6sense vs Demandbase

• Stores and organizes information by product, department, etc., to make it easier for our website to function.
• Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
• Help us drive revenue against competitors such as Amazon and Wal-Mart.

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• Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
• The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
• Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.

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• Some of the terms used are a learning process for our team, but the site is easy to navigate.
• Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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• There will always be improvements that can be made to increase accuracy of visitor identification, especially from smaller companies using local ISP's

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• It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
• We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.

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• If Demandbase helps us bring any deal with their Ads program, the program can be paid by that itself, so it can be very minimal effort for a big ROI.
• If it does not bring any closed-won deals it might be a little bit of a loss since the pricing of some of the programs.
• Would like to keep using these programs year-round but because of the pricing, it is difficult to work in the budget.

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