What users are saying about

7Sheep

24 Ratings

IBM Campaign

Top Rated
48 Ratings

7Sheep

24 Ratings
Score 8 out of 101

IBM Campaign

Top Rated
48 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

7Sheep

As there are not currently any out of the box integrations with 7Sheep I would ask them to talk about the API and integrations - they can be done but it is best to ask for a timeline on this too. It will also be interesting to see when further integrations are offered - they had no set timeline for this when we spoke at the beginning of the year.
Andrea Galizia profile photo

IBM Campaign

It’s fantastic for a list-based generation. I’ve been in a number of fortune 500-row class organizations using the tool and for the most part, there’s very little and can’t do.
Eric Bahme profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
IBM Campaign
WYSIWYG email editor
7Sheep
8.3
IBM Campaign
Dynamic content
7Sheep
6.9
IBM Campaign
Ability to test dynamic content
7Sheep
5.9
IBM Campaign
Landing pages
7Sheep
6.6
IBM Campaign
A/B testing
7Sheep
6.3
IBM Campaign
Mobile optimization
7Sheep
7.8
IBM Campaign
Email deliverability
7Sheep
8.4
IBM Campaign
List management
7Sheep
7.9
IBM Campaign
Triggered drip sequences
7Sheep
7.6
IBM Campaign

Lead Management

7Sheep
7.4
IBM Campaign
Lead nurturing
7Sheep
8.0
IBM Campaign
Lead scoring and grading
7Sheep
6.6
IBM Campaign
Data quality management
7Sheep
7.8
IBM Campaign
Automated sales alerts and tasks
7Sheep
7.1
IBM Campaign

Campaign Management

7Sheep
8.6
IBM Campaign
Calendaring
7Sheep
9.1
IBM Campaign
Event/webinar marketing
7Sheep
8.0
IBM Campaign

Social Media Marketing

7Sheep
8.3
IBM Campaign
Social sharing and campaigns
7Sheep
8.3
IBM Campaign
Social profile integration
7Sheep
8.3
IBM Campaign

Reporting & Analytics

7Sheep
6.8
IBM Campaign
Dashboards
7Sheep
6.4
IBM Campaign
Standard reports
7Sheep
6.4
IBM Campaign
Custom reports
7Sheep
7.6
IBM Campaign

Platform & Infrastructure

7Sheep
7.6
IBM Campaign
API
7Sheep
8.5
IBM Campaign
Role-based workflow & approvals
7Sheep
6.8
IBM Campaign
Customizability
7Sheep
7.8
IBM Campaign
Integration with Salesforce.com
7Sheep
7.3
IBM Campaign

Pros

  • 7Sheep's support is fantastic and they have been extremely helpful, whenever we have encountered issues or needed assistance, in particular when we first began using the product. They were great in helping us to customize everything for our use.
  • I particularly appreciate how easy it is to create queries and separate our contact lists. This aids us immensely with targeted communications.
  • The tags to personalize mailings are incredibly useful and save a lot of time.
  • I enabled text message campaigns within our account and it is really very simple, a very low additional cost and drives our personalized engagement further.
Brian Lee profile photo
  • Allows for complex selection to be made using both simple process of 'merge/purge' processes and also the ability to use raw SQL within a selection process.
  • One campaign flowchart can cover off multiple channels for an individual campaign, along with multiple campaigns within one flowchart (can defeat the purpose but it is an option)
  • Contact History - Allows good management of contact points with a individual be it a customer or a prospective customer, allows you to provide compliance information when required to appropriate authorities or respond to a customer/prospect complaint.
  • Automation using scripts outside of the actual application environment to call an IBM Campaign object (such as a flowchart), to trigger a campaign post another process such as a data load into a table within the defined application schema.
  • A user can schedule a flowchart to run on a set schedule and an output file delivered to a specific location on an going basis (set and forget).
Brent Banning profile photo

Cons

  • The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
  • Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
  • At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.
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  • UI is a little clumsy
  • Integration with IBM Marketing Operations is not that great
  • Huge Temp files auto-generate when flowchart runs and cause issues
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Likelihood to Renew

7Sheep8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
Clemens Degendorfer profile photo
IBM Campaign8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning profile photo

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
IBM Campaign8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
No photo available

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No photo available
IBM Campaign3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
No photo available

Implementation

No score
No answers yet
No answers on this topic
IBM Campaign7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
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Alternatives Considered

I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
No photo available
IBM Campaign is much more advanced and powerful than IBM Eloqua providing many features to play and manipulate the data for Marketers. The good thing about IBM Campaign is that is does not try to solve every problem because it's not a complete marketing automation software like Eloqua. Its only focus is audience segmentation.
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Return on Investment

  • It allows me easier onboarding for my users.
  • I get less support requests.
  • I can manage emails and forms/questionnaires in a single application.
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  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
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Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

IBM Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM Campaign Editions & Modules
IBM Campaign
Additional Pricing Details