6sense vs. Salesforce Starter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.2 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Salesforce Starter
Score 8.2 out of 10
Small Businesses (1-50 employees)
Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.
$35
per month per user
Pricing
6senseSalesforce Starter
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseSalesforce Starter
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseSalesforce Starter
Considered Both Products
6sense
Chose 6sense
6sense seems to have a much more rounded data set. Not sure, but the backend seems a lot more customizable.
Chose 6sense
I have not evaluated other vendors in this space. I've heard of other companies using Demandbase, however, I am unaware of the pro's/cons of each. Ultimately, I 6sense helps sales. Depending on your company, you'll have to decide what's best for you. Try to weigh costs vs …
Salesforce Starter

No answer on this topic

Top Pros
Top Cons
Features
6senseSalesforce Starter
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
12 Ratings
8% below category average
Salesforce Starter
-
Ratings
Automated routing and prioritization7.411 Ratings00 Ratings
Customer interaction histories8.011 Ratings00 Ratings
Syndicated content6.68 Ratings00 Ratings
Personalization7.310 Ratings00 Ratings
Engagement data tracking8.212 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
8% below category average
Salesforce Starter
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.38 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
13 Ratings
4% above category average
Salesforce Starter
-
Ratings
Standard visitor segmentation8.411 Ratings00 Ratings
Behavioral visitor segmentation8.212 Ratings00 Ratings
ABM sales intelligence8.112 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.6
14 Ratings
3% below category average
Salesforce Starter
-
Ratings
3rd party intent signals7.714 Ratings00 Ratings
Downstream intent signals7.413 Ratings00 Ratings
Account identification7.813 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
24% below category average
Salesforce Starter
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
9.1
3 Ratings
17% above category average
Customer data management / contact management00 Ratings10.03 Ratings
Territory management00 Ratings8.03 Ratings
Opportunity management00 Ratings10.03 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings10.03 Ratings
Quote & order management00 Ratings8.02 Ratings
Interaction tracking00 Ratings8.03 Ratings
Channel / partner relationship management00 Ratings10.02 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
7.0
3 Ratings
7% below category average
Lead management00 Ratings7.03 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
9.0
2 Ratings
17% above category average
Task management00 Ratings10.02 Ratings
Billing and invoicing management00 Ratings7.02 Ratings
Reporting00 Ratings10.02 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
10.0
2 Ratings
27% above category average
Forecasting00 Ratings10.02 Ratings
Pipeline visualization00 Ratings10.02 Ratings
Customizable reports00 Ratings10.02 Ratings
Customization
Comparison of Customization features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
10.0
3 Ratings
28% above category average
Custom fields00 Ratings10.03 Ratings
Custom objects00 Ratings10.02 Ratings
Scripting environment00 Ratings10.02 Ratings
API for custom integration00 Ratings10.02 Ratings
Security
Comparison of Security features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
10.0
3 Ratings
18% above category average
Single sign-on capability00 Ratings10.03 Ratings
Role-based user permissions00 Ratings10.03 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
5.0
2 Ratings
37% below category average
Social engagement00 Ratings5.02 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
5.0
2 Ratings
35% below category average
Marketing automation00 Ratings6.02 Ratings
Compensation management00 Ratings4.02 Ratings
Platform
Comparison of Platform features of Product A and Product B
6sense
-
Ratings
Salesforce Starter
10.0
3 Ratings
29% above category average
Mobile access00 Ratings10.03 Ratings
Best Alternatives
6senseSalesforce Starter
Small Businesses
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Folloze
Folloze
Score 9.4 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseSalesforce Starter
Likelihood to Recommend
8.6
(127 ratings)
10.0
(3 ratings)
Likelihood to Renew
7.7
(4 ratings)
-
(0 ratings)
Usability
2.5
(26 ratings)
-
(0 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
Performance
5.5
(2 ratings)
-
(0 ratings)
Support Rating
3.0
(27 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
Configurability
4.4
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
6senseSalesforce Starter
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
Read full review
Salesforce
If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
Read full review
Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
Read full review
Salesforce
  • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
  • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
  • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
Read full review
Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
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Salesforce
  • Price point for smaller startups. Not budget friendly.
Read full review
Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
Read full review
Salesforce
No answers on this topic
Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Read full review
Salesforce
No answers on this topic
Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
Read full review
Salesforce
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Salesforce
No answers on this topic
Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
Read full review
Salesforce
No answers on this topic
Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Salesforce
No answers on this topic
Implementation Rating
6sense
dont implement it
Read full review
Salesforce
No answers on this topic
Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review
Salesforce
Salesforce Starter is exactly what it says. It's specific to getting a small business up and running effectively, without unnecessary development or internal overhead required. It doesn't allow for a ton of customization, but it provides more than most other providers across sales, service, and integration/automating business processes. Some tools are more specific to organizations that want to focus on a specific area to grow or manage their business. That's where the other package types and integrations with specific tools come in
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
Read full review
Salesforce
No answers on this topic
Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
Read full review
Salesforce
  • We have noticed since we have started using SalesforceIQ to communicate items on customer account notes we have freed up hours of phone time between employees allowing us to better answer customer phone calls. This is especially true in our parts department where we have inside and outside sales.
  • We tied in use of Salesforce to our bonus structure to encourage employees to use the software. It is the direction our business is going and we needed everyone to participate to make it work. The newer the employee the better they are about logging information and visits.
Read full review
ScreenShots

Salesforce Starter Screenshots

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