7Sheep vs. PFL Direct Mail Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
7Sheep
Score 8.0 out of 10
Small Businesses (1-50 employees)
7Sheep is a marketing automation tool that concentrates on delivering features for what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.
$0
Above 10 users
PFL Direct Mail Platform
Score 9.3 out of 10
N/A
PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…
$40,000
per year
Pricing
7SheepPFL Direct Mail Platform
Editions & Modules
Entrepreneur
$59
Single User
Small Team
$249
Per month, up to 5 Users
Business
$389
Per month, up to 10 users
Enterprise
Above 10 users
No answers on this topic
Offerings
Pricing Offerings
7SheepPFL Direct Mail Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$10,000
Additional Details
More Pricing Information
Features
7SheepPFL Direct Mail Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
7Sheep
7.3
21 Ratings
6% below category average
PFL Direct Mail Platform
-
Ratings
WYSIWYG email editor8.321 Ratings00 Ratings
Dynamic content6.916 Ratings00 Ratings
Ability to test dynamic content5.914 Ratings00 Ratings
Landing pages6.616 Ratings00 Ratings
A/B testing6.35 Ratings00 Ratings
Mobile optimization7.820 Ratings00 Ratings
Email deliverability reporting8.421 Ratings00 Ratings
List management7.921 Ratings00 Ratings
Triggered drip sequences7.617 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
7Sheep
7.4
21 Ratings
4% below category average
PFL Direct Mail Platform
-
Ratings
Lead nurturing automation8.016 Ratings00 Ratings
Lead scoring and grading6.65 Ratings00 Ratings
Data quality management7.820 Ratings00 Ratings
Automated sales alerts and tasks7.116 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
7Sheep
8.6
10 Ratings
12% above category average
PFL Direct Mail Platform
-
Ratings
Calendaring9.11 Ratings00 Ratings
Event/webinar marketing8.010 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
7Sheep
8.3
2 Ratings
10% above category average
PFL Direct Mail Platform
-
Ratings
Social sharing and campaigns8.32 Ratings00 Ratings
Social profile integration8.32 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
7Sheep
6.8
21 Ratings
10% below category average
PFL Direct Mail Platform
-
Ratings
Dashboards6.420 Ratings00 Ratings
Standard reports6.421 Ratings00 Ratings
Custom reports7.612 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
7Sheep
7.6
20 Ratings
0% above category average
PFL Direct Mail Platform
-
Ratings
API8.510 Ratings00 Ratings
Role-based workflow & approvals6.813 Ratings00 Ratings
Customizability7.818 Ratings00 Ratings
Integration with Salesforce.com7.31 Ratings00 Ratings
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7SheepPFL Direct Mail Platform
Small Businesses
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PFL Direct Mail Platform
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Score 9.3 out of 10
Iterable
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Score 8.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
7SheepPFL Direct Mail Platform
Likelihood to Recommend
8.1
(22 ratings)
9.3
(33 ratings)
Likelihood to Renew
8.2
(3 ratings)
7.3
(1 ratings)
Usability
7.0
(2 ratings)
7.3
(1 ratings)
Support Rating
8.2
(3 ratings)
9.4
(3 ratings)
Product Scalability
-
(0 ratings)
9.9
(3 ratings)
User Testimonials
7SheepPFL Direct Mail Platform
Likelihood to Recommend
7Sheep
I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
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PFL
The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
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Pros
7Sheep
  • When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
  • We also use 7Sheep for reporting on communications activities.
  • 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
  • The drag and drop HTML editor makes things look good without a lot of extra effort.
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PFL
  • Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
  • Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
  • Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
  • Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
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Cons
7Sheep
  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
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PFL
  • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
  • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
  • We would like to see more support from team members in the post-onboarding process.
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Likelihood to Renew
7Sheep
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
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PFL
I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
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Usability
7Sheep
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
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PFL
The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
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Support Rating
7Sheep
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
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PFL
Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
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Alternatives Considered
7Sheep
I've mostly used survey monkey and google forms and doodle for small inexpensive jobs - anything more sophisticated always seemed to cost more than the actual fee I charge. 7sheep does everything they do, but it automates a lot of the processing, for a cost which is affordable and makes me more efficient - as I can use my subscription for different clients.
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PFL
JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
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Scalability
7Sheep
No answers on this topic
PFL
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
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Return on Investment
7Sheep
  • With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
  • I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
  • Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.
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PFL
  • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
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ScreenShots

7Sheep Screenshots

Screenshot of Welcome pageScreenshot of Consolidated Contact/prospect View with TrackingScreenshot of Drag and drop HTML e-mail editorScreenshot of Create field for formScreenshot of Edit field for formScreenshot of E-mail delivery statistics

PFL Direct Mail Platform Screenshots

Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options