7Sheep vs Sprinklr Modern Marketing (formerly Content Marketing)

Likelihood to Recommend

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.

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Martin Dr. Leute

Regional Sales Manager

Wöllner Austria GmbHChemicals, 51-200 employees

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Positive:

Content creation and collaboration with agencies.
Creating an organization hierarchy for review and approval.

It's not the best tool for:

Social listening.
Extraction and splicing of specific reports, esp. over a long period of time.
Customization of data on the fly. It takes a while for it to load data, and requires a technical understanding of how digital data is retrieved.
UI and UX are not intuitive.

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Verified User

Manager in Marketing

Oil & Energy Company, 5001-10,000 employees

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Feature Rating Comparison

7Sheep

7.3

Sprinklr Modern Marketing (formerly Content Marketing)

—

WYSIWYG email editor

8.3

—

Dynamic content

6.9

—

Ability to test dynamic content

5.9

—

Landing pages

6.6

—

A/B testing

6.3

—

Mobile optimization

7.8

—

Email deliverability

8.4

—

List management

7.9

—

Triggered drip sequences

7.6

—

7Sheep

7.4

Sprinklr Modern Marketing (formerly Content Marketing)

—

Lead nurturing

8.0

—

Lead scoring and grading

6.6

—

Data quality management

7.8

—

Automated sales alerts and tasks

7.1

—

7Sheep

8.6

Sprinklr Modern Marketing (formerly Content Marketing)

—

Calendaring

9.1

—

Event/webinar marketing

8.0

—

7Sheep

8.3

Sprinklr Modern Marketing (formerly Content Marketing)

—

Social sharing and campaigns

8.3

—

Social profile integration

8.3

—

7Sheep

6.8

Sprinklr Modern Marketing (formerly Content Marketing)

—

Dashboards

6.4

—

Standard reports

6.4

—

Custom reports

7.6

—

7Sheep

7.6

Sprinklr Modern Marketing (formerly Content Marketing)

—

API

8.5

—

Role-based workflow & approvals

6.8

—

Customizability

7.8

—

Integration with Salesforce.com

7.3

—

7Sheep

—

Sprinklr Modern Marketing (formerly Content Marketing)

7.1

Ideation

—

7.3

Approval workflows

—

6.8

Content collaboration

—

7.9

Content calendar

—

6.4

Network for content licensing/production

—

7.3

7Sheep

—

Sprinklr Modern Marketing (formerly Content Marketing)

5.4

Content hub

—

8.6

Forms / Gated content

—

5.5

Embedded CTAs

—

1.8

Content distribution

—

6.4

Content promotion

—

5.0

Content automation

—

5.0

7Sheep

—

Sprinklr Modern Marketing (formerly Content Marketing)

7.5

Audience profiling and targeting

—

7.5

Closed-loop tracking and reporting

—

7.3

Content performance analytics

—

7.7

Campaign optimization dashboard

—

7.9

Competitive analytics

—

7.3

Pros

When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
We also use 7Sheep for reporting on communications activities.
7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
The drag and drop HTML editor makes things look good without a lot of extra effort.

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Verified User

Project Manager in Other

Government Administration Company, 11-50 employees

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Content production and monitoring.
Report generation and customization of data dashboards for owned content.
Organizational visibility of content.

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Verified User

Manager in Marketing

Oil & Energy Company, 5001-10,000 employees

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Cons

Would suggest to create the API token on request rather than have it automatically included in the account.
Moving templates we created from MailChimp to create templates in 7Sheep needed some care and attention from our side.
The flexibility 7Sheep offers can sometimes lead to us having to make decisions that other tools might make for us!

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Andrea Galizia

CEO

KEYNTOInformation Technology and Services, 1-10 employees

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Slow UI/UX. Tends to hang and takes a while to load.
Social listening capabilities are extremely lacking.
Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.

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Verified User

Manager in Marketing

Oil & Energy Company, 5001-10,000 employees

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Likelihood to Renew

7Sheep 8.2

Based on 3 answers

The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.

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Clemens Degendorfer

General Manager

Brainformance IT-Services GmbHInformation Technology and Services, 1-10 employees

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No score

No answers yet

No answers on this topic

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Usability

7Sheep 7.0

Based on 2 answers

It is easy to use and if I do have a problem or question I receive an answer almost immediately.

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Verified User

Administrative Assistant in Other

Architecture & Planning Company, 11-50 employees

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No score

No answers yet

No answers on this topic

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Support

7Sheep 8.2

Based on 3 answers

I seem to always talk to the same person and they've been very helpful and given support where needed.

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Verified User

Administrative Assistant in Other

Architecture & Planning Company, 11-50 employees

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Sprinklr Modern Marketing (formerly Content Marketing) 5.7

Based on 4 answers

We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 10,001+ employees

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Alternatives Considered

It offers the email marketing solution we need with addition!

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Andrea Galizia

CEO

KEYNTOInformation Technology and Services, 1-10 employees

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We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on certain topics that are highly prioritized within the firm.

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 10,001+ employees

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Return on Investment

Definitely increased efficiency! In terms of event organisation and contacts management, I'd say around 70% time is saved in the medium/long run (after getting to grips with the system - but definitely worth the initial time investment).
Better service and engagement rate - some of the things which I had to remember to do (like respond to emails or send follow up information) can be taken care of automatically. Often a simple acknowledgement will go a long way...

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Verified User

Consultant in Professional Services

Public Policy Company, 1001-5000 employees

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Overall it has been positive, although I'm not sure specific numbers in this regard.

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Verified User

Manager in Marketing

Oil & Energy Company, 5001-10,000 employees

View all 4 answers on this topic

Entrepreneur	$59¹
Small Team	$249²
Business	$389³
Enterprise	⁴

Likelihood to Recommend

7Sheep

Sprinklr Modern Marketing (formerly Content Marketing)

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

7Sheep

Sprinklr Modern Marketing (formerly Content Marketing)

Cons

7Sheep

Sprinklr Modern Marketing (formerly Content Marketing)

Likelihood to Renew

7Sheep

Sprinklr Modern Marketing (formerly Content Marketing)

Usability

7Sheep

Sprinklr Modern Marketing (formerly Content Marketing)

Support

7Sheep

Sprinklr Modern Marketing (formerly Content Marketing)

Alternatives Considered

7Sheep

Sprinklr Modern Marketing (formerly Content Marketing)

Return on Investment

7Sheep

Sprinklr Modern Marketing (formerly Content Marketing)

Screenshots

7Sheep

Sprinklr Modern Marketing (formerly Content Marketing)

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

7Sheep Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version