What users are saying about

7Sheep

24 Ratings

Marketo ABM

24 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Marketo ABM

24 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

7Sheep

I think 7Sheep is especially important for organizations who need flexibility in translating and adapting their communications for an international target group. Being able to send out mailings and set forms up in multiple languages is very useful and in some cases necessary. Also, 7Sheep is great if you want to track how people are responding to your mailings. For example, do they open the mailings? If so, what do they click?

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Marketo ABM
WYSIWYG email editor
7Sheep
8.3
Marketo ABM
Dynamic content
7Sheep
6.9
Marketo ABM
Ability to test dynamic content
7Sheep
5.9
Marketo ABM
Landing pages
7Sheep
6.6
Marketo ABM
A/B testing
7Sheep
6.3
Marketo ABM
Mobile optimization
7Sheep
7.8
Marketo ABM
Email deliverability
7Sheep
8.4
Marketo ABM
List management
7Sheep
7.9
Marketo ABM
Triggered drip sequences
7Sheep
7.6
Marketo ABM

Lead Management

7Sheep
7.4
Marketo ABM
Lead nurturing
7Sheep
8.0
Marketo ABM
Lead scoring and grading
7Sheep
6.6
Marketo ABM
Data quality management
7Sheep
7.8
Marketo ABM
Automated sales alerts and tasks
7Sheep
7.1
Marketo ABM

Campaign Management

7Sheep
8.6
Marketo ABM
Calendaring
7Sheep
9.1
Marketo ABM
Event/webinar marketing
7Sheep
8.0
Marketo ABM

Social Media Marketing

7Sheep
8.3
Marketo ABM
Social sharing and campaigns
7Sheep
8.3
Marketo ABM
Social profile integration
7Sheep
8.3
Marketo ABM

Reporting & Analytics

7Sheep
6.8
Marketo ABM
Dashboards
7Sheep
6.4
Marketo ABM
Standard reports
7Sheep
6.4
Marketo ABM
Custom reports
7Sheep
7.6
Marketo ABM

Platform & Infrastructure

7Sheep
7.6
Marketo ABM
API
7Sheep
8.5
Marketo ABM
Role-based workflow & approvals
7Sheep
6.8
Marketo ABM
Customizability
7Sheep
7.8
Marketo ABM
Integration with Salesforce.com
7Sheep
7.3
Marketo ABM

Pros

  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
  • It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
  • I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
  • The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.

Cons

  • Would suggest to create the API token on request rather than have it automatically included in the account.
  • Moving templates we created from MailChimp to create templates in 7Sheep needed some care and attention from our side.
  • The flexibility 7Sheep offers can sometimes lead to us having to make decisions that other tools might make for us!
  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No score
No answers yet
No answers on this topic

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No score
No answers yet
No answers on this topic

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No score
No answers yet
No answers on this topic

Alternatives Considered

Better integration in our workflow and in our own application.
I used HubSpot in a previous position. HubSpot seemed more user friendly, but that was because it limited your functionality. If you aren't willing to learn new tricks, then HubSpot might be easier to use. But if you want to be the cool marketer on the street with all the new tricks, then you should use Marketo.

Return on Investment

  • It allows me easier onboarding for my users.
  • I get less support requests.
  • I can manage emails and forms/questionnaires in a single application.
  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold

Screenshots

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Marketo ABM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Marketo ABM Editions & Modules
Marketo ABM
Additional Pricing Details