What users are saying about
24 Ratings
25 Ratings
24 Ratings
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Score 8 out of 101
25 Ratings
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Score 6 out of 101

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Likelihood to Recommend

7Sheep

As long as you know what you need 7Sheep for, then you will be impressed at how much it will do for you. If you only have a small list of contacts and only talk to them once a year, then you'll probably not need it - but if you are involved in any kind of communications/PR within multiple clients or multiple stakeholder groups, it will make your life a lot easier once you've understood how to work it yourself
No photo available

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Beryl Israel profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
eTrigue
6.3
WYSIWYG email editor
7Sheep
8.3
eTrigue
7.0
Dynamic content
7Sheep
6.9
eTrigue
6.0
Ability to test dynamic content
7Sheep
5.9
eTrigue
8.6
Landing pages
7Sheep
6.6
eTrigue
7.0
A/B testing
7Sheep
6.3
eTrigue
6.0
Mobile optimization
7Sheep
7.8
eTrigue
5.0
Email deliverability
7Sheep
8.4
eTrigue
4.0
List management
7Sheep
7.9
eTrigue
6.0
Triggered drip sequences
7Sheep
7.6
eTrigue
7.0

Lead Management

7Sheep
7.4
eTrigue
6.3
Lead nurturing
7Sheep
8.0
eTrigue
6.0
Lead scoring and grading
7Sheep
6.6
eTrigue
7.0
Data quality management
7Sheep
7.8
eTrigue
6.0
Automated sales alerts and tasks
7Sheep
7.1
eTrigue
6.0

Campaign Management

7Sheep
8.6
eTrigue
6.8
Calendaring
7Sheep
9.1
eTrigue
8.6
Event/webinar marketing
7Sheep
8.0
eTrigue
5.0

Social Media Marketing

7Sheep
8.3
eTrigue
6.6
Social sharing and campaigns
7Sheep
8.3
eTrigue
5.0
Social profile integration
7Sheep
8.3
eTrigue
8.3

Reporting & Analytics

7Sheep
6.8
eTrigue
6.7
Dashboards
7Sheep
6.4
eTrigue
7.0
Standard reports
7Sheep
6.4
eTrigue
6.0
Custom reports
7Sheep
7.6
eTrigue
7.0

Platform & Infrastructure

7Sheep
7.6
eTrigue
4.8
API
7Sheep
8.5
eTrigue
6.0
Role-based workflow & approvals
7Sheep
6.8
eTrigue
6.0
Customizability
7Sheep
7.8
eTrigue
6.0
Integration with Salesforce.com
7Sheep
7.3
eTrigue
9.0
Integration with Microsoft Dynamics CRM
7Sheep
eTrigue
1.0
Integration with SugarCRM
7Sheep
eTrigue
1.0

Pros

  • With an embedded form we capture leads on our website. These leads get a drip campaign.
  • After someone has signed up we store relevant details in 7Sheep via the API and start a drip campaign.
  • All users and leads get our newsletter and updates.
  • We have installed the 7Sheep tracking code on our website to get additional information about our leads.
Michael Kremmer profile photo
  • Very easy campaign setup, changes and updates - literally drag and drop and go.
  • Instant statistics to see how our campaign is performing, then compare with other campaigns on the same screen saves tons of time
  • Interns are able to build and run campaigns within a couple hours.
  • The real time lead alerts are awesome. Our sales guys love em.
  • Anonymous tracking is very accurate, and transfers activities to known visitors when they are identified.
  • Real time tracking and linking in to Saleforce took only 10 minutes to configure.
No photo available

Cons

  • A Wordpress plugin is missing. This could make it easier to install the tracking code and to embed forms.
  • A payment module. If we could get donations directly in the tool we would not need to integrate our payment software.
  • The templates for mail merge need to be integrated via the 7Sheep support. Would love to do this on my own.
  • Easier synchronisation features with other applications.
Mario Siokola profile photo
  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
Jareb Coupe profile photo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
Clemens Degendorfer profile photo
eTrigue9.7
Based on 21 answers
I'm learning more every day, it's meeting my needs. They're continuing to add online resources and best practices that I find useful.
Ken Worthen profile photo

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
eTrigue8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
No photo available

Support

7Sheep8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
Andrea Galizia profile photo
eTrigue8.8
Based on 4 answers
They have the best support we have ever used.
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Implementation

No score
No answers yet
No answers on this topic
eTrigue8.4
Based on 3 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
No photo available

Alternatives Considered

We can synchronise our systems and also produce form letters.
Mario Siokola profile photo
In 2010, we evaluated Marketo and Pardot alongside eTrigue. And eTrigue was considered the 'Cadillac' of MA tools. More recently, we've checked out Eloqua and Hubspot. All of these are more-or-less clones, having all the same core features. Except for HubSpot, which should be in a class of its own. eTrigue has been around a very long time, and DemandCenter can hold its ground against all of these MA solutions.
Jareb Coupe profile photo

Return on Investment

  • All work in the NPO is voluntary. 7Sheep helped a lot to streamline processes which frees resources.
  • 7Sheep pricing is very affordable and in addition they help NPOs with even better pricing.
Stefan Rehm profile photo
  • I'm able to easily keep in front of my leads on a consistent basis and follow-up faster with prospects showing interest.
Ken Worthen profile photo

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

eTrigue

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
eTrigue Editions & Modules
eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/