What users are saying about
8 Ratings
34 Ratings
8 Ratings
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Score 8.5 out of 101
34 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
No photo available

Demandbase

My experience is only within B2B. Great technology to use for B2B marketing to named accounts. I recommend working with their customer success team during implementation
Tom Berger profile photo

Pros

  • Quality data
  • Timing for updates
  • Excellent support
Laurie Wheeler profile photo
  • Helps B2B companies see what companies, industries and types of companies are interested in their products
  • Allows companies to proactively target content based upon type of company or company size
  • Allows companies to use online chat for specific companies that they are targeting in the sales process
Adam Greco profile photo

Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
No photo available
  • There will always be improvements that can be made to increase accuracy of visitor identification, especially from smaller companies using local ISP's
Adam Greco profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Demandbase9.3
Based on 10 answers
We plan to continue integrating and testing Demandbase across all areas of our website and marketing campaigns
Marc Hansen profile photo

Support

No score
No answers yet
No answers on this topic
Demandbase9.5
Based on 4 answers
I send all of my questions to our rep and I get quick responses and she is great about also following up with the support team to make sure my questions were answered.
Elizabeth Lawson profile photo

Online Training

No score
No answers yet
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Demandbase9.0
Based on 1 answer
We were able to implement quickly.
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Implementation

No score
No answers yet
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Demandbase10.0
Based on 3 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah profile photo

Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
No photo available
I have heard that some companies use Bizo to do similar types of research/targeting, but I have not worked with them much. I believe they have a more ad-network model vs. the IP lookup method employed by Demandbase.
Adam Greco profile photo

Return on Investment

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
No photo available
  • Demandbase provided positive impact on our business objectives because we can closely monitor how we are doing with accounts we are targeting. We were able to put our marketing dollars in right places and our executives are happy because we can show them the progress of our ABM efforts, all in real-time.
  • We can easily show our ROI through Analytics which is very easy to use and understand. We can provide great examples on how we are optimizing our programmatic advertising.
  • Our sales team is happy that they can see which of their accounts are engaging with us more and consuming more content we created.
Jay Kang profile photo

Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Demandbase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details