7Sheep vs Makesbridge

• Their support is fantastic - even helping me think through the logic of my campaigns with their concierge service and offering advice on how to save time. Their new online manual is excellent too. Very clearly written.
• The flexibility of the 7Sheep form builder allows me not only to automate a lot of outbound marketing but I am also consolidating a lot of my communications activities in one place. This is great when handling a diverse portfolio of campaigns.
• Being able to integrate our forms within our own website wipes out the need to create standalone landing pages: we save a lot of time and keep an integration and overview with this. Love it. (Our client feedback scores have gone up since we used 7Sheep as well.)

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• Junaid
• Ease of use
• Robust software

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• The personalized tags cannot be accessed from the menu/page you create your emails. I get around this by opening two windows, but in the future this might be an improvement.
• I needed to create custom reports in order to get the overview on the campaigns that I needed. More generic reporting would be a useful feature.
• I would like to be able to duplicate e-mail campaigns across different activities/databases. I could set up a mailing template for this but sometimes it would be good to be able to just re-create a particular campaign that we received a good response to for another, entirely different, activity.

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• I want them to do ALL My marketing :-).
• I want them to update and send messages on social media and track responses.
• I want to be able to sort Targets by email opens and clicks.

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• 7Sheep has had a remarkably positive impact on my daily work and that of my clients. I am happy to report that we see in every team an increase in efficiency.
• I am also able to more quickly respond and automate far more targeted responses so that our customer service is improving.
• As a consultancy, high volume lead conversion is not necessarily the target, however I have sent high volume campaigns out through 7Sheep and seen great conversions and a far easier interaction.

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• We are able to make smart decisions based on real-time data. We can analyze the click path of a prospect, check the success of an email campaign, and "set it and forget it" drip campaigns. What used to take weeks to set up, execute and analyze can be done in hours.
• Leads convert faster with sales scoring. Our sales team is able to act on "hot leads" in real time, shortening our sales cycle.
• Cross-departmental standardization: We have set templates we use to send out different types of content. We don't have to worry that someone might send out something against brand standard. Plus, teams on both sides of the house are able to see what the others are doing, and develop a sense of empathy for the amount of work that is being done in such short time. It sounds like a soft benefit, but when you have standardization and transparency, scalabilty is a natural outcome.

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