What users are saying about
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Top Rated
219 Ratings
Top Rated
810 Ratings

6sense

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Top Rated
219 Ratings
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Score 8.7 out of 100
Top Rated
810 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    6sense

    Feature Set Not Supported
    N/A
    7.3

    Pardot

    73%
    Pardot ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    5.8
    58%
    88 Ratings

    Dynamic content

    N/A
    0 Ratings
    6.7
    67%
    79 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.2
    72%
    76 Ratings

    Landing pages

    N/A
    0 Ratings
    7.2
    72%
    87 Ratings

    A/B testing

    N/A
    0 Ratings
    8.0
    80%
    80 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.1
    61%
    76 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.9
    79%
    178 Ratings

    List management

    N/A
    0 Ratings
    8.6
    86%
    91 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.4
    84%
    62 Ratings

    Lead Management

    6sense

    Feature Set Not Supported
    N/A
    7.7

    Pardot

    77%
    Pardot ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    7.9
    79%
    84 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.9
    79%
    85 Ratings

    Data quality management

    N/A
    0 Ratings
    7.1
    71%
    85 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.0
    80%
    80 Ratings

    Campaign Management

    6sense

    Feature Set Not Supported
    N/A
    7.5

    Pardot

    75%
    Pardot ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.4
    74%
    75 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.5
    75%
    72 Ratings

    Social Media Marketing

    6sense

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    6.4
    64%
    63 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.5
    75%
    21 Ratings

    Reporting & Analytics

    6sense

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.3
    73%
    86 Ratings

    Standard reports

    N/A
    0 Ratings
    6.9
    69%
    89 Ratings

    Custom reports

    N/A
    0 Ratings
    6.7
    67%
    67 Ratings

    Platform & Infrastructure

    6sense

    Feature Set Not Supported
    N/A
    7.4

    Pardot

    74%
    Pardot ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.3
    73%
    64 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.0
    70%
    61 Ratings

    Customizability

    N/A
    0 Ratings
    6.9
    69%
    81 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    9.4
    94%
    82 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.3
    83%
    3 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    5.4
    54%
    4 Ratings

    Attribute Ratings

    • 6sense is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Ease of integration, Vendor pre-sale
    • Pardot is rated higher in 4 areas: Usability, Performance, Online Training, Implementation Rating
    • 6sense and Pardot are tied in 1 area: Support Rating

    Likelihood to Recommend

    8.7

    6sense

    87%
    105 Ratings
    7.7

    Pardot

    77%
    149 Ratings

    Likelihood to Renew

    7.3

    6sense

    73%
    4 Ratings
    1.4

    Pardot

    14%
    86 Ratings

    Usability

    5.9

    6sense

    59%
    27 Ratings
    8.5

    Pardot

    85%
    17 Ratings

    Availability

    9.6

    6sense

    96%
    2 Ratings
    7.5

    Pardot

    75%
    16 Ratings

    Performance

    6.0

    6sense

    60%
    2 Ratings
    8.3

    Pardot

    83%
    10 Ratings

    Support Rating

    6.4

    6sense

    64%
    28 Ratings
    6.4

    Pardot

    64%
    28 Ratings

    In-Person Training

    6sense

    N/A
    0 Ratings
    9.0

    Pardot

    90%
    3 Ratings

    Online Training

    1.0

    6sense

    10%
    1 Rating
    8.1

    Pardot

    81%
    7 Ratings

    Implementation Rating

    1.0

    6sense

    10%
    3 Ratings
    8.2

    Pardot

    82%
    22 Ratings

    Configurability

    5.7

    6sense

    57%
    2 Ratings

    Pardot

    N/A
    0 Ratings

    Ease of integration

    9.1

    6sense

    91%
    1 Rating
    7.0

    Pardot

    70%
    1 Rating

    Product Scalability

    8.5

    6sense

    85%
    2 Ratings

    Pardot

    N/A
    0 Ratings

    Vendor post-sale

    6sense

    N/A
    0 Ratings
    6.0

    Pardot

    60%
    1 Rating

    Vendor pre-sale

    9.1

    6sense

    91%
    1 Rating
    8.0

    Pardot

    80%
    1 Rating

    Likelihood to Recommend

    6sense

    It is definitely best suited for outbound representatives, they are able to prioritize their accounts and see where they should be focusing their energy. Normally you wouldn't have the insight of what they are clicking on and looking at on our website. It also show what the searched for sometimes too. On the inbound side it is not as useful, but occasionally you will see an account that may have not been as easy to contact that then comes back and is on our site and you can see that and know to reach back out possibly
    Read full review

    Salesforce

    I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
    Read full review

    Pros

    6sense

    • 6sense does a fantastic job identifying keywords that potential customers are searching for.
    • 6sense is beneficial in the sense that it shows the various buying stages their potential customers are in.
    • 6sense makes it easy to upload potential client lists that make it easier for me and my team to identify key accounts.
    • 6sense makes it easy to download reports that can be shared with partners.
    Read full review

    Salesforce

    • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
    • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
    • Pardot has the ability to have multiple lead scoring models run at the same time.
    Read full review

    Cons

    6sense

    • Sometimes the data doesn't align across the platform. I've seen inconsistencies across the data being pushed into SFDC fields, the Sales Insight SFDC application, Google Analytics, and the 6sense platform itself.
    • The worst part of the platform is that 6sense views the same account in different countries as different accounts. We market to global enterprises and no one is going to set up their Salesforce instance with a separate account for every country. It is very limiting when it comes to getting a holistic view of account activity.
    • The company is relatively immature when it comes to business processes and support. I've had tickets outstanding for months and often don't get satisfactory answers about data inconsistencies.
    Read full review

    Salesforce

    • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
    • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
    Read full review

    Pricing Details

    6sense

    Starting Price

    Editions & Modules

    6sense editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Pardot

      Starting Price

      $1,250 per month

      Editions & Modules

      Pardot editions and modules pricing
      EditionModules
      Growth$1,2501
      Plus$2,5002
      Advanced40003
      Premium150004

      Footnotes

      1. /month/up to 10,000 contacts billed annually
      2. /month/up to 10,000 contacts billed annually
      3. /month/up to 10,000 contacts billed annually
      4. /month/up to 10,000 contacts billed annually

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

      Likelihood to Renew

      6sense

      We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
      Read full review

      Salesforce

      As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
      Read full review

      Usability

      6sense

      The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
      Read full review

      Salesforce

      The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
      Read full review

      Reliability and Availability

      6sense

      So far the one time we ran into issues they were right there to help
      Read full review

      Salesforce

      There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
      Read full review

      Performance

      6sense

      Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
      Read full review

      Salesforce

      Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
      Read full review

      Support Rating

      6sense

      Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
      Read full review

      Salesforce

      Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
      Read full review

      In-Person Training

      6sense

      No answers on this topic

      Salesforce

      The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
      Read full review

      Online Training

      6sense

      It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
      Read full review

      Salesforce

      Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
      Read full review

      Implementation Rating

      6sense

      dont implement it
      Read full review

      Salesforce

      Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
      Read full review

      Alternatives Considered

      6sense

      Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
      Read full review

      Salesforce

      We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
      Read full review

      Scalability

      6sense

      Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
      Read full review

      Salesforce

      No answers on this topic

      Return on Investment

      6sense

      • Increased understanding of our position among competitors in our markets
      • identified several "at risk" accounts before we would have ever known there were any issues.
      • improved our advertising spend by allowing us to hyper target our efforts--saving budget and increasing effectiveness.
      Read full review

      Salesforce

      • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
      Read full review

      Screenshots

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