A2Z Events by Personify vs. Swift Digital

Well suited for sessions and events information with the exception of large white space areas when viewed. Depending on how your organization is set up the only "less appropriate" area for us would be the actual accounting side, but that is because our accounting department prefers to maintain invoices, etc out of their own system. However, the invoices provided by A2Z does aid them when the are reconciling to their own system

Incentivized

it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.

• Very easy for the exhibitors and the attendees to navigate the floor.
• It looks very crisp and is easy to print.
• The online exhibitor search field is awesome - so easy for our attendees to map out who they want to visit.
• The support team is very responsive and the training opportunities are flexible.

Incentivized

• drag-and-drop campaign builder
• email templates
• lead scoring
• Analytics

• Coming from software where I had a huge amount of access to the "backend", it would be nice to be able to manipulate areas of the Exhibit Floorplan a little easier with regard to items like tables, chairs, stages, etc. Maybe add some icons that could be pasted into the floorplan for faster success?
• The agenda within A2Z does not give you the ability to host on your own conference site.
• The agenda view is sometimes perceived as being too long, there's a lot of extra "white space".

Incentivized

• More email flexibility would be good.
• Simplify the modules-there is a lot, and it can be overwhelming.

A2Z is so much better than ExpoCad. It is easy for the exhibit sales team to use and it is easy for the attendees and vendors to use. Pulling the program book is a cinch now. I don't understand how people still use ExpoCad?!

Incentivized

We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia

• Positive - it provides one place from which primary players in the conference could pull information. A2Z maintains consistency and lowers the discrepancy issue when everyone tries to keep their own little database.
• Positive - Time Saver.
• No negative that I can recall.

Incentivized

• Better lead quality
• Has allowed us to close clients quicker.
• Higher ROI
• Access to much more targeted customer data
• Getting used to the software took more time thn anticipated