6sense vs Triblio

• Stores and organizes information by product, department, etc., to make it easier for our website to function.
• Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
• Help us drive revenue against competitors such as Amazon and Wal-Mart.

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• Intuitive interface that makes it easy for users to use.
• The experiences for current clients, prospects, and competitors to all be personalized are awesome!
• The offering of uploading and deploying ABM ads to targets accounts and contacts.

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• A bit difficult to navigate at times, so watch all the training videos and ask for help
• Not as intuitive but very powerful once you know how to use it
• Sometimes there are glitches but they have great support to help and fix it and never a repeat issue

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• Reporting - I think there is still more to be done from a reporting process, but haven't been able to dig in much to uncover more.
• User Experience - while some of the functionality is intuitive, other pieces are harder to navigate. Also, the terminology on the site can sometimes be a bit confusing as to what each button/section does.
• Enablement - ABM is a bit newer, so I think they can be doing a bit more to ensure we get off on the right foot utilizing all the important and cool features they offer.

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• Revenue growth
• More productive employees

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• We've seen some good vanity metrics - site traffic and leads - from the Triblio initiatives, but have yet to see our efforts convert to closed business. We obviously take some accountability for this.
• The website personalization can really be used in some creative ways to heavily promote key activities and assets (e.g. pop-up for every homepage visitor) - we've used this to drive a lot of site visitors to a free trial.

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