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Top Rated
217 Ratings

6sense

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Top Rated
217 Ratings
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Score 8.7 out of 100
173 Ratings
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Score 7.7 out of 100

Feature Set Ratings

    Ad Network Integration

    6sense

    Feature Set Not Supported
    N/A
    9.5

    Google Marketing Platform

    95%
    Google Marketing Platform ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    10.0
    100%
    23 Ratings

    DSP integration

    N/A
    0 Ratings
    9.0
    90%
    26 Ratings

    Ad Campaigns

    6sense

    Feature Set Not Supported
    N/A
    7.9

    Google Marketing Platform

    79%
    Google Marketing Platform ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    8.3
    83%
    32 Ratings

    Ad deployment

    N/A
    0 Ratings
    8.3
    83%
    32 Ratings

    Display advertising

    N/A
    0 Ratings
    8.0
    80%
    29 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    7.7
    77%
    30 Ratings

    Sequence targeting

    N/A
    0 Ratings
    7.0
    70%
    23 Ratings

    Ad Reporting & Analytics

    6sense

    Feature Set Not Supported
    N/A
    7.2

    Google Marketing Platform

    72%
    Google Marketing Platform ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    6.7
    67%
    30 Ratings

    Ad performance reports

    N/A
    0 Ratings
    7.3
    73%
    32 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    7.3
    73%
    31 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    7.0
    70%
    30 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    7.3
    73%
    25 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    7.5
    75%
    24 Ratings

    Attribute Ratings

    • 6sense is rated higher in 1 area: Likelihood to Recommend
    • Google Marketing Platform is rated higher in 5 areas: Likelihood to Renew, Usability, Support Rating, Online Training, Implementation Rating

    Likelihood to Recommend

    8.7

    6sense

    87%
    102 Ratings
    7.5

    Google Marketing Platform

    75%
    44 Ratings

    Likelihood to Renew

    7.3

    6sense

    73%
    4 Ratings
    8.0

    Google Marketing Platform

    80%
    13 Ratings

    Usability

    5.9

    6sense

    59%
    27 Ratings
    8.0

    Google Marketing Platform

    80%
    2 Ratings

    Availability

    9.6

    6sense

    96%
    2 Ratings

    Google Marketing Platform

    N/A
    0 Ratings

    Performance

    6.0

    6sense

    60%
    2 Ratings

    Google Marketing Platform

    N/A
    0 Ratings

    Support Rating

    6.4

    6sense

    64%
    28 Ratings
    9.0

    Google Marketing Platform

    90%
    8 Ratings

    Online Training

    1.0

    6sense

    10%
    1 Rating
    8.0

    Google Marketing Platform

    80%
    1 Rating

    Implementation Rating

    1.0

    6sense

    10%
    3 Ratings
    6.0

    Google Marketing Platform

    60%
    4 Ratings

    Configurability

    5.7

    6sense

    57%
    2 Ratings

    Google Marketing Platform

    N/A
    0 Ratings

    Ease of integration

    9.1

    6sense

    91%
    1 Rating

    Google Marketing Platform

    N/A
    0 Ratings

    Product Scalability

    8.5

    6sense

    85%
    2 Ratings

    Google Marketing Platform

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    6sense

    91%
    1 Rating

    Google Marketing Platform

    N/A
    0 Ratings

    Likelihood to Recommend

    6sense

    6sense is the only intent tool that I have engaged with that goes beyond just telling you when folks are surging on keywords. The AI looks at your wins and helps to bubble up accounts that are a strong or moderate fit based on this. It learns from your data and helps sellers focus on the areas they are most likely to win.
    Read full review

    Google

    I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
    Read full review

    Pros

    6sense

    • 6sense does a fantastic job identifying keywords that potential customers are searching for.
    • 6sense is beneficial in the sense that it shows the various buying stages their potential customers are in.
    • 6sense makes it easy to upload potential client lists that make it easier for me and my team to identify key accounts.
    • 6sense makes it easy to download reports that can be shared with partners.
    Read full review

    Google

    • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
    • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
    • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
    Read full review

    Cons

    6sense

    • Sometimes the data doesn't align across the platform. I've seen inconsistencies across the data being pushed into SFDC fields, the Sales Insight SFDC application, Google Analytics, and the 6sense platform itself.
    • The worst part of the platform is that 6sense views the same account in different countries as different accounts. We market to global enterprises and no one is going to set up their Salesforce instance with a separate account for every country. It is very limiting when it comes to getting a holistic view of account activity.
    • The company is relatively immature when it comes to business processes and support. I've had tickets outstanding for months and often don't get satisfactory answers about data inconsistencies.
    Read full review

    Google

    • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
    • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
    Read full review

    Pricing Details

    6sense

    Starting Price

    Editions & Modules

    6sense editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Google Marketing Platform

      Starting Price

      Editions & Modules

      Google Marketing Platform editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        6sense

        We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
        Read full review

        Google

        Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
        Read full review

        Usability

        6sense

        The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
        Read full review

        Google

        The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
        Read full review

        Reliability and Availability

        6sense

        So far the one time we ran into issues they were right there to help
        Read full review

        Google

        No answers on this topic

        Performance

        6sense

        Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
        Read full review

        Google

        No answers on this topic

        Support Rating

        6sense

        Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
        Read full review

        Google

        They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
        Read full review

        Online Training

        6sense

        It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
        Read full review

        Google

        No answers on this topic

        Implementation Rating

        6sense

        dont implement it
        Read full review

        Google

        I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
        Read full review

        Alternatives Considered

        6sense

        The predictive analytics and account stages is great. Wish they had Facebook targeting like Metadata.io does where you can upload a list of business contacts and it matches it to their personal email and you can target on Facebook. Other than that, 6sense is great for prioritizing outreach and making sure you're going after accounts that are in-market.
        Read full review

        Google

        Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
        Read full review

        Scalability

        6sense

        Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
        Read full review

        Google

        No answers on this topic

        Return on Investment

        6sense

        • Increased understanding of our position among competitors in our markets
        • identified several "at risk" accounts before we would have ever known there were any issues.
        • improved our advertising spend by allowing us to hyper target our efforts--saving budget and increasing effectiveness.
        Read full review

        Google

        • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
        • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
        • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
        Read full review

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