What users are saying about
24 Ratings
32 Ratings
24 Ratings
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Score 8 out of 101
32 Ratings
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Score 8 out of 101

Likelihood to Recommend

7Sheep

I think 7Sheep is especially important for organizations who need flexibility in translating and adapting their communications for an international target group. Being able to send out mailings and set forms up in multiple languages is very useful and in some cases necessary. Also, 7Sheep is great if you want to track how people are responding to your mailings. For example, do they open the mailings? If so, what do they click?
No photo available

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
Kate Currin Seiferth profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Marketo ABM
WYSIWYG email editor
7Sheep
8.3
Marketo ABM
Dynamic content
7Sheep
6.9
Marketo ABM
Ability to test dynamic content
7Sheep
5.9
Marketo ABM
Landing pages
7Sheep
6.6
Marketo ABM
A/B testing
7Sheep
6.3
Marketo ABM
Mobile optimization
7Sheep
7.8
Marketo ABM
Email deliverability
7Sheep
8.4
Marketo ABM
List management
7Sheep
7.9
Marketo ABM
Triggered drip sequences
7Sheep
7.6
Marketo ABM

Lead Management

7Sheep
7.4
Marketo ABM
Lead nurturing
7Sheep
8.0
Marketo ABM
Lead scoring and grading
7Sheep
6.6
Marketo ABM
Data quality management
7Sheep
7.8
Marketo ABM
Automated sales alerts and tasks
7Sheep
7.1
Marketo ABM

Campaign Management

7Sheep
8.6
Marketo ABM
Calendaring
7Sheep
9.1
Marketo ABM
Event/webinar marketing
7Sheep
8.0
Marketo ABM

Social Media Marketing

7Sheep
8.3
Marketo ABM
Social sharing and campaigns
7Sheep
8.3
Marketo ABM
Social profile integration
7Sheep
8.3
Marketo ABM

Reporting & Analytics

7Sheep
6.8
Marketo ABM
Dashboards
7Sheep
6.4
Marketo ABM
Standard reports
7Sheep
6.4
Marketo ABM
Custom reports
7Sheep
7.6
Marketo ABM

Platform & Infrastructure

7Sheep
7.6
Marketo ABM
API
7Sheep
8.5
Marketo ABM
Role-based workflow & approvals
7Sheep
6.8
Marketo ABM
Customizability
7Sheep
7.8
Marketo ABM
Integration with Salesforce.com
7Sheep
7.3
Marketo ABM

Pros

7Sheep

  • Their support is fantastic - even helping me think through the logic of my campaigns with their concierge service and offering advice on how to save time. Their new online manual is excellent too. Very clearly written.
  • The flexibility of the 7Sheep form builder allows me not only to automate a lot of outbound marketing but I am also consolidating a lot of my communications activities in one place. This is great when handling a diverse portfolio of campaigns.
  • Being able to integrate our forms within our own website wipes out the need to create standalone landing pages: we save a lot of time and keep an integration and overview with this. Love it. (Our client feedback scores have gone up since we used 7Sheep as well.)
No photo available

Marketo ABM

  • It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
  • I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
  • The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.
Kate Currin Seiferth profile photo

Cons

7Sheep

  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
No photo available

Marketo ABM

  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth profile photo

Likelihood to Renew

7Sheep

7Sheep 8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No photo available

Marketo ABM

No score
No answers yet
No answers on this topic

Usability

7Sheep

7Sheep 7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available

Marketo ABM

No score
No answers yet
No answers on this topic

Support

7Sheep

7Sheep 8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
Andrea Galizia profile photo

Marketo ABM

No score
No answers yet
No answers on this topic

Alternatives Considered

7Sheep

It offers the email marketing solution we need with addition!
Andrea Galizia profile photo

Marketo ABM

I used HubSpot in a previous position. HubSpot seemed more user friendly, but that was because it limited your functionality. If you aren't willing to learn new tricks, then HubSpot might be easier to use. But if you want to be the cool marketer on the street with all the new tricks, then you should use Marketo.
Kate Currin Seiferth profile photo

Return on Investment

7Sheep

  • We've certainly seen value-for-money - including moving from a free service such as MailChimp.
  • As we are in beta quantifying monetary value is not yet possible with sales.
  • We can nurture data more easily than with tools we were using before
  • Increased efficiency as leads stay up to date
Andrea Galizia profile photo

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth profile photo

Screenshots

Pricing Details

7Sheep

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

7Sheep Editions & Modules

7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo ABM Editions & Modules

Marketo ABM
Additional Pricing Details

Add comparison