6sense vs Demandbase

• In-market account identification
• Website visitor de-anonymizer
• Data enrichment
• ABM ad targeting
• Industry & product innovation

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• Demandbase is a reverse IP technology which plugs into your website and maps a visitor on your website to large enterprises (in real-time) and reveals crucial attributes such as industry, size, revenue, location etc. They have improved their match rate in the US from 16-20% to 33-35% in the US. Outside of the US the match rate is low, around 10%. This is most useful for a B2B company. If you use the demandbase technology on your website then you can tell apart the visits coming from your potential or existing client companies and serve them better. It opens up a world of possibilities of learning about what products and services your future or existing clients are interested in and what kind of support they are looking for - by marrying web analytics data with Demandbase.

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• Some of the terms used are a learning process for our team, but the site is easy to navigate.
• Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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• This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
• Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.

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• Revenue growth
• More productive employees

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• Account Based Marketing strategies and insights have enabled our ABM programs.
• Negative: IP based targeting and CPM when I'm not confident I'm really reaching the buyers at the accounts I want to penetrate.

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