What users are saying about

7Sheep

24 Ratings

eTrigue

25 Ratings

7Sheep

24 Ratings
Score 8 out of 101

eTrigue

25 Ratings
Score 6 out of 101

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Likelihood to Recommend

7Sheep

As we are primarily a B2B company, I find 7Sheep particularly suited to our needs - specifically being able to track engagement with both our digital campaigns and see the events that our buyers have attended. I don't need to have more e-mails per month than are included in our plan. I imagine that for a B2C company the volume of e-mails that need to be sent per month might exceed the limit within the plan (100,000) and this might be something to ask during the selection process.

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
eTrigue
6.3
WYSIWYG email editor
7Sheep
8.3
eTrigue
7.0
Dynamic content
7Sheep
6.9
eTrigue
6.0
Ability to test dynamic content
7Sheep
5.9
eTrigue
8.6
Landing pages
7Sheep
6.6
eTrigue
7.0
A/B testing
7Sheep
6.3
eTrigue
6.0
Mobile optimization
7Sheep
7.8
eTrigue
5.0
Email deliverability
7Sheep
8.4
eTrigue
4.1
List management
7Sheep
7.9
eTrigue
6.0
Triggered drip sequences
7Sheep
7.6
eTrigue
7.0

Lead Management

7Sheep
7.4
eTrigue
6.3
Lead nurturing
7Sheep
8.0
eTrigue
6.0
Lead scoring and grading
7Sheep
6.6
eTrigue
7.0
Data quality management
7Sheep
7.8
eTrigue
6.0
Automated sales alerts and tasks
7Sheep
7.1
eTrigue
6.0

Campaign Management

7Sheep
8.6
eTrigue
6.8
Calendaring
7Sheep
9.1
eTrigue
8.6
Event/webinar marketing
7Sheep
8.0
eTrigue
5.0

Social Media Marketing

7Sheep
8.3
eTrigue
6.7
Social sharing and campaigns
7Sheep
8.3
eTrigue
5.0
Social profile integration
7Sheep
8.3
eTrigue
8.3

Reporting & Analytics

7Sheep
6.8
eTrigue
6.7
Dashboards
7Sheep
6.4
eTrigue
7.0
Standard reports
7Sheep
6.4
eTrigue
6.0
Custom reports
7Sheep
7.6
eTrigue
7.0

Platform & Infrastructure

7Sheep
7.6
eTrigue
4.9
API
7Sheep
8.5
eTrigue
6.0
Role-based workflow & approvals
7Sheep
6.8
eTrigue
6.0
Customizability
7Sheep
7.8
eTrigue
6.0
Integration with Salesforce.com
7Sheep
7.3
eTrigue
9.0
Integration with Microsoft Dynamics CRM
7Sheep
eTrigue
1.0
Integration with SugarCRM
7Sheep
eTrigue
1.0

Pros

  • 7Sheep's support is fantastic and they have been extremely helpful, whenever we have encountered issues or needed assistance, in particular when we first began using the product. They were great in helping us to customize everything for our use.
  • I particularly appreciate how easy it is to create queries and separate our contact lists. This aids us immensely with targeted communications.
  • The tags to personalize mailings are incredibly useful and save a lot of time.
  • I enabled text message campaigns within our account and it is really very simple, a very low additional cost and drives our personalized engagement further.
  • eTrigue DemandCenter is easy to implement and the CRM integration is also quite straightforward. This is key for our clients that don't want to rely on their IT team for support.
  • eTrigue DemandCenter email/campaign set up rocks. It's drag and drop, you can pause a campaign in process, make changes, and then restart without interrupting the campaign flow, without having to start over. LOVE this!
  • Anonymous tracking is pretty cool as once a unknown visitor registers (becomes cookied) eTrigue DemandCenter maps back the anonymous tracking to the now known visitor in one record so you can see what the prospect viewed prior to be being "known".

Cons

  • The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
  • Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
  • At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.
  • More than met our requirements. Do not know of any shortcomings if we were to scale more than 10X.

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
eTrigue9.7
Based on 21 answers
It was easy to use, amazing support, had tons of features, etc. It had everything I needed and they are always adding new features

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
eTrigue8.9
Based on 4 answers
Its very easy to use, and intuitive

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
eTrigue8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues

Implementation

No score
No answers yet
No answers on this topic
eTrigue8.4
Based on 3 answers
We highly recommend getting everything running the first few days. You can then have your first campaign working the first week!

Alternatives Considered

Better focus on automation.
eTrigue DemandCenter was easier to use, more visual and intuitive, tons of features and the support team was the best to work with.

Return on Investment

  • Automated lead nurturing is a huge time saver.
  • Using the same contact list for nurturing and the newsletter is reducing our administration.
  • Segmenting our contacts into the different business segments also makes my life easier.
  • Provided actionable insights to the sales team in real time

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

eTrigue

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
eTrigue Editions & Modules
eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/