6sense vs Demandbase

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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Demandbase

Demandbase is most helpful for B2B companies or for websites that have a B2B component

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Adam Greco

Senior Partner

Web Analytics DemystifiedInternet, 1-10 employees

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Pros

Stores and organizes information by product, department, etc., to make it easier for our website to function.
Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
Help us drive revenue against competitors such as Amazon and Wal-Mart.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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Demandbase is a reverse IP technology which plugs into your website and maps a visitor on your website to large enterprises (in real-time) and reveals crucial attributes such as industry, size, revenue, location etc. They have improved their match rate in the US from 16-20% to 33-35% in the US. Outside of the US the match rate is low, around 10%. This is most useful for a B2B company. If you use the demandbase technology on your website then you can tell apart the visits coming from your potential or existing client companies and serve them better. It opens up a world of possibilities of learning about what products and services your future or existing clients are interested in and what kind of support they are looking for - by marrying web analytics data with Demandbase.

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Kinjal Shah

Senior Analyst

IntuitComputer Software, 5001-10,000 employees

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Cons

Some of the terms used are a learning process for our team, but the site is easy to navigate.
Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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One of the tool called "Engagement Orchestration" was not as good as other platforms we reviewed such as Engagio.
Hard to say without doing the full cost analysis with others we reviewed but their tool is more expensive than other platforms that are out there.
I wish they offered more in-depth trainings and office hours to ask questions like how Salesforce does it.

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Jay Kang

Senior Outbound Marketing Manager

LG Electronics USAConsumer Electronics, 10,001+ employees

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Likelihood to Renew

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Demandbase9.3

Based on 10 answers

We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.

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Naveen Jain

Sr. Manager, Product Owner, Digital Marketing

EMCComputer Software, 10,001+ employees

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Support

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Demandbase9.5

Based on 4 answers

I send all of my questions to our rep and I get quick responses and she is great about also following up with the support team to make sure my questions were answered.

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Elizabeth Lawson

Global Manager of Analytics

Motorola SolutionsInformation Technology and Services, 10,001+ employees

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Online Training

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Demandbase9.0

Based on 1 answer

We were able to implement quickly.

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Verified User

Vice-President in Marketing

Internet Company, 501-1000 employees

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Implementation

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Demandbase10.0

Based on 3 answers

The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.

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Kinjal Shah

Senior Analyst

IntuitComputer Software, 5001-10,000 employees

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Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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We have reviewed over half a dozen ABM Platform companies but Demandbase stood out the most because their platform is intuitive and many of our business partners recommended them. After seeing a few demos from Demandbase, we were confident that we were making the right choice. We also like the fact they have this ABM conference every year where they do a great job hosting it. I was impressed with the knowledge of people that worked for Demandbase where they knew a lot of challenges we faced because we had too many companies we are trying to market to

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Jay Kang

Senior Outbound Marketing Manager

LG Electronics USAConsumer Electronics, 10,001+ employees

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Return on Investment

It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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Enabled us to do account based targeting that is expected to have good ROI
Enabled us to do industry based targeting that is expected to be a big deal
Provided us better insights about visitors to our site, allowing us to analyse their behaviors better.

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Naveen Jain

Sr. Manager, Product Owner, Digital Marketing

EMCComputer Software, 10,001+ employees

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