What users are saying about

7Sheep

24 Ratings

Pardot

Top Rated
489 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Pardot

Top Rated
489 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

7Sheep

As we are primarily a B2B company, I find 7Sheep particularly suited to our needs - specifically being able to track engagement with both our digital campaigns and see the events that our buyers have attended. I don't need to have more e-mails per month than are included in our plan. I imagine that for a B2C company the volume of e-mails that need to be sent per month might exceed the limit within the plan (100,000) and this might be something to ask during the selection process.
Brian Lee profile photo

Pardot

Pardot is ideal for B2B companies and short-sales cycle businesses. It runs off of first touch attribution which is good if your customers don't need many interactions in order to purchase. If your business relies on email marketing, lead generation from your website and customer facing team enablement, Pardot is what you need.
Trevor Lynn profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Pardot
6.7
WYSIWYG email editor
7Sheep
8.3
Pardot
6.2
Dynamic content
7Sheep
6.9
Pardot
6.6
Ability to test dynamic content
7Sheep
5.9
Pardot
6.9
Landing pages
7Sheep
6.6
Pardot
6.5
A/B testing
7Sheep
6.3
Pardot
7.1
Mobile optimization
7Sheep
7.8
Pardot
6.4
Email deliverability
7Sheep
8.4
Pardot
7.4
List management
7Sheep
7.9
Pardot
6.7
Triggered drip sequences
7Sheep
7.6
Pardot
6.7

Lead Management

7Sheep
7.4
Pardot
6.3
Lead nurturing
7Sheep
8.0
Pardot
6.6
Lead scoring and grading
7Sheep
6.6
Pardot
6.9
Data quality management
7Sheep
7.8
Pardot
5.4
Automated sales alerts and tasks
7Sheep
7.1
Pardot
6.2

Campaign Management

7Sheep
8.6
Pardot
6.4
Calendaring
7Sheep
9.1
Pardot
6.2
Event/webinar marketing
7Sheep
8.0
Pardot
6.7

Social Media Marketing

7Sheep
8.3
Pardot
7.2
Social sharing and campaigns
7Sheep
8.3
Pardot
6.6
Social profile integration
7Sheep
8.3
Pardot
7.8

Reporting & Analytics

7Sheep
6.8
Pardot
5.5
Dashboards
7Sheep
6.4
Pardot
5.1
Standard reports
7Sheep
6.4
Pardot
5.8
Custom reports
7Sheep
7.6
Pardot
5.5

Platform & Infrastructure

7Sheep
7.6
Pardot
6.5
API
7Sheep
8.5
Pardot
6.5
Role-based workflow & approvals
7Sheep
6.8
Pardot
6.9
Customizability
7Sheep
7.8
Pardot
5.9
Integration with Salesforce.com
7Sheep
7.3
Pardot
6.2
Integration with Microsoft Dynamics CRM
7Sheep
Pardot
8.3
Integration with SugarCRM
7Sheep
Pardot
5.4

Pros

  • 7Sheep's support is fantastic and they have been extremely helpful, whenever we have encountered issues or needed assistance, in particular when we first began using the product. They were great in helping us to customize everything for our use.
  • I particularly appreciate how easy it is to create queries and separate our contact lists. This aids us immensely with targeted communications.
  • The tags to personalize mailings are incredibly useful and save a lot of time.
  • I enabled text message campaigns within our account and it is really very simple, a very low additional cost and drives our personalized engagement further.
Brian Lee profile photo
  • Drip programs are automated and very easy to set-up and monitor on an ongoing basis.
  • Email blasts are relatively easy to set-up and execute for email sales/marketing campaigns.
  • SEM/SEO tracking is available for cookied users, including what pages they visit on your website(s) and social media sites.
  • Connectors are available for other vendors like GoToWebinar, Wistia (videos), and Data.com (helps gather unknown information about a prospect).
Matt Bohar profile photo

Cons

  • The personalized tags cannot be accessed from the menu/page you create your emails. I get around this by opening two windows, but in the future this might be an improvement.
  • I needed to create custom reports in order to get the overview on the campaigns that I needed. More generic reporting would be a useful feature.
  • I would like to be able to duplicate e-mail campaigns across different activities/databases. I could set up a mailing template for this but sometimes it would be good to be able to just re-create a particular campaign that we received a good response to for another, entirely different, activity.
Brian Lee profile photo
  • Email templates can be difficult to use at times (we use HTML editors to import our email creatives).
  • Navigation can be difficult, as well as knowing exactly what some functions actually do.
  • Exporting a contact's activities is not available, just the generic and custom fields you create (you can usually work around this by setting up several completion actions).
Matt Bohar profile photo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No photo available
Pardot8.6
Based on 84 answers
Luckily for us Pardot was a perfect fit and is very easy to use. However, the most likely reason we'll renew is because of our initial investment, time and effort spent plus all of our data is now hosted within the Pardot platform, not to mention our business now relies on connectivity with webinars, website tracking and so on.I would strongly recommend to potential buyers to spend a lot of time understanding your potential vendor, because once you've signed up you'll struggle to move on if it doesn't work out.
Sean Marsh profile photo

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
Pardot8.5
Based on 17 answers
For anyone that is not technology adverse, this software is pretty inventive and easy to use and implement. You really can't "break" it. You just need to dig in and try a it. Make mistakes and figure out how to fix them. If you get really stuck the chat feature is always available and the team seems to be very helpful and knowledgeable
Karol Clark profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Pardot7.5
Based on 8 answers
I have no had any issue with any connectivity/availability issues with the product.
Vinny Poliseno profile photo

Performance

No score
No answers yet
No answers on this topic
Pardot8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno profile photo

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No photo available
Pardot6.4
Based on 14 answers
Access to online chat is a very nice feature that I will use when I just want to get a quick question answered. For more difficult issues I have opened tickets and they are resolved in a timely manner by a very knowledgeable staff. The online training videos are also helpful for learning new skills or tools.
Karol Clark profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

No score
No answers yet
No answers on this topic
Pardot8.1
Based on 7 answers
When brought on board you get an implementation specialist who provides you a timeline & tasks to be completed. We received 30 mins per week for a screen share to get all of those questions answered and he was very responsive to email replies with screencasts showing my faults or misconfigures.
Vinny Poliseno profile photo

Implementation

No score
No answers yet
No answers on this topic
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Alternatives Considered

A normal email client does not support automation.
No photo available
Pardot has a better two-way sync with CRM, however Eloqua was able to separate the contact and lead objects. Other than that, Pardot exceeds Eloqua in every way. Much simpler UI for employees, better utilization of templates to create landing pages and emails, ensuring consistency in design & analytics tracking.
Stacey Schneider profile photo

Return on Investment

  • Our newsletter is now more effective.
  • We now know what our contacts are interested in as I see which pages they are visiting on my website. This helps in the sales process.
  • I needed some time to get used to using another tool in sales and marketing. But the additional insight is worth the effort.
Haider Shnawa profile photo
  • Pardot has had a positive impact on turning leads into customers. Sales team members now have more information at hand on the behavior and history of the person on the phone which allows them to give a more customized demonstration of our products.
  • Pardot has had a positive impact on the efficiency rate of creating assets for marketing. Using custom written templates, we can create emails and landing pages that vary in design and target various segments.
Shaimoom Newaz profile photo

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

7Sheep More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information