What users are saying about

7Sheep

24 Ratings

IBM Campaign

47 Ratings

7Sheep

24 Ratings
Score 8 out of 101

IBM Campaign

47 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.

IBM Campaign

If the organization has tons of data to segment, IBM Campaign is more powerful than many other products. The availability of mDue to zero coding approach, developers are not required to learn any programming language in particular manipulation tools and advanced functions in IBM Campaign is unmatched. I believe the users must have knowledge of SQL to get the most out of the tools. Typical business users using Eloqua would find it tough to migrate into IBM Campaign.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
IBM Campaign
WYSIWYG email editor
7Sheep
8.3
IBM Campaign
Dynamic content
7Sheep
6.9
IBM Campaign
Ability to test dynamic content
7Sheep
5.9
IBM Campaign
Landing pages
7Sheep
6.6
IBM Campaign
A/B testing
7Sheep
6.3
IBM Campaign
Mobile optimization
7Sheep
7.8
IBM Campaign
Email deliverability
7Sheep
8.4
IBM Campaign
List management
7Sheep
7.9
IBM Campaign
Triggered drip sequences
7Sheep
7.6
IBM Campaign

Lead Management

7Sheep
7.4
IBM Campaign
Lead nurturing
7Sheep
8.0
IBM Campaign
Lead scoring and grading
7Sheep
6.6
IBM Campaign
Data quality management
7Sheep
7.8
IBM Campaign
Automated sales alerts and tasks
7Sheep
7.1
IBM Campaign

Campaign Management

7Sheep
8.6
IBM Campaign
Calendaring
7Sheep
9.1
IBM Campaign
Event/webinar marketing
7Sheep
8.0
IBM Campaign

Social Media Marketing

7Sheep
8.3
IBM Campaign
Social sharing and campaigns
7Sheep
8.3
IBM Campaign
Social profile integration
7Sheep
8.3
IBM Campaign

Reporting & Analytics

7Sheep
6.8
IBM Campaign
Dashboards
7Sheep
6.4
IBM Campaign
Standard reports
7Sheep
6.4
IBM Campaign
Custom reports
7Sheep
7.6
IBM Campaign

Platform & Infrastructure

7Sheep
7.6
IBM Campaign
API
7Sheep
8.5
IBM Campaign
Role-based workflow & approvals
7Sheep
6.8
IBM Campaign
Customizability
7Sheep
7.8
IBM Campaign
Integration with Salesforce.com
7Sheep
7.3
IBM Campaign

Pros

  • Sporadic mailings to my clients via the e-mail campaign feature. I create personlised HTML emails with the visual editor and schedule them to be sent during the day when I am on the road.
  • After initial contact with new clients I setup a series of timed emails to stay in contact. Based on flags I have in the system they are automatically adjusted.
  • Existing clients get automated emails after certain events like visits or deliveries.
  • I often get in touch with support to ask for best practice examples and they are always helpful.
  • Predictive Insights is a very successful tool for us. Out click rates and conversion are always high when we use this tool.
  • Unica Web Analytics is what our Senior Management loves to see results and reporting from .
  • Unica support is always fast and helpful.

Cons

  • Would suggest to create the API token on request rather than have it automatically included in the account.
  • Moving templates we created from MailChimp to create templates in 7Sheep needed some care and attention from our side.
  • The flexibility 7Sheep offers can sometimes lead to us having to make decisions that other tools might make for us!
  • Unica UI isn't the best. It seems like its from the 90's.
  • We have had a rough time using Web Analytics. Many issues arise. We went a full month of the daily import of our data not importing into Web Analytics. It took Unica a very long time to resolve it. We had senior management waiting for certain campaign results which we didn't have.

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
IBM Campaign8.7
Based on 12 answers
Highly functional and flexible.

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
IBM Campaign8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.

Support

7Sheep8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
IBM Campaign3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.

Implementation

No score
No answers yet
No answers on this topic
IBM Campaign7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process

Alternatives Considered

It offers the email marketing solution we need with addition!
Against all the other applications, IBM EMM stands head and shoulders above the others, in terms of sophistication & diverse capabilities - with Neolane being the closest.

Return on Investment

  • It allows me easier onboarding for my users.
  • I get less support requests.
  • I can manage emails and forms/questionnaires in a single application.
  • ROI on landing pages.

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

IBM Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM Campaign Editions & Modules
IBM Campaign
Additional Pricing Details