7Sheep vs Sprinklr Modern Marketing (formerly Content Marketing)

• When preparing an event, 7Sheep takes care of pretty much everything you need to select, inform, and register participants, as well as prepare materials for the events, such as name badges and signature lists.
• We also use 7Sheep for reporting on communications activities.
• 7Sheep allows you to build simple or complex forms and questionnaires which we use both for events and independent surveys.
• The drag and drop HTML editor makes things look good without a lot of extra effort.

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• Allows you to share and suggest pieces of content to other entities within the organization.
• Has great reporting with lots of filters to drill down to the information you need.
• It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.

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• I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
• I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
• Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.

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• Slow UI/UX. Tends to hang and takes a while to load.
• Social listening capabilities are extremely lacking.
• Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.

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• With the translation support we have translated forms into Spanish for our producers and this has been a really positive benefit for them as a partner.
• I am able to monitor interest in different products very easily and so re-target particular varieties to specific regions.
• Text message campaigns mean that we can directly engage: especially for physical meetings, tasting reminders and so forth.

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• Our share of voice was able to increase on certain topics
• We were able to build a more effective strategy around content
• Gaining more followers

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