6sense vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.3 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Demandbase One
Score 8.4 out of 10
N/A
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.N/A
Pricing
6senseDemandbase One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseDemandbase One
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseDemandbase One
Considered Both Products
6sense
Chose 6sense
When it came down to it, we were caught between Demandbase and 6sense. Both tools would have fit our needs, 6sense did a better job overall of selling us on the tool itself, how it can be used, how they use it, and what their future vision entailed. Having the ability to add …
Chose 6sense
In my experience, 6sense has better match rates. Match rates are the foundation of an ABM platform. If you can't identify the company, you can't tie the activity to it. All other features are pointless if you can't trust the account data. Aside from that, I think 6sense has …
Chose 6sense
Terminus and Demandbase did not provide the same level of account insights (at the time). We moved from Demandbase to Terminus, then Terminus to 6sense. Segmentation in Terminus was extremely weak and we could not narrow as tight as we needed to. 6sense segments are miles above …
Chose 6sense
6sense had the most impressive and easy to use dashboards both natively and within Salesforce.
Chose 6sense
Selected 6sense because of robust data that is easy to integrate within existing systems, also account implementation team was extremely helpful in ensuring we were set up for success between sales/marketing.
Chose 6sense
I have used/evaluated a number of platforms similar to 6sense and 6sense is by far the best. They have the best customer success team that truly listens and understands your business problems and works with you to solve them. Compared to the other platforms, I trust the people …
Chose 6sense
6sense had a much more robust keyword offering, and a trusted content network.
Chose 6sense
After my reviews 6sense gives us the best data the fastest. We highly recommend reviewing all options to make sure you feel confident in your decision.
Chose 6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website …
Chose 6sense
+ Actually works for themselves, 6sense was the only platform which reached out proactively. + Flexible team + Pricing, although looking back, pricing should be simplified
Chose 6sense
We selected 6sense because coworkers of mine had success with it in the past.
Chose 6sense
Sales engagement tools and the integration they have are the reason I chose them over the competition. Terminus & Kwanzoo were pretty close.
Chose 6sense
  • We liked how seamlessly integrated the various features within the 6sense platform were out-of-the-box. Terminus has a lot of separate products that seemed a bit "bolted on" in comparison.
  • The UI was slicker than either Demandbase or Terminus.
  • The 6sense/Salesforce integration …
Chose 6sense
6sense has a great product and is easy to use.
Chose 6sense
Light years ahead of these products. Technology advancements are tremendous and having the roadmap to ensure you're maintaining market leadership position is critical and can change every year. We have extremely high confidence based on our research that 6sense will maintain …
Chose 6sense
We chose 6sense at the time because they where (and still are) young and hungry. They had a very compelling road map for development and growth. We bet on the right group when we chose them. They have continued to move the needle in terms of functionality that has real business …
Chose 6sense
Based on my team's collective feedback, we just felt that Demandbase fell short of some of the capabilities we expected it to have and have also had a much more positive experience with the 6sense customer success team as well.
Chose 6sense
6sense is the most innovative, accurate, and forward-thinking software in the space
Demandbase One

No answer on this topic

Top Pros
Top Cons
Features
6senseDemandbase One
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
12 Ratings
8% below category average
Demandbase One
8.7
5 Ratings
7% above category average
Automated routing and prioritization7.411 Ratings8.53 Ratings
Customer interaction histories8.011 Ratings8.65 Ratings
Syndicated content6.68 Ratings8.62 Ratings
Personalization7.310 Ratings9.05 Ratings
Engagement data tracking8.212 Ratings8.65 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
7% below category average
Demandbase One
8.5
5 Ratings
8% above category average
Ad campaign creation7.711 Ratings8.45 Ratings
Display advertising7.911 Ratings9.15 Ratings
Contextual advertising7.38 Ratings8.24 Ratings
Social advertising6.89 Ratings8.24 Ratings
Ad reporting and analytics6.810 Ratings8.45 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
13 Ratings
5% above category average
Demandbase One
9.0
5 Ratings
14% above category average
Standard visitor segmentation8.411 Ratings8.85 Ratings
Behavioral visitor segmentation8.212 Ratings9.05 Ratings
ABM sales intelligence8.112 Ratings9.15 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.6
14 Ratings
2% below category average
Demandbase One
8.8
5 Ratings
13% above category average
3rd party intent signals7.714 Ratings9.05 Ratings
Downstream intent signals7.413 Ratings8.24 Ratings
Account identification7.813 Ratings9.15 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
24% below category average
Demandbase One
9.1
5 Ratings
8% above category average
Automated workflow & orchestration6.613 Ratings9.15 Ratings
Best Alternatives
6senseDemandbase One
Small Businesses
Leadfeeder
Leadfeeder
Score 7.3 out of 10
Leadfeeder
Leadfeeder
Score 7.3 out of 10
Medium-sized Companies
Folloze
Folloze
Score 9.4 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseDemandbase One
Likelihood to Recommend
8.6
(127 ratings)
9.0
(50 ratings)
Likelihood to Renew
7.7
(4 ratings)
10.0
(12 ratings)
Usability
2.6
(26 ratings)
9.0
(2 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
Performance
5.6
(2 ratings)
-
(0 ratings)
Support Rating
3.0
(27 ratings)
10.0
(10 ratings)
Online Training
1.0
(1 ratings)
9.0
(1 ratings)
Implementation Rating
1.0
(3 ratings)
10.0
(4 ratings)
Configurability
4.5
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
6senseDemandbase One
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
Read full review
Demandbase
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
Read full review
Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
Read full review
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
Read full review
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
Read full review
Demandbase
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
Read full review
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Read full review
Demandbase
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Read full review
Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
Read full review
Demandbase
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
Read full review
Demandbase
No answers on this topic
Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
Read full review
Demandbase
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Read full review
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
Read full review
Demandbase
We were able to implement quickly.
Read full review
Implementation Rating
6sense
dont implement it
Read full review
Demandbase
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Read full review
Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review
Demandbase
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we have with our account team and how they continually ensure our success.
Read full review
Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
Read full review
Demandbase
No answers on this topic
Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
Read full review
Demandbase
  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Read full review
ScreenShots