A2Z Events by Personify vs. Swift Digital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
A2Z Events by Personify
Score 5.0 out of 10
N/A
A2Z Events is an enterprise-level event management solution with a full suite of tools required to manage and market expositions and conferences, including built-in integration with in-house accounting, AMS, CRM and CAD systems. According to the vendor, their clients realize improved productivity in back office processes and increased connectivity with membership, CRM and financial databases. Features include online floor plans, event websites, speaker management, matchmaking tools, and…N/A
Swift Digital
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Swift Digital is a sophisticated enterprise automation marketing suite. The solution is designed to handle all of the user's marketing automation, email campaigns and event management efforts. With it, users can create stunning emails, newsletters and campaigns using its drag-and-drop email builder. Users can also automate campaigns and user journeys with insights and statistics to see how campaigns are performing, or run an event, plan, promote & manage everything from invites, payments, check…
$2,988
per year
Pricing
A2Z Events by PersonifySwift Digital
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
A2Z Events by PersonifySwift Digital
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe offer different pricing solutions based on individual enterprise needs. You can read more information on our website about our product, or contact us to see which product module is right for you.
More Pricing Information
Community Pulse
A2Z Events by PersonifySwift Digital
Top Pros
Top Cons

No answers on this topic

Features
A2Z Events by PersonifySwift Digital
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
A2Z Events by Personify
-
Ratings
Swift Digital
8.8
1 Ratings
15% above category average
WYSIWYG email editor00 Ratings8.21 Ratings
Landing pages00 Ratings9.11 Ratings
A/B testing00 Ratings9.11 Ratings
Mobile optimization00 Ratings8.21 Ratings
Email deliverability reporting00 Ratings9.11 Ratings
List management00 Ratings9.11 Ratings
Triggered drip sequences00 Ratings9.11 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
A2Z Events by Personify
-
Ratings
Swift Digital
8.8
1 Ratings
19% above category average
Lead nurturing00 Ratings9.11 Ratings
Lead scoring and grading00 Ratings9.11 Ratings
Data quality management00 Ratings8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
A2Z Events by Personify
-
Ratings
Swift Digital
7.3
1 Ratings
2% above category average
Dashboards00 Ratings7.31 Ratings
Standard reports00 Ratings7.31 Ratings
Custom reports00 Ratings7.31 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
A2Z Events by Personify
-
Ratings
Swift Digital
7.3
1 Ratings
3% above category average
API00 Ratings7.31 Ratings
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User Ratings
A2Z Events by PersonifySwift Digital
Likelihood to Recommend
9.5
(2 ratings)
9.1
(1 ratings)
User Testimonials
A2Z Events by PersonifySwift Digital
Likelihood to Recommend
Personify Corp
Well suited for sessions and events information with the exception of large white space areas when viewed. Depending on how your organization is set up the only "less appropriate" area for us would be the actual accounting side, but that is because our accounting department prefers to maintain invoices, etc out of their own system. However, the invoices provided by A2Z does aid them when the are reconciling to their own system
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Swift Digital
it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.
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Pros
Personify Corp
  • Very easy for the exhibitors and the attendees to navigate the floor.
  • It looks very crisp and is easy to print.
  • The online exhibitor search field is awesome - so easy for our attendees to map out who they want to visit.
  • The support team is very responsive and the training opportunities are flexible.
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Swift Digital
  • drag-and-drop campaign builder
  • email templates
  • lead scoring
  • Analytics
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Cons
Personify Corp
  • Coming from software where I had a huge amount of access to the "backend", it would be nice to be able to manipulate areas of the Exhibit Floorplan a little easier with regard to items like tables, chairs, stages, etc. Maybe add some icons that could be pasted into the floorplan for faster success?
  • The agenda within A2Z does not give you the ability to host on your own conference site.
  • The agenda view is sometimes perceived as being too long, there's a lot of extra "white space".
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Swift Digital
  • More email flexibility would be good.
  • Simplify the modules-there is a lot, and it can be overwhelming.
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Alternatives Considered
Personify Corp
A2Z is so much better than ExpoCad. It is easy for the exhibit sales team to use and it is easy for the attendees and vendors to use. Pulling the program book is a cinch now. I don't understand how people still use ExpoCad?!
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Swift Digital
We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia
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Return on Investment
Personify Corp
  • Positive - it provides one place from which primary players in the conference could pull information. A2Z maintains consistency and lowers the discrepancy issue when everyone tries to keep their own little database.
  • Positive - Time Saver.
  • No negative that I can recall.
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Swift Digital
  • Better lead quality
  • Has allowed us to close clients quicker.
  • Higher ROI
  • Access to much more targeted customer data
  • Getting used to the software took more time thn anticipated
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ScreenShots

A2Z Events by Personify Screenshots

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Swift Digital Screenshots

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