The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…
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Trend Micro Apex One
Score 8.5 out of 10
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The Trend Micro Endpoint Security platform Apex One (formerly OfficeScan) provides antivirus and malware detection, and endpoint visibility. The product suite can be extended with associated applications that cover mobile endpoint protection, endpoint encryption, as well as network and server vulnerability protection.
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
Before Trend Micro OfficeScan we used Symantec Endpoint Protection and although it was very easy to deploy and to update agents it couldn't find a virus if you pointed it out with a neon sign. We were always getting hit with different viruses but since we migrated to Trend we no longer have that problem. Trend has definitely been preventing those kind of outbreaks successfully.
Product support: They are constantly adding new features and innovating.
Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
The product has two important aspects, centralized console and an agent which is typically installed on every machine. When the product is installed on a dedicated server then all computers can readily get updated while in the same network (provided the agent is installed on every machine). This helps the machine to avoid any kind of virus attacks.
Even if the machines are not in the same network where the console is being run it can directly get all updates from the Trend Micro server directly and the machine is still protected. Hence, it is not necessary that users have to visit the office or internal network to get the update, once the agent is installed on the machine then they can get the update from anywhere as long as the machine has access to the Internet.
Once the agent is installed on the machine the users can themselves do a full scan and even check the logs themselves.
Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
Only thing I would have to say that's negative is the reporting aspect. Basic reporting is good but still lacks some details. This is a problem with many of the software vendors I have encountered in the past as well. Reporting is still much better than most.
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
It is very easy to stick with a vendor year after year, and it is also easy to see the faults in a product and want to change. This is the first time I have renewed with an antiviurs provider as others have been less than ideal and caused issues where there were none before, so while it isn't perfect, it is the best of the bunch currently and I am hopeful that it will continue to improve in future versions.
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
It has been difficult at sometimes, the support people at one point told me that they couldn't tell me information about OfficeScan because it was knowledge that was passed down from engineer to engineer. The issue was that if you used the msi for the install any further installs would require the msi to have the same exact name or else the install fails and corrupts the install. This information is not listed anywhere on trends website. Support kept trying to get me to use the exe for installs instead, but we use SCCM and msi's work better. We had to write a script to come up with a solution so that we could uninstall the software and install the new software. Trend did provide the technical expertise to help with the script and had us work with one of the developers in order to resolve that issue. So they did fix their screw up but it took a while and several complaints.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
For me, Trend Micro Apex One with its low performance is the best option at the time to buy a solution like this, with its flexibility through on-premises or saas deployment options you can choose the option that best fix to you, has an advanced automated threat detection and response against an ever-growing variety of threats.
6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
Since the product is a full suite of protection rolled into a single product, we've seen ROI through cost reduction and simplified management. And while we haven't measured performance, one would logically assume that systems will perform better with a single product installed vs several.
While we haven't measured performance, one would logically assume that systems will perform better with a single product installed vs several.
