What users are saying about
24 Ratings
25 Ratings
24 Ratings
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Score 8 out of 101
25 Ratings
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Score 6 out of 101

Likelihood to Recommend

7Sheep

If you need your own dedicated database then ask. It is possible to set up but it is an additional monthly cost - we chose this option because it is important for the data that we store and our data protection policy. We will do a custom integration to our internal purpose-built software and are also commissioning them to do this at an additional fee. We were very open about our use cases and this generated some good ideas from their support for set-up.
No photo available

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Beryl Israel profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
eTrigue
6.3
WYSIWYG email editor
7Sheep
8.3
eTrigue
7.0
Dynamic content
7Sheep
6.9
eTrigue
6.0
Ability to test dynamic content
7Sheep
5.9
eTrigue
8.6
Landing pages
7Sheep
6.6
eTrigue
7.0
A/B testing
7Sheep
6.3
eTrigue
6.0
Mobile optimization
7Sheep
7.8
eTrigue
5.0
Email deliverability
7Sheep
8.4
eTrigue
4.0
List management
7Sheep
7.9
eTrigue
6.0
Triggered drip sequences
7Sheep
7.6
eTrigue
7.0

Lead Management

7Sheep
7.4
eTrigue
6.3
Lead nurturing
7Sheep
8.0
eTrigue
6.0
Lead scoring and grading
7Sheep
6.6
eTrigue
7.0
Data quality management
7Sheep
7.8
eTrigue
6.0
Automated sales alerts and tasks
7Sheep
7.1
eTrigue
6.0

Campaign Management

7Sheep
8.6
eTrigue
6.8
Calendaring
7Sheep
9.1
eTrigue
8.6
Event/webinar marketing
7Sheep
8.0
eTrigue
5.0

Social Media Marketing

7Sheep
8.3
eTrigue
6.6
Social sharing and campaigns
7Sheep
8.3
eTrigue
5.0
Social profile integration
7Sheep
8.3
eTrigue
8.3

Reporting & Analytics

7Sheep
6.8
eTrigue
6.7
Dashboards
7Sheep
6.4
eTrigue
7.0
Standard reports
7Sheep
6.4
eTrigue
6.0
Custom reports
7Sheep
7.6
eTrigue
7.0

Platform & Infrastructure

7Sheep
7.6
eTrigue
4.8
API
7Sheep
8.5
eTrigue
6.0
Role-based workflow & approvals
7Sheep
6.8
eTrigue
6.0
Customizability
7Sheep
7.8
eTrigue
6.0
Integration with Salesforce.com
7Sheep
7.3
eTrigue
9.0
Integration with Microsoft Dynamics CRM
7Sheep
eTrigue
1.0
Integration with SugarCRM
7Sheep
eTrigue
1.0

Pros

7Sheep

  • Their support is fantastic - even helping me think through the logic of my campaigns with their concierge service and offering advice on how to save time. Their new online manual is excellent too. Very clearly written.
  • The flexibility of the 7Sheep form builder allows me not only to automate a lot of outbound marketing but I am also consolidating a lot of my communications activities in one place. This is great when handling a diverse portfolio of campaigns.
  • Being able to integrate our forms within our own website wipes out the need to create standalone landing pages: we save a lot of time and keep an integration and overview with this. Love it. (Our client feedback scores have gone up since we used 7Sheep as well.)
No photo available

eTrigue

  • eTrigue DemandCenter is easy to implement and the CRM integration is also quite straightforward. This is key for our clients that don't want to rely on their IT team for support.
  • eTrigue DemandCenter email/campaign set up rocks. It's drag and drop, you can pause a campaign in process, make changes, and then restart without interrupting the campaign flow, without having to start over. LOVE this!
  • Anonymous tracking is pretty cool as once a unknown visitor registers (becomes cookied) eTrigue DemandCenter maps back the anonymous tracking to the now known visitor in one record so you can see what the prospect viewed prior to be being "known".
Beryl Israel profile photo

Cons

7Sheep

  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
No photo available

eTrigue

  • We wanted advanced reports, which have now been added in the last release.
  • Very complete, no complaints
Paul Normandin profile photo

Likelihood to Renew

7Sheep

7Sheep 8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No photo available

eTrigue

eTrigue 9.7
Based on 21 answers
All of the reasons previously mentioned in this review - highly sophisticated platform specifically designed by and for demand generation marketers - easy to use - great customer support.
Frank Jamieson profile photo

Usability

7Sheep

7Sheep 7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available

eTrigue

eTrigue 8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
No photo available

Support

7Sheep

7Sheep 8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
Andrea Galizia profile photo

eTrigue

eTrigue 8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala profile photo

Implementation

7Sheep

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.4
Based on 3 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
No photo available

Alternatives Considered

7Sheep

7Sheep is much easier to use.
Stefan Rehm profile photo

eTrigue

In 2010, we evaluated Marketo and Pardot alongside eTrigue. And eTrigue was considered the 'Cadillac' of MA tools. More recently, we've checked out Eloqua and Hubspot. All of these are more-or-less clones, having all the same core features. Except for HubSpot, which should be in a class of its own. eTrigue has been around a very long time, and DemandCenter can hold its ground against all of these MA solutions.
Jareb Coupe profile photo

Return on Investment

7Sheep

  • All work in the NPO is voluntary. 7Sheep helped a lot to streamline processes which frees resources.
  • 7Sheep pricing is very affordable and in addition they help NPOs with even better pricing.
Stefan Rehm profile photo

eTrigue

  • We use eTrigue for webinar promotion - it has worked fine with us
  • We provide email data to users of eTrigue and they give eTrigue positive reviews
Frank Jamieson profile photo

Pricing Details

7Sheep

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

7Sheep Editions & Modules

7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

eTrigue

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

eTrigue Editions & Modules

eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/

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