7Sheep vs Makesbridge

• 7Sheep's support is fantastic and they have been extremely helpful, whenever we have encountered issues or needed assistance, in particular when we first began using the product. They were great in helping us to customize everything for our use.
• I particularly appreciate how easy it is to create queries and separate our contact lists. This aids us immensely with targeted communications.
• The tags to personalize mailings are incredibly useful and save a lot of time.
• I enabled text message campaigns within our account and it is really very simple, a very low additional cost and drives our personalized engagement further.

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• Number One- The support. Implementation was seamless, but anytime I have a question, the support team goes above and beyond to make sure everything is taken care of. I want to stress that these are not support bugs, or software glitches, but training and real-life application. They have the patience and professionalism unrivaled by other experiences I've had with software vendors.
• The UI is incredibly intuitive. Clear tiles and icons allow for easy navigation. I love that each icon has the associated training tutorial linked below, so I have a refresher available as needed. This is awesome with a rapidly-growing sales team- I know that they have the tools and support available to them, and I don't have to do as much hand-holding.
• The integration with Salesforce is awesome. I create a campaign, and the members are then added to any email campaign. The results of the effort sync back to Salesforce automatically.
• Intellegent workflows- I can set up drip/nurture campaigns easily. Lead scoring is so simple, and my sales team receives alerts when prospects have completed various activities we've flagged as funnel progression. All activity is recorded in the contact/lead record within Salesforce, so we know what content on the website the prospect has consumed, and their participation in email campaigns.
• Bridgestatz is wonderful as a compliment to Google Analytics! We can see traffic, look up click paths, set alerts and experiment all without risk of compromising our core data.

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• The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
• Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
• At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.

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• Some difficulty in navigating through the templates, more tools and user friendly ways for creating an e-campaign.
• HTML Part: I not sure why but the wording and color always change or is different after using the HTML editor. The words are not arranged in accordance and do not all tie together. I have to use another way to generate the HTML and paste it in makesbridge. Maybe they can check into this.
• The numbers showing each data [point] you have uploaded is not a tally. It will not automatically change and we don't know how much data is left. We;re not sure how much data we have selected.
• Cannot amend the leads directly in the platform.

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• It allows me easier onboarding for my users.
• I get less support requests.
• I can manage emails and forms/questionnaires in a single application.

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• Good customer service and allows us to use our leads without much restriction.
• Price still considered quite high for a very small business like us.

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