6sense vs Demandbase | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 76 reviews and ratings

Score 8 out of 10

Based on 53 reviews and ratings

Pros

Identifies engagement through the marketing funnel, aligned with strength to the ideal customer profile.
Provides real time visibility to every account executive and their leaders on engagement with buying committee for every opportunity.
Provides insight into digital spend vs pipeline creation and closed won.

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SVP Marketing and Communications

OneSource VirtualOutsourcing/Offshoring, 501-1000 employees

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Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.

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Director of Digital Marketing

Iron MountainInformation Technology and Services, 10,001+ employees

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Cons

Similar level of insights available in the international space outside North America (international space coverage) & better visibility on data partners in each geo
Provide a 6sense wiki/guide explaining 6sense terms used in 6sense iframe, in 6sense alerts, and 6sense ABM platform (explicit definitions and relations between these terms)

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Monika Redlichova

Core Sales Programs Manager

PTCComputer Software, 5001-10,000 employees

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This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.

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Senior Analyst

IntuitComputer Software, 5001-10,000 employees

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Likelihood to Renew

6sense 1.0

Based on 1 answer

product is buggy and I have lost all confidence and support is terrible.

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Verified User

Director in Sales

Marketing & Advertising Company, 51-200 employees

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Demandbase 9.3

Based on 10 answers

We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.

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Sr. Manager, Product Owner, Digital Marketing

EMCComputer Software, 10,001+ employees

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Usability

6sense 7.7

Based on 25 answers

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

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Director, Marketing Operations

XactlyInformation Technology & Services, 501-1000 employees

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Demandbase 8.0

Based on 1 answer

Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.

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Joseph Alleruzzo

Director, Client Lead

Havas Media GroupMarketing and Advertising, 5001-10,000 employees

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Support Rating

6sense 7.9

Based on 26 answers

Above and beyond! I personally meet with our customer success manager sometimes multiple times a week to build a strong ABM strategy, look at new capabilities, etc. I also join the user groups as much as possible to hear from the product team which has been amazing. Next up I am looking forward to their 2-day virtual event as I am sure the content will be extremely educational.

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Stephanie Pennell

Field Marketing Manager, North America

NexthinkInformation Technology & Services, 501-1000 employees

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Demandbase 6.9

Based on 17 answers

I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.

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Verified User

Employee in Sales

Online Media Company, 51-200 employees

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Online Training

No score

No answers yet

No answers on this topic

Demandbase 9.0

Based on 1 answer

We were able to implement quickly.

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Verified User

Vice-President in Marketing

Internet Company, 501-1000 employees

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Implementation Rating

6sense 1.0

Based on 1 answer

dont implement it

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Verified User

Director in Sales

Marketing & Advertising Company, 51-200 employees

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Demandbase 10.0

Based on 6 answers

The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.

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Senior Analyst

IntuitComputer Software, 5001-10,000 employees

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Alternatives Considered

It was a very close call to Triblio. Ultimately, I made the decision to go with 6sense for 2 reasons. 1. When it came time to negotiate price, 6sense told me that they wouldn't remove customer service and support from the packaging because they felt that was key to client success. 2. I felt that the sales team could start to identify accounts that were already in decision/purchase stages so as we were getting ramped up and onboarded they didn't have to wait for marketing.

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Jessica Gondolfo

Sr. Marketing Manager, Growth

SynupInformation Technology & Services, 51-200 employees

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We have reviewed over half a dozen ABM Platform companies but Demandbase stood out the most because their platform is intuitive and many of our business partners recommended them. After seeing a few demos from Demandbase, we were confident that we were making the right choice. We also like the fact they have this ABM conference every year where they do a great job hosting it. I was impressed with the knowledge of people that worked for Demandbase where they knew a lot of challenges we faced because we had too many companies we are trying to market to

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Senior Outbound Marketing Manager

LG Electronics USAConsumer Electronics, 10,001+ employees

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Return on Investment

After just 2 months in production we can track generated pipeline specifically to 6sense.
We are anticipating driving more marketing generated opportunities at a faster pace. We already know we win deals at a 2x rate when marketing generated vs sales generated.

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SVP Marketing and Communications

OneSource VirtualOutsourcing/Offshoring, 501-1000 employees

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Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues

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Senior Partner

Web Analytics DemystifiedInternet, 1-10 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

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