What users are saying about

7Sheep

24 Ratings
Score 8 out of 101

IBM Watson Campaign Automation

76 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
7Sheep
8.3
IBM Watson Campaign Automation
8.0
Dynamic content
7Sheep
6.9
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
7Sheep
5.9
IBM Watson Campaign Automation
7.0
Landing pages
7Sheep
6.6
IBM Watson Campaign Automation
8.3
A/B testing
7Sheep
6.3
IBM Watson Campaign Automation
8.3
Mobile optimization
7Sheep
7.8
IBM Watson Campaign Automation
8.0
Email deliverability
7Sheep
8.4
IBM Watson Campaign Automation
8.3
List management
7Sheep
7.9
IBM Watson Campaign Automation
8.7
Triggered drip sequences
7Sheep
7.6
IBM Watson Campaign Automation
7.7

Lead Management

7Sheep
7.4
IBM Watson Campaign Automation
6.7
Lead nurturing
7Sheep
8.0
IBM Watson Campaign Automation
7.3
Lead scoring and grading
7Sheep
6.6
IBM Watson Campaign Automation
7.0
Data quality management
7Sheep
7.8
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
7Sheep
7.1
IBM Watson Campaign Automation
6.0

Campaign Management

7Sheep
8.6
IBM Watson Campaign Automation
6.3
Calendaring
7Sheep
9.1
IBM Watson Campaign Automation
6.0
Event/webinar marketing
7Sheep
8.0
IBM Watson Campaign Automation
6.5

Social Media Marketing

7Sheep
8.3
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
7Sheep
8.3
IBM Watson Campaign Automation
7.0
Social profile integration
7Sheep
8.3
IBM Watson Campaign Automation
5.0

Reporting & Analytics

7Sheep
6.8
IBM Watson Campaign Automation
6.0
Dashboards
7Sheep
6.4
IBM Watson Campaign Automation
5.0
Standard reports
7Sheep
6.4
IBM Watson Campaign Automation
7.0
Custom reports
7Sheep
7.6
IBM Watson Campaign Automation
6.0

Platform & Infrastructure

7Sheep
7.6
IBM Watson Campaign Automation
7.3
API
7Sheep
8.5
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
7Sheep
6.8
IBM Watson Campaign Automation
5.0
Customizability
7Sheep
7.8
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
7Sheep
7.3
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
7Sheep
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
7Sheep
IBM Watson Campaign Automation
8.0

Pros

  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
  • Scoring Model - it was easy to implement and manage
  • Dynamic content - this worked well once we started using it for emails and landing pages. We used this for localized language versions of programs.

Cons

  • It would be useful if some standard email templates were available.
  • They could find a way to make the form questions easier/quicker to reorder.
  • I would like to be able to change user roles so that only certain people could see certain contact lists.
  • Testing - The testing functionality could be a bit more robust. We would love to be able to A/B test automated messages/programs, as well as more easily test one content against another, which is currently a bit manual
  • Frequency caps - while Silverpop does offer frequency caps, we would like to be able to set frequency caps depending on whether it is a promotional message or an account related message. Currently, it sets it at the organizational level, which could potentially prevent somebody from not getting an account related email if the max emails for that day went out, even if promotional. For this reason, we don't use frequency settings.
  • Reporting on automated messages within the same campaign could be rolled up a little better. Using the UI today, to get to any detailed reporting of a particular campaign, you have to go into each individual mailing sent. For this reason, we typically use the API, but that might not be an option for some people due to a little more technicality.

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
IBM Watson Campaign Automation5.5
Based on 30 answers
Creating a marketing solution required a tool that would be used on a long term basis. So, Silverpop was chosen as a long-term solution. The tools and the roadmap ensures that it will be a tool used for a long time. The IBM acquisition indicates that Silverpop is a solution that can be the cornerstone of its marketing strategy

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
IBM Watson Campaign Automation8.0
Based on 6 answers
Very easy to use, meaning you can save time by automating all the easy things that would otherwise be manual. Great, intuitive UI. Everything just feels really easy to do

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used

Support

7Sheep8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
IBM Watson Campaign Automation5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.

Alternatives Considered

I've used MailChimp before and I liked their product as well, however, data protection is key in our organization. As we are working in multiple countries, some of which have very strict data protection laws, and it was important that we kept the data stored on servers in Europe. MailChimp's servers are in the US, as is the case for many other similar companies. That alone was a major reason for us to go with 7Sheep, which is a European company that keeps all data stored on servers in Europe
I've used IBM Campaign and Apteco PeopleStage and find WCA significantly easier to get to grips with. Simplicity comes from the presentation of the data to the tool and an intuitive UI. IBM Campaign has significantly greater ease of access to and manipulation of ad hoc data sources, but that ease can lead to excessive/unecessary data being drawn in and laziness around preparation.

Return on Investment

  • Automated lead nurturing is a huge time saver.
  • Using the same contact list for nurturing and the newsletter is reducing our administration.
  • Segmenting our contacts into the different business segments also makes my life easier.
  • You get a lot of features out of the box as standard.
  • What you can't get do of the box, you can either purchase as an add-on or execute via some API development.
  • Automating simple campaigns easily frees up more time to work on more complex work.

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM Watson Campaign Automation Editions & Modules
IBM Watson Campaign Automation
Additional Pricing Details