6sense vs Triblio

• In-market account identification
• Website visitor de-anonymizer
• Data enrichment
• ABM ad targeting
• Industry & product innovation

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• Intuitive interface that makes it easy for users to use.
• The experiences for current clients, prospects, and competitors to all be personalized are awesome!
• The offering of uploading and deploying ABM ads to targets accounts and contacts.

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• Some of the terms used are a learning process for our team, but the site is easy to navigate.
• Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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• Sometimes metrics take a long time to set up

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• It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
• We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.

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• We've seen some good vanity metrics - site traffic and leads - from the Triblio initiatives, but have yet to see our efforts convert to closed business. We obviously take some accountability for this.
• The website personalization can really be used in some creative ways to heavily promote key activities and assets (e.g. pop-up for every homepage visitor) - we've used this to drive a lot of site visitors to a free trial.

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