What users are saying about
6sense vs Demandbase
6sense
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76 Ratings
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Based on 76 reviews and ratings
53 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 53 reviews and ratings
Likelihood to Recommend
6sense
- Prioritising accounts based on where they are in the buying cycle as well as their ICP fit for quicker pipeline generation and shorter sales cycles.- Identifying the buying team and see how engaged they are with our company allows our sales teams to loop in the decision makers and push the opportunity further down the sales cycle.- Uncovering white space where account engagement is lacking as well as where additional contacts should be acquired to support land and expand.

Verified User
Director in Other
Information Technology & Services Company, 1001-5000 employeesDemandbase
Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
ABM Manager
SeismicComputer Software, 501-1000 employees
Pros
6sense
- Identifies engagement through the marketing funnel, aligned with strength to the ideal customer profile.
- Provides real time visibility to every account executive and their leaders on engagement with buying committee for every opportunity.
- Provides insight into digital spend vs pipeline creation and closed won.
SVP Marketing and Communications
OneSource VirtualOutsourcing/Offshoring, 501-1000 employees
Demandbase
- Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
- The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
- Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Director of Digital Marketing
Iron MountainInformation Technology and Services, 10,001+ employees
Cons
6sense
- Similar level of insights available in the international space outside North America (international space coverage) & better visibility on data partners in each geo
- Provide a 6sense wiki/guide explaining 6sense terms used in 6sense iframe, in 6sense alerts, and 6sense ABM platform (explicit definitions and relations between these terms)
Core Sales Programs Manager
PTCComputer Software, 5001-10,000 employees
Demandbase
- This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
- Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Senior Analyst
IntuitComputer Software, 5001-10,000 employees
Likelihood to Renew
6sense
6sense 1.0
Based on 1 answer
product is buggy and I have lost all confidence and support is terrible.

Verified User
Director in Sales
Marketing & Advertising Company, 51-200 employeesDemandbase
Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Sr. Manager, Product Owner, Digital Marketing
EMCComputer Software, 10,001+ employees
Usability
6sense
6sense 7.7
Based on 25 answers
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Director, Marketing Operations
XactlyInformation Technology & Services, 501-1000 employees
Demandbase
Demandbase 8.0
Based on 1 answer
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Director, Client Lead
Havas Media GroupMarketing and Advertising, 5001-10,000 employees
Support Rating
6sense
6sense 7.9
Based on 26 answers
Above and beyond! I personally meet with our customer success manager sometimes multiple times a week to build a strong ABM strategy, look at new capabilities, etc. I also join the user groups as much as possible to hear from the product team which has been amazing. Next up I am looking forward to their 2-day virtual event as I am sure the content will be extremely educational.
Field Marketing Manager, North America
NexthinkInformation Technology & Services, 501-1000 employees
Demandbase
Demandbase 6.9
Based on 17 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.

Verified User
Employee in Sales
Online Media Company, 51-200 employeesOnline Training
6sense
No score
No answers yet
No answers on this topic
Demandbase
Demandbase 9.0
Based on 1 answer
We were able to implement quickly.

Verified User
Vice-President in Marketing
Internet Company, 501-1000 employeesImplementation Rating
6sense
6sense 1.0
Based on 1 answer
dont implement it

Verified User
Director in Sales
Marketing & Advertising Company, 51-200 employeesDemandbase
Demandbase 10.0
Based on 6 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Senior Analyst
IntuitComputer Software, 5001-10,000 employees
Alternatives Considered
6sense
It was a very close call to Triblio. Ultimately, I made the decision to go with 6sense for 2 reasons. 1. When it came time to negotiate price, 6sense told me that they wouldn't remove customer service and support from the packaging because they felt that was key to client success. 2. I felt that the sales team could start to identify accounts that were already in decision/purchase stages so as we were getting ramped up and onboarded they didn't have to wait for marketing.
Sr. Marketing Manager, Growth
SynupInformation Technology & Services, 51-200 employees
Demandbase
We have reviewed over half a dozen ABM Platform companies but Demandbase stood out the most because their platform is intuitive and many of our business partners recommended them. After seeing a few demos from Demandbase, we were confident that we were making the right choice. We also like the fact they have this ABM conference every year where they do a great job hosting it. I was impressed with the knowledge of people that worked for Demandbase where they knew a lot of challenges we faced because we had too many companies we are trying to market to
Senior Outbound Marketing Manager
LG Electronics USAConsumer Electronics, 10,001+ employees
Return on Investment
6sense
- After just 2 months in production we can track generated pipeline specifically to 6sense.
- We are anticipating driving more marketing generated opportunities at a faster pace. We already know we win deals at a 2x rate when marketing generated vs sales generated.
SVP Marketing and Communications
OneSource VirtualOutsourcing/Offshoring, 501-1000 employees
Demandbase
- Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
- At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Senior Partner
Web Analytics DemystifiedInternet, 1-10 employees
Pricing Details
6sense
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Demandbase
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No