What users are saying about
6sense vs Demandbase
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Top Rated
109 Ratings
6sense
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Top Rated
109 Ratings
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Based on 109 reviews and ratings
Demandbase
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Top Rated
114 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 114 reviews and ratings
Attribute Ratings
- 6sense is rated higher in 2 areas: Likelihood to Recommend, Support Rating
- Demandbase is rated higher in 3 areas: Likelihood to Renew, Usability, Implementation Rating
Likelihood to Recommend
8.6
6sense
86%
46 Ratings

8.2
Demandbase
82%
42 Ratings
Likelihood to Renew
1.0
6sense
10%
1 Rating

9.3
Demandbase
93%
10 Ratings
Usability
7.8
6sense
78%
25 Ratings

8.0
Demandbase
80%
1 Rating
Support Rating
7.9
6sense
79%
26 Ratings

7.4
Demandbase
74%
17 Ratings
Online Training
6sense
N/A
0 Ratings

9.0
Demandbase
90%
1 Rating
Implementation Rating
1.0
6sense
10%
1 Rating

10.0
Demandbase
100%
6 Ratings
Likelihood to Recommend
6sense
6sense is well suited for organizations that are looking for a single ABM orchestration platform. Their intent data and scoring algorithm seem to be very accurate. Their advertising is very easy to use but I don't have confirmation yet as to the accuracy of the targeting.
Marketing Consultant
Aria SystemsComputer Software, 51-200 employees
Demandbase
Demandbase is well suited for people who are prospecting into a territory and having your prospects come to you based on their interest in your product. It's another arrow in the quiver for getting meetings with people who are engaged with your product. The first thing I do in the morning as an SDR is going into Demandbase to see which new potential prospects show up in the highlighted section. It helps know which prospects are already aware of your product and generates a warmer conversation.It's not a silver bullet. Some of the prospects may be doing research but are not in a buying cycle at the moment. It's helpful to not overly share what they've downloaded or engaged with but rather use a general elevator pitch with specific examples of how we could help with problems they're facing.

Verified User
Representative in Marketing
Computer Software Company, 1001-5000 employeesPros
6sense
- Their predictive analytics has thus far proven to be incredibly accurate
- The UI is intuitive and provides a very good user experience
- Their implementation process was excellent! What might have been overwhelming and cumbersome was made simple and easy to understand.
Digital Marketing Manager
CineMassiveTelecommunications, 51-200 employees
Demandbase
- The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
- The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
- Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
ABM Manager
SeismicComputer Software, 501-1000 employees
Cons
6sense
- No way to easily use UTMs for ads. If you want to use UTMs for different campaigns but the same creative, you have to upload the ads multiple times in order to be able to use different UTMs
- Getting the predictive model up and running took a bit longer than we hoped
- Should be able to allow spend to go to the top performing ads in campaigns rather than be spaced out evenly

Verified User
Manager in Marketing
Information Technology & Services Company, 201-500 employeesDemandbase
- This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
- Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Senior Analyst
IntuitComputer Software, 5001-10,000 employees
Pricing Details
6sense
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Demandbase
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
6sense
6sense 1.0
Based on 1 answer
product is buggy and I have lost all confidence and support is terrible.

Verified User
Director in Sales
Marketing & Advertising Company, 51-200 employeesDemandbase
Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Sr. Manager, Product Owner, Digital Marketing
EMCComputer Software, 10,001+ employees
Usability
6sense
6sense 7.8
Based on 25 answers
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Director, Marketing Operations
XactlyInformation Technology & Services, 501-1000 employees
Demandbase
Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Director, Client Lead
Havas Media GroupMarketing and Advertising, 5001-10,000 employees
Support Rating
6sense
6sense 7.9
Based on 26 answers
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
SVP Marketing and Communications
OneSource VirtualOutsourcing/Offshoring, 501-1000 employees
Demandbase
Demandbase 7.4
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.

Verified User
Employee in Sales
Online Media Company, 51-200 employeesOnline Training
6sense
No score
No answers yet
No answers on this topic
Demandbase
Demandbase 9.0
Based on 1 answer
We were able to implement quickly.

Verified User
Vice-President in Marketing
Internet Company, 501-1000 employeesImplementation Rating
6sense
6sense 1.0
Based on 1 answer
dont implement it

Verified User
Director in Sales
Marketing & Advertising Company, 51-200 employeesDemandbase
Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Senior Analyst
IntuitComputer Software, 5001-10,000 employees
Alternatives Considered
6sense
Based on my team's collective feedback, we just felt that Demandbase fell short of some of the capabilities we expected it to have and have also had a much more positive experience with the 6sense customer success team as well
Field Marketing Manager, North America
NexthinkInformation Technology & Services, 501-1000 employees
Demandbase
Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get from it.
ABM Practitioner
CyxteraInformation Technology & Services, 5001-10,000 employees
Return on Investment
6sense
- Some ROI seen but we have not had many conversion rates from 6sense thus far
- Win: More decision-makers involved earlier on. 6sense allows us to get across more contacts and multi-thread much more earlier on in the process.
- Overall, being able to get across more accounts.
Strategic Development Representative
Florence HealthcareResearch, 51-200 employees
Demandbase
- Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
- At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Senior Partner
Web Analytics DemystifiedInternet, 1-10 employees