What users are saying about

7Sheep

24 Ratings

Marketo ABM

25 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Marketo ABM

25 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Marketo ABM
WYSIWYG email editor
7Sheep
8.3
Marketo ABM
Dynamic content
7Sheep
6.9
Marketo ABM
Ability to test dynamic content
7Sheep
5.9
Marketo ABM
Landing pages
7Sheep
6.6
Marketo ABM
A/B testing
7Sheep
6.3
Marketo ABM
Mobile optimization
7Sheep
7.8
Marketo ABM
Email deliverability
7Sheep
8.4
Marketo ABM
List management
7Sheep
7.9
Marketo ABM
Triggered drip sequences
7Sheep
7.6
Marketo ABM

Lead Management

7Sheep
7.4
Marketo ABM
Lead nurturing
7Sheep
8.0
Marketo ABM
Lead scoring and grading
7Sheep
6.6
Marketo ABM
Data quality management
7Sheep
7.8
Marketo ABM
Automated sales alerts and tasks
7Sheep
7.1
Marketo ABM

Campaign Management

7Sheep
8.6
Marketo ABM
Calendaring
7Sheep
9.1
Marketo ABM
Event/webinar marketing
7Sheep
8.0
Marketo ABM

Social Media Marketing

7Sheep
8.3
Marketo ABM
Social sharing and campaigns
7Sheep
8.3
Marketo ABM
Social profile integration
7Sheep
8.3
Marketo ABM

Reporting & Analytics

7Sheep
6.8
Marketo ABM
Dashboards
7Sheep
6.4
Marketo ABM
Standard reports
7Sheep
6.4
Marketo ABM
Custom reports
7Sheep
7.6
Marketo ABM

Platform & Infrastructure

7Sheep
7.6
Marketo ABM
API
7Sheep
8.5
Marketo ABM
Role-based workflow & approvals
7Sheep
6.8
Marketo ABM
Customizability
7Sheep
7.8
Marketo ABM
Integration with Salesforce.com
7Sheep
7.3
Marketo ABM

Pros

  • Their support is fantastic - even helping me think through the logic of my campaigns with their concierge service and offering advice on how to save time. Their new online manual is excellent too. Very clearly written.
  • The flexibility of the 7Sheep form builder allows me not only to automate a lot of outbound marketing but I am also consolidating a lot of my communications activities in one place. This is great when handling a diverse portfolio of campaigns.
  • Being able to integrate our forms within our own website wipes out the need to create standalone landing pages: we save a lot of time and keep an integration and overview with this. Love it. (Our client feedback scores have gone up since we used 7Sheep as well.)
  • It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
  • I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
  • The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.

Cons

  • The personalized tags cannot be accessed from the menu/page you create your emails. I get around this by opening two windows, but in the future this might be an improvement.
  • I needed to create custom reports in order to get the overview on the campaigns that I needed. More generic reporting would be a useful feature.
  • I would like to be able to duplicate e-mail campaigns across different activities/databases. I could set up a mailing template for this but sometimes it would be good to be able to just re-create a particular campaign that we received a good response to for another, entirely different, activity.
  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No score
No answers yet
No answers on this topic

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No score
No answers yet
No answers on this topic

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No score
No answers yet
No answers on this topic

Alternatives Considered

We can synchronise our systems and also produce form letters.
I used HubSpot in a previous position. HubSpot seemed more user friendly, but that was because it limited your functionality. If you aren't willing to learn new tricks, then HubSpot might be easier to use. But if you want to be the cool marketer on the street with all the new tricks, then you should use Marketo.

Return on Investment

  • Automated lead nurturing is a huge time saver.
  • Using the same contact list for nurturing and the newsletter is reducing our administration.
  • Segmenting our contacts into the different business segments also makes my life easier.
  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold

Screenshots

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Marketo ABM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Marketo ABM Editions & Modules
Marketo ABM
Additional Pricing Details