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24 Ratings
Top Rated
516 Ratings
24 Ratings
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Score 8 out of 101
Top Rated
516 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
Martin Dr. Leute profile photo

Pardot

Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.
Christina Wells profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Pardot
7.3
WYSIWYG email editor
7Sheep
8.3
Pardot
6.6
Dynamic content
7Sheep
6.9
Pardot
7.2
Ability to test dynamic content
7Sheep
5.9
Pardot
7.3
Landing pages
7Sheep
6.6
Pardot
7.0
A/B testing
7Sheep
6.3
Pardot
7.7
Mobile optimization
7Sheep
7.8
Pardot
6.7
Email deliverability
7Sheep
8.4
Pardot
8.1
List management
7Sheep
7.9
Pardot
7.5
Triggered drip sequences
7Sheep
7.6
Pardot
7.5

Lead Management

7Sheep
7.4
Pardot
6.9
Lead nurturing
7Sheep
8.0
Pardot
7.4
Lead scoring and grading
7Sheep
6.6
Pardot
7.7
Data quality management
7Sheep
7.8
Pardot
5.8
Automated sales alerts and tasks
7Sheep
7.1
Pardot
6.7

Campaign Management

7Sheep
8.6
Pardot
7.4
Calendaring
7Sheep
9.1
Pardot
7.3
Event/webinar marketing
7Sheep
8.0
Pardot
7.6

Social Media Marketing

7Sheep
8.3
Pardot
7.4
Social sharing and campaigns
7Sheep
8.3
Pardot
7.0
Social profile integration
7Sheep
8.3
Pardot
7.8

Reporting & Analytics

7Sheep
6.8
Pardot
5.8
Dashboards
7Sheep
6.4
Pardot
5.7
Standard reports
7Sheep
6.4
Pardot
6.3
Custom reports
7Sheep
7.6
Pardot
5.4

Platform & Infrastructure

7Sheep
7.6
Pardot
6.8
API
7Sheep
8.5
Pardot
6.9
Role-based workflow & approvals
7Sheep
6.8
Pardot
7.1
Customizability
7Sheep
7.8
Pardot
6.2
Integration with Salesforce.com
7Sheep
7.3
Pardot
6.8
Integration with Microsoft Dynamics CRM
7Sheep
Pardot
8.3
Integration with SugarCRM
7Sheep
Pardot
5.4

Pros

  • Sporadic mailings to my clients via the e-mail campaign feature. I create personlised HTML emails with the visual editor and schedule them to be sent during the day when I am on the road.
  • After initial contact with new clients I setup a series of timed emails to stay in contact. Based on flags I have in the system they are automatically adjusted.
  • Existing clients get automated emails after certain events like visits or deliveries.
  • I often get in touch with support to ask for best practice examples and they are always helpful.
Martin Dr. Leute profile photo
  • Pardot is a powerful tool since it is integrated in with Salesforce
  • A lot of opportunity for unique types of marketing campaigns to a wide subset of clients/prospects
  • Excellent for transaction emails.
Megan Lemons profile photo

Cons

  • A/B testing for mailings needs to be done manually.
  • It could be easier to get the tags for personalised emails. Currently you need to copy/paste them into the email instead of using the editor menu.
  • For complete skinning you need to contact support. For embedded forms the design editor is okay.
Michael Kremmer profile photo
  • The reporting through GoodData is a bit cumbersome. It takes some getting used to to use effectively.
  • The ability to have custom opportunity close / won choices. As a company who uses parent/child opportunities to track large projects where we could be submitting several bids for the same project through different customers we are not able to use any of the opportunity reports within Pardot. As we can't exclude any lost "children" from the formulas.
  • Need the ability to add custom filters for adding prospects to lists. For example being able to say do this AND this, OR this AND this. Right now you only get the option of all ANDs or all ORs.
Karol Clark profile photo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
No photo available
Pardot8.6
Based on 84 answers
We love Pardot (I personally use it every day) and couldn't imagine not using. Pardot has helped our business grow and stay at the forefront of marketing. Without Pardot we would not capture all our website visitors data, have automated emails in place, and would not have the ability to report on all over many campaigns. We love Pardot so much that we actually prepay for a full year at a time (I think you actually get a slight discount by doing that as well).
Billy Barker profile photo

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
Pardot8.5
Based on 17 answers
Easy to use, never any performance issues, great support that is always available
Anna Johansson profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Pardot7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

No score
No answers yet
No answers on this topic
Pardot8.3
Based on 5 answers
From my experience, Pardot performed much better here compared to other marketing automation vendors.
Pam Risch profile photo

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No photo available
Pardot6.4
Based on 14 answers
Back to my previous statement their support team is AWESOME. Depending on your service you may get better or implementations done for you during install but I was on a very quick install that was tied to another project so I did 90% on my own.
Vinny Poliseno profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

No score
No answers yet
No answers on this topic
Pardot8.1
Based on 7 answers
When brought on board you get an implementation specialist who provides you a timeline & tasks to be completed. We received 30 mins per week for a screen share to get all of those questions answered and he was very responsive to email replies with screencasts showing my faults or misconfigures.
Vinny Poliseno profile photo

Implementation

No score
No answers yet
No answers on this topic
Pardot8.2
Based on 11 answers
It's a SaaS tool so implementation of the product is a few clicks on your end. Connections to other services are pretty simple and straightforward. Again they have documentation with images walking you through the process.
Vinny Poliseno profile photo

Alternatives Considered

Better integration in our workflow and in our own application.
Michael Kremmer profile photo
We didn't test any other products. Pardot was a given when I joined our team as the marketing manager. Once Salesforce acquired the software / technology, it was an even bigger slam dunk on why we should purchase Pardot for our company. I don't know of any other software out there that is so focused on the SMB B2B market. They make us look a lot bigger than we actually are. That was a big selling point for us.
Karol Clark profile photo

Return on Investment

  • It allows me easier onboarding for my users.
  • I get less support requests.
  • I can manage emails and forms/questionnaires in a single application.
No photo available
  • We experienced faster lead conversion almost straight away after utilising Pardot tracking. It gave us insight we'd never had before.
  • More information about a lead's activities means Sales can have far more targeted conversations.
  • We've begun using Pardot for helpdesk and support communication on top of our marketing and sales. It's a game changer in this respect.
Sean Marsh profile photo

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

7Sheep More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information