6sense vs Demandbase

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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Demandbase

My experience is only within B2B. Great technology to use for B2B marketing to named accounts. I recommend working with their customer success team during implementation

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Tom Berger

Director of Digital Marketing

Iron MountainInformation Technology and Services, 10,001+ employees

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Pros

Quality data
Timing for updates
Excellent support

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Laurie Wheeler

Partner Executive

PGiTelecommunications, 1001-5000 employees

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Helps B2B companies see what companies, industries and types of companies are interested in their products
Allows companies to proactively target content based upon type of company or company size
Allows companies to use online chat for specific companies that they are targeting in the sales process

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Adam Greco

Senior Partner

Web Analytics DemystifiedInternet, 1-10 employees

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Cons

Some of the terms used are a learning process for our team, but the site is easy to navigate.
Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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There will always be improvements that can be made to increase accuracy of visitor identification, especially from smaller companies using local ISP's

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Adam Greco

Senior Partner

Web Analytics DemystifiedInternet, 1-10 employees

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Likelihood to Renew

No score

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Demandbase9.3

Based on 10 answers

We plan to continue integrating and testing Demandbase across all areas of our website and marketing campaigns

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Marc Hansen

Marketing Manager, Email Specialist

VenafiComputer & Network Security, 51-200 employees

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Support

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Demandbase9.5

Based on 4 answers

I send all of my questions to our rep and I get quick responses and she is great about also following up with the support team to make sure my questions were answered.

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Elizabeth Lawson

Global Manager of Analytics

Motorola SolutionsInformation Technology and Services, 10,001+ employees

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Online Training

No score

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Demandbase9.0

Based on 1 answer

We were able to implement quickly.

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Verified User

Vice-President in Marketing

Internet Company, 501-1000 employees

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Implementation

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Demandbase10.0

Based on 3 answers

The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.

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Kinjal Shah

Senior Analyst

IntuitComputer Software, 5001-10,000 employees

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Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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I have heard that some companies use Bizo to do similar types of research/targeting, but I have not worked with them much. I believe they have a more ad-network model vs. the IP lookup method employed by Demandbase.

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Adam Greco

Senior Partner

Web Analytics DemystifiedInternet, 1-10 employees

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Return on Investment

It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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Demandbase provided positive impact on our business objectives because we can closely monitor how we are doing with accounts we are targeting. We were able to put our marketing dollars in right places and our executives are happy because we can show them the progress of our ABM efforts, all in real-time.
We can easily show our ROI through Analytics which is very easy to use and understand. We can provide great examples on how we are optimizing our programmatic advertising.
Our sales team is happy that they can see which of their accounts are engaging with us more and consuming more content we created.

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Jay Kang

Senior Outbound Marketing Manager

LG Electronics USAConsumer Electronics, 10,001+ employees

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