6sense vs Triblio

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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Triblio

Triblio is ideal for ABM programs when you have the correct data in place such as targeted accounts and solid go-to-market strategies. Triblio can produce some quick wins when implementing successfully. Can really help with 1-1 ABM campaigns. Would not recommend choosing Triblio until your CRM is ready with a defined list of target accounts and your strategies on how you are going to message and target to those account prospects.

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Tesia Ray

Product Marketing Manager

Signify HealthHospital & Health Care, 1001-5000 employees

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Pros

Quality data
Timing for updates
Excellent support

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Laurie Wheeler

Partner Executive

PGiTelecommunications, 1001-5000 employees

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Integrates with Salesforce - as we take an ABM approach, leveraging the data in salesforce to target key accounts is key to success.
Provides many personalization options - Triblio makes it easy to personalize your webpage so that you can offer a tailored experience based upon what you know of key accounts
ABM Ads - it offers a platform to upload and deploy targeted ads to key accounts and buyers

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Verified User

Manager in Marketing

Hospital & Health Care Company, 51-200 employees

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Cons

Some of the terms used are a learning process for our team, but the site is easy to navigate.
Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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The platform is maturing. We've encountered a few small hiccups with the technology and there are certain features that are more than just nice-to-have, that are missing from the platform. That being said, the roadmap is robust and it seems to be evolving quickly with customer demands.

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Scott Barker

Director of Product Marketing

Datawatch CorporationComputer Software, 51-200 employees

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Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.

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Verified User

Analyst in Marketing

Retail Company, 10,001+ employees

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We have not fully evaluated Demandbase, but it is a serious competitor to Triblio and I've heard references that it's a very powerful platform as well. It seems Demandbase has recently unbundled their previously very expensive platform to compete with market entrants like Triblio.Triblio has three core platform pieces currently: account identification, web personalization and targeted advertising. We have utilized the first two so far and received great ROI. Their targeted advertising component competes with Terminus, which we use for our targeted ads. We plan on evaluating Triblio's capabilities and comparing them to Terminus in the future.

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