What users are saying about
14 Ratings
36 Ratings
14 Ratings
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Score 8.5 out of 101
36 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

6sense

If your company wants to identify buying intent before the prospect starts talks with a competitor, or before the prospect even concretely defines their needs, 6sense is the answer.
Parker O'Very profile photo

Demandbase

My experience is only within B2B. Great technology to use for B2B marketing to named accounts. I recommend working with their customer success team during implementation
Tom Berger profile photo

Pros

6sense

  • In-market account identification
  • Website visitor de-anonymizer
  • Data enrichment
  • ABM ad targeting
  • Industry & product innovation
Parker O'Very profile photo

Demandbase

  • Demandbase is a reverse IP technology which plugs into your website and maps a visitor on your website to large enterprises (in real-time) and reveals crucial attributes such as industry, size, revenue, location etc. They have improved their match rate in the US from 16-20% to 33-35% in the US. Outside of the US the match rate is low, around 10%. This is most useful for a B2B company. If you use the demandbase technology on your website then you can tell apart the visits coming from your potential or existing client companies and serve them better. It opens up a world of possibilities of learning about what products and services your future or existing clients are interested in and what kind of support they are looking for - by marrying web analytics data with Demandbase.
Kinjal Shah profile photo

Cons

6sense

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
No photo available

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah profile photo

Likelihood to Renew

6sense

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.3
Based on 10 answers
It is a technology that we simply can not afford to live without.
Kinjal Shah profile photo

Support

6sense

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.5
Based on 4 answers
I send all of my questions to our rep and I get quick responses and she is great about also following up with the support team to make sure my questions were answered.
Elizabeth Lawson profile photo

Online Training

6sense

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
No photo available

Implementation

6sense

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 10.0
Based on 3 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah profile photo

Alternatives Considered

6sense

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
No photo available

Demandbase

We work with Demandbase because of their breadth of offerings. From media, ABM account insights on your campaign to the web, it can enable anyone to get up and running with a Digital ABM strategy
Jaimie Bakas (Crandell) profile photo

Return on Investment

6sense

  • Revenue growth
  • More productive employees
Laurie Wheeler profile photo

Demandbase

  • Account Based Marketing strategies and insights have enabled our ABM programs.
  • Negative: IP based targeting and CPM when I'm not confident I'm really reaching the buyers at the accounts I want to penetrate.
Jaimie Bakas (Crandell) profile photo

Pricing Details

6sense

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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