What users are saying about

7Sheep

24 Ratings

Pardot

468 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Pardot

468 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.

Pardot

It's great for people like myself who are not technical and don't know code. I thinks it's appropriate for any size of business. I think if you are very technical and like building out lots of campaigns then you'd probably be better suited with something like Marketo or Eloqua.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Pardot
6.7
WYSIWYG email editor
7Sheep
8.3
Pardot
6.2
Dynamic content
7Sheep
6.9
Pardot
6.4
Ability to test dynamic content
7Sheep
5.9
Pardot
7.0
Landing pages
7Sheep
6.6
Pardot
6.4
A/B testing
7Sheep
6.3
Pardot
6.9
Mobile optimization
7Sheep
7.8
Pardot
6.3
Email deliverability
7Sheep
8.4
Pardot
7.3
List management
7Sheep
7.9
Pardot
7.0
Triggered drip sequences
7Sheep
7.6
Pardot
6.9

Lead Management

7Sheep
7.4
Pardot
6.3
Lead nurturing
7Sheep
8.0
Pardot
6.6
Lead scoring and grading
7Sheep
6.6
Pardot
6.8
Data quality management
7Sheep
7.8
Pardot
5.4
Automated sales alerts and tasks
7Sheep
7.1
Pardot
6.2

Campaign Management

7Sheep
8.6
Pardot
6.4
Calendaring
7Sheep
9.1
Pardot
6.2
Event/webinar marketing
7Sheep
8.0
Pardot
6.6

Social Media Marketing

7Sheep
8.3
Pardot
7.3
Social sharing and campaigns
7Sheep
8.3
Pardot
6.6
Social profile integration
7Sheep
8.3
Pardot
7.9

Reporting & Analytics

7Sheep
6.8
Pardot
5.7
Dashboards
7Sheep
6.4
Pardot
5.6
Standard reports
7Sheep
6.4
Pardot
5.8
Custom reports
7Sheep
7.6
Pardot
5.6

Platform & Infrastructure

7Sheep
7.6
Pardot
6.6
API
7Sheep
8.5
Pardot
6.5
Role-based workflow & approvals
7Sheep
6.8
Pardot
6.9
Customizability
7Sheep
7.8
Pardot
5.9
Integration with Salesforce.com
7Sheep
7.3
Pardot
6.4
Integration with Microsoft Dynamics CRM
7Sheep
Pardot
8.3
Integration with SugarCRM
7Sheep
Pardot
5.4

Pros

  • Their support is fantastic - even helping me think through the logic of my campaigns with their concierge service and offering advice on how to save time. Their new online manual is excellent too. Very clearly written.
  • The flexibility of the 7Sheep form builder allows me not only to automate a lot of outbound marketing but I am also consolidating a lot of my communications activities in one place. This is great when handling a diverse portfolio of campaigns.
  • Being able to integrate our forms within our own website wipes out the need to create standalone landing pages: we save a lot of time and keep an integration and overview with this. Love it. (Our client feedback scores have gone up since we used 7Sheep as well.)
  • UI - Pardot has a great UI which is intuitive and very ease to learn and use.
  • Setting up automation rules and completions action are very easy.
  • I like the Pardot wizards that are used in setting up emails and landing pages. Not a bunch different smart campaigns you need to set up.
  • Excellent customer service, They have open office hours a few times a day where customers can call in and get problems solved at no charge.

Cons

  • Would suggest to create the API token on request rather than have it automatically included in the account.
  • Moving templates we created from MailChimp to create templates in 7Sheep needed some care and attention from our side.
  • The flexibility 7Sheep offers can sometimes lead to us having to make decisions that other tools might make for us!
  • Multi-touch campaign attribution isn't strong
  • Landing page and email customization isn't strong

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
Pardot8.6
Based on 84 answers
We love Pardot (I personally use it every day) and couldn't imagine not using. Pardot has helped our business grow and stay at the forefront of marketing. Without Pardot we would not capture all our website visitors data, have automated emails in place, and would not have the ability to report on all over many campaigns. We love Pardot so much that we actually prepay for a full year at a time (I think you actually get a slight discount by doing that as well).

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Pardot8.5
Based on 17 answers
Easy to use, never any performance issues, great support that is always available

Reliability and Availability

No score
No answers yet
No answers on this topic
Pardot7.5
Based on 8 answers
I have no had any issue with any connectivity/availability issues with the product.

Performance

No score
No answers yet
No answers on this topic
Pardot8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
Pardot6.5
Based on 14 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

In-Person Training

No score
No answers yet
No answers on this topic
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

Online Training

No score
No answers yet
No answers on this topic
Pardot8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

Implementation

No score
No answers yet
No answers on this topic
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.

Alternatives Considered

We can synchronise our systems and also produce form letters.
The only other product we evaluated was HubSpot. We felt that for the cost, Pardot was a better option for us.

Return on Investment

  • Spending less time on sending newsletters.
  • Optimised engagement with partners and the press.
  • Getting a full picture of all our donor and contact information.
  • Needed to train our team on using an additional software.
  • Needed to invest time for the integration of the 3 systems.
  • Pardot has had a positive impact on turning leads into customers. Sales team members now have more information at hand on the behavior and history of the person on the phone which allows them to give a more customized demonstration of our products.
  • Pardot has had a positive impact on the efficiency rate of creating assets for marketing. Using custom written templates, we can create emails and landing pages that vary in design and target various segments.

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

7Sheep More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information