What users are saying about
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Top Rated
102 Ratings
Top Rated
742 Ratings

6sense

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Top Rated
102 Ratings
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Score 8.6 out of 100
Top Rated
742 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

6sense

Good for going full ABM and getting insights on your target enterprise accounts. We're still working through training our sales team how to use it, but I can see the value in terms of the information available and allowing them to prioritize which accounts to go after and when.Not great if you're selling into SMBs as info on these companies can be somewhat limited and the pricepoint of the platform may not make sense.
Anonymous | TrustRadius Reviewer

Pardot

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Madison Sophia Bennett | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

6sense
Pardot
7.8
WYSIWYG email editor
6sense
Pardot
6.6
Dynamic content
6sense
Pardot
7.7
Ability to test dynamic content
6sense
Pardot
8.2
Landing pages
6sense
Pardot
7.5
A/B testing
6sense
Pardot
8.0
Mobile optimization
6sense
Pardot
7.5
Email deliverability reporting
6sense
Pardot
8.1
List management
6sense
Pardot
8.6
Triggered drip sequences
6sense
Pardot
8.0

Lead Management

6sense
Pardot
7.6
Lead nurturing
6sense
Pardot
7.3
Lead scoring and grading
6sense
Pardot
7.9
Data quality management
6sense
Pardot
7.2
Automated sales alerts and tasks
6sense
Pardot
7.8

Campaign Management

6sense
Pardot
8.1
Calendaring
6sense
Pardot
8.1
Event/webinar marketing
6sense
Pardot
8.1

Social Media Marketing

6sense
Pardot
7.0
Social sharing and campaigns
6sense
Pardot
6.5
Social profile integration
6sense
Pardot
7.5

Reporting & Analytics

6sense
Pardot
7.4
Dashboards
6sense
Pardot
7.4
Standard reports
6sense
Pardot
7.0
Custom reports
6sense
Pardot
7.6

Platform & Infrastructure

6sense
Pardot
7.6
API
6sense
Pardot
7.6
Role-based workflow & approvals
6sense
Pardot
7.0
Customizability
6sense
Pardot
7.8
Integration with Salesforce.com
6sense
Pardot
9.2
Integration with Microsoft Dynamics CRM
6sense
Pardot
8.3
Integration with SugarCRM
6sense
Pardot
5.4

Pros

6sense

  • Their predictive analytics has thus far proven to be incredibly accurate
  • The UI is intuitive and provides a very good user experience
  • Their implementation process was excellent! What might have been overwhelming and cumbersome was made simple and easy to understand.
Kyle Evilsizor | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

6sense

  • Next Best Action feature - this feature is loved by our sales teams as it gives visibility to individuals within accounts whom we have in our CRM, and those that we do not and should be pursued by sales. as part of the "talking points," it would be great to add the competing technologies, and not only highlight the marketing activities done by the individual.
Anonymous | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

6sense

6sense 1.0
Based on 1 answer
product is buggy and I have lost all confidence and support is terrible.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 1.6
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

6sense

6sense 7.7
Based on 25 answers
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Jim Barron | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

6sense

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

6sense

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

6sense

6sense 7.9
Based on 26 answers
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
Cay Gliebe | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

6sense

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

6sense

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

6sense

6sense 1.0
Based on 1 answer
dont implement it
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

6sense

Based on my team's collective feedback, we just felt that Demandbase fell short of some of the capabilities we expected it to have and have also had a much more positive experience with the 6sense customer success team as well
Stephanie Pennell | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Return on Investment

6sense

  • Increased understanding of our position among competitors in our markets
  • identified several "at risk" accounts before we would have ever known there were any issues.
  • improved our advertising spend by allowing us to hyper target our efforts--saving budget and increasing effectiveness.
Kyle Evilsizor | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

6sense

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

6sense Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

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