What users are saying about
24 Ratings
Top Rated
48 Ratings
24 Ratings
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Score 8 out of 101
Top Rated
48 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
Martin Dr. Leute profile photo

IBM Campaign

Extremely well integrated in the TelCos and Financial Services areas. Retail & Online Gaming are the next big sectors. Real Time capabilities via IBM Interact are starting to come to the fore as marketers start to understand the necessity for true reactive CRM. Additional functionality using IBM Distributed Marketing is also another very powerful area for the future, allowing regional marketers to fill out web based forms, which initiate and run flowcharts & email delivery automatically.
Tim Biddiscombe profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
IBM Campaign
WYSIWYG email editor
7Sheep
8.3
IBM Campaign
Dynamic content
7Sheep
6.9
IBM Campaign
Ability to test dynamic content
7Sheep
5.9
IBM Campaign
Landing pages
7Sheep
6.6
IBM Campaign
A/B testing
7Sheep
6.3
IBM Campaign
Mobile optimization
7Sheep
7.8
IBM Campaign
Email deliverability
7Sheep
8.4
IBM Campaign
List management
7Sheep
7.9
IBM Campaign
Triggered drip sequences
7Sheep
7.6
IBM Campaign

Lead Management

7Sheep
7.4
IBM Campaign
Lead nurturing
7Sheep
8.0
IBM Campaign
Lead scoring and grading
7Sheep
6.6
IBM Campaign
Data quality management
7Sheep
7.8
IBM Campaign
Automated sales alerts and tasks
7Sheep
7.1
IBM Campaign

Campaign Management

7Sheep
8.6
IBM Campaign
Calendaring
7Sheep
9.1
IBM Campaign
Event/webinar marketing
7Sheep
8.0
IBM Campaign

Social Media Marketing

7Sheep
8.3
IBM Campaign
Social sharing and campaigns
7Sheep
8.3
IBM Campaign
Social profile integration
7Sheep
8.3
IBM Campaign

Reporting & Analytics

7Sheep
6.8
IBM Campaign
Dashboards
7Sheep
6.4
IBM Campaign
Standard reports
7Sheep
6.4
IBM Campaign
Custom reports
7Sheep
7.6
IBM Campaign

Platform & Infrastructure

7Sheep
7.6
IBM Campaign
API
7Sheep
8.5
IBM Campaign
Role-based workflow & approvals
7Sheep
6.8
IBM Campaign
Customizability
7Sheep
7.8
IBM Campaign
Integration with Salesforce.com
7Sheep
7.3
IBM Campaign

Pros

  • Affordability: the only solution we found on the market that gave us what we needed at a price we can afford!
  • Flexibility: 7Sheep seems to offer enough flexibility in the advance features that we can customise it as we need.
  • It's easy enough for our whole team to be able to use.
  • Their team is helpful and supportive.
Andrea Galizia profile photo
  • Allows for complex selection to be made using both simple process of 'merge/purge' processes and also the ability to use raw SQL within a selection process.
  • One campaign flowchart can cover off multiple channels for an individual campaign, along with multiple campaigns within one flowchart (can defeat the purpose but it is an option)
  • Contact History - Allows good management of contact points with a individual be it a customer or a prospective customer, allows you to provide compliance information when required to appropriate authorities or respond to a customer/prospect complaint.
  • Automation using scripts outside of the actual application environment to call an IBM Campaign object (such as a flowchart), to trigger a campaign post another process such as a data load into a table within the defined application schema.
  • A user can schedule a flowchart to run on a set schedule and an output file delivered to a specific location on an going basis (set and forget).
Brent Banning profile photo

Cons

  • Would suggest to create the API token on request rather than have it automatically included in the account.
  • Moving templates we created from MailChimp to create templates in 7Sheep needed some care and attention from our side.
  • The flexibility 7Sheep offers can sometimes lead to us having to make decisions that other tools might make for us!
Andrea Galizia profile photo
  • IBM Campaign is a tool for enterprise organisations with large and complex data content, with the introduction of IBM Marketing Cloud (dubbed Unica Lite) this will allow access to the power of this tool to smaller organisations. To use a previous reviewers comment "It's VERY involved. Hire a an integrator and educator!" - this is an involved integration process and the right training can make it very easy to use.
  • IBM Campaign by itself lacks data visualisation within it's module, additional modules within IBM's EMM suite does allow data visualisation but as within any additional module it does come with the IBM price tag.
Brent Banning profile photo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No photo available
IBM Campaign8.7
Based on 12 answers
I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.
No photo available

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
IBM Campaign8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
No photo available

Support

7Sheep8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
Andrea Galizia profile photo
IBM Campaign3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
No photo available

Implementation

No score
No answers yet
No answers on this topic
IBM Campaign7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
No photo available

Alternatives Considered

It offers the email marketing solution we need with addition!
Andrea Galizia profile photo
It's been a market leader within this space for over 10 years, it has a high ability to execute time and time again. Against it's competitors it has been tried and proven to been robust but flexible within reason to allow adaptations that will not break the system. Can be simply managed by an experienced DB Administrator and/or DB Developer, along with the appropriate system administration for the maintenance of the actual server environments.It is fair to say that it is generally more expensive that its competitors, but it has been proven that costs on implementation of the base of the IBM EMM suite IBM Campaign is a lot more cost effective when done right but a reputable service provider.
Brent Banning profile photo

Return on Investment

  • We've certainly seen value-for-money - including moving from a free service such as MailChimp.
  • As we are in beta quantifying monetary value is not yet possible with sales.
  • We can nurture data more easily than with tools we were using before
  • Increased efficiency as leads stay up to date
Andrea Galizia profile photo
  • Unica has improved the list pull process. I have no idea about the cost for implementing Unica.
No photo available

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

IBM Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM Campaign Editions & Modules
IBM Campaign
Additional Pricing Details