What users are saying about

7Sheep

24 Ratings

Spokal

10 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Spokal

10 Ratings
Score 7 out of 101

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Likelihood to Recommend

7Sheep

As long as you know what you need 7Sheep for, then you will be impressed at how much it will do for you. If you only have a small list of contacts and only talk to them once a year, then you'll probably not need it - but if you are involved in any kind of communications/PR within multiple clients or multiple stakeholder groups, it will make your life a lot easier once you've understood how to work it yourself

Spokal

For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Spokal
8.4
WYSIWYG email editor
7Sheep
8.3
Spokal
9.1
Dynamic content
7Sheep
6.9
Spokal
8.2
Ability to test dynamic content
7Sheep
5.9
Spokal
8.2
Landing pages
7Sheep
6.6
Spokal
A/B testing
7Sheep
6.3
Spokal
8.2
Mobile optimization
7Sheep
7.8
Spokal
Email deliverability
7Sheep
8.4
Spokal
List management
7Sheep
7.9
Spokal
Triggered drip sequences
7Sheep
7.6
Spokal

Lead Management

7Sheep
7.4
Spokal
8.2
Lead nurturing
7Sheep
8.0
Spokal
8.2
Lead scoring and grading
7Sheep
6.6
Spokal
Data quality management
7Sheep
7.8
Spokal
8.2
Automated sales alerts and tasks
7Sheep
7.1
Spokal

Campaign Management

7Sheep
8.6
Spokal
9.1
Calendaring
7Sheep
9.1
Spokal
9.1
Event/webinar marketing
7Sheep
8.0
Spokal

Social Media Marketing

7Sheep
8.3
Spokal
7.3
Social sharing and campaigns
7Sheep
8.3
Spokal
7.3
Social profile integration
7Sheep
8.3
Spokal
7.3

Reporting & Analytics

7Sheep
6.8
Spokal
8.6
Dashboards
7Sheep
6.4
Spokal
8.2
Standard reports
7Sheep
6.4
Spokal
9.1
Custom reports
7Sheep
7.6
Spokal

Platform & Infrastructure

7Sheep
7.6
Spokal
API
7Sheep
8.5
Spokal
Role-based workflow & approvals
7Sheep
6.8
Spokal
Customizability
7Sheep
7.8
Spokal
Integration with Salesforce.com
7Sheep
7.3
Spokal

Pros

  • It's extremely reliable - I have never lost any data and rely on the automated features to only contact the right people at the right time.
  • It's usable directly by communications/PR people like me - and does not need IT experts to get involved.
  • It's super easy to just "collect" the information which has been gathered. I love the way I can export my contacts to excel (and other formats) whenever I want.
  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies

Cons

  • The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
  • Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
  • At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.
  • There really isn't anything I'd improve on right now. It's solid and simple, exactly as it should be.

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
Spokal9.3
Based on 6 answers
There isn't anything else out there that I feel I can stand behind.

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Spokal8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.

Support

7Sheep8.2
Based on 3 answers
With both chat and email support I have always had enough ways to get through to them! Their support is good, honest and most importantly supportive. They helped us set up and start using the tool when we got stuck. Moving from Mailchimp where there were some semantic lessons to learn and they took the time to help us get used to 7Sheep
Spokal9.3
Based on 3 answers
When we starting using Spokal some WordPress related publish issues occurred. Spokal support did great in solving these issues and was not just pointing to the WordPress version and a bug. WordPress released a new version fixing that bug a day later. All other support requests were handled with high speed and with full satisfaction.

Alternatives Considered

With all it's strengths engaged, its most valuable asset is that it's just SIMPLE!

Return on Investment

  • Automated lead nurturing is a huge time saver.
  • Using the same contact list for nurturing and the newsletter is reducing our administration.
  • Segmenting our contacts into the different business segments also makes my life easier.
  • Much faster build on our Twitter audience
  • The rest is still too early to say. Just started using the product about 6 weeks ago.

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Spokal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Spokal Editions & Modules
Spokal
Edition
Starter
$491
Essentials
$992
Team
$1693
1. per month (1 user)
2. per month (3 users)
3. per month (5 users)
Additional Pricing Details