What users are saying about
24 Ratings
24 Ratings
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Score 8 out of 101
Top Rated
80 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

7Sheep

I think 7Sheep is especially important for organizations who need flexibility in translating and adapting their communications for an international target group. Being able to send out mailings and set forms up in multiple languages is very useful and in some cases necessary. Also, 7Sheep is great if you want to track how people are responding to your mailings. For example, do they open the mailings? If so, what do they click?
No photo available

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
7Sheep
8.3
IBM Watson Campaign Automation
8.0
Dynamic content
7Sheep
6.9
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
7Sheep
5.9
IBM Watson Campaign Automation
7.0
Landing pages
7Sheep
6.6
IBM Watson Campaign Automation
8.3
A/B testing
7Sheep
6.3
IBM Watson Campaign Automation
8.3
Mobile optimization
7Sheep
7.8
IBM Watson Campaign Automation
8.0
Email deliverability
7Sheep
8.4
IBM Watson Campaign Automation
8.3
List management
7Sheep
7.9
IBM Watson Campaign Automation
8.6
Triggered drip sequences
7Sheep
7.6
IBM Watson Campaign Automation
7.6

Lead Management

7Sheep
7.4
IBM Watson Campaign Automation
6.7
Lead nurturing
7Sheep
8.0
IBM Watson Campaign Automation
7.3
Lead scoring and grading
7Sheep
6.6
IBM Watson Campaign Automation
7.0
Data quality management
7Sheep
7.8
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
7Sheep
7.1
IBM Watson Campaign Automation
6.0

Campaign Management

7Sheep
8.6
IBM Watson Campaign Automation
6.2
Calendaring
7Sheep
9.1
IBM Watson Campaign Automation
6.0
Event/webinar marketing
7Sheep
8.0
IBM Watson Campaign Automation
6.5

Social Media Marketing

7Sheep
8.3
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
7Sheep
8.3
IBM Watson Campaign Automation
7.0
Social profile integration
7Sheep
8.3
IBM Watson Campaign Automation
5.0

Reporting & Analytics

7Sheep
6.8
IBM Watson Campaign Automation
5.9
Dashboards
7Sheep
6.4
IBM Watson Campaign Automation
4.9
Standard reports
7Sheep
6.4
IBM Watson Campaign Automation
7.0
Custom reports
7Sheep
7.6
IBM Watson Campaign Automation
5.9

Platform & Infrastructure

7Sheep
7.6
IBM Watson Campaign Automation
7.3
API
7Sheep
8.5
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
7Sheep
6.8
IBM Watson Campaign Automation
5.0
Customizability
7Sheep
7.8
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
7Sheep
7.3
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
7Sheep
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
7Sheep
IBM Watson Campaign Automation
8.0

Pros

  • It's extremely reliable - I have never lost any data and rely on the automated features to only contact the right people at the right time.
  • It's usable directly by communications/PR people like me - and does not need IT experts to get involved.
  • It's super easy to just "collect" the information which has been gathered. I love the way I can export my contacts to excel (and other formats) whenever I want.
No photo available
  • Scoring Model - it was easy to implement and manage
  • Dynamic content - this worked well once we started using it for emails and landing pages. We used this for localized language versions of programs.
Jennifer Lewis profile photo

Cons

  • The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
  • Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
  • At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.
No photo available
  • Testing - The testing functionality could be a bit more robust. We would love to be able to A/B test automated messages/programs, as well as more easily test one content against another, which is currently a bit manual
  • Frequency caps - while Silverpop does offer frequency caps, we would like to be able to set frequency caps depending on whether it is a promotional message or an account related message. Currently, it sets it at the organizational level, which could potentially prevent somebody from not getting an account related email if the max emails for that day went out, even if promotional. For this reason, we don't use frequency settings.
  • Reporting on automated messages within the same campaign could be rolled up a little better. Using the UI today, to get to any detailed reporting of a particular campaign, you have to go into each individual mailing sent. For this reason, we typically use the API, but that might not be an option for some people due to a little more technicality.
Carey Marston profile photo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No photo available
IBM Watson Campaign Automation5.5
Based on 30 answers
I think that Silverpop is unmatched in the industry. I don't see any reason why we would switch to any other provider.
Mary Abrahamson profile photo

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
IBM Watson Campaign Automation8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No photo available
IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
No photo available
With the company I was with previously, we evaluated Eloqua and ExactTarget. There were a number of reasons we chose Silverpop over the others:
  • Pricing was much more transparent and was not "seat-based"
  • The price included the full system instead of having to pay for each piece separately. (Since then, Silverpop has begun introducing "apps," which are enhancements, but not part of the core product.)
  • Time from signing of contract to usage was very quick.
Michael Hobley profile photo

Return on Investment

  • Our two drip campaings make staying in touch so much easier.
  • A big plus is to have all contact data for leads and clients in one tool to use with newsletters etc.
  • Constant communication during onboarding can be a pain and this is now easier.
Michael Kremmer profile photo
  • While I am usually not on the ROI side of things, I do know that we have seen a increase in conversions (using the automated lead scoring) by about 14% for one business line.
  • We have seen our deliverability increase significantly, and open and click-thru rates increase gradually over the last two years.
  • We are now able to provide a unified, consistent brand-experience for all our email campaigns on a global basis.
Michael Hobley profile photo

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM Watson Campaign Automation Editions & Modules
IBM Watson Campaign Automation
Additional Pricing Details