AB Tasty vs. Adobe Experience Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Adobe Experience Manager
Score 8.0 out of 10
N/A
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A
Pricing
AB TastyAdobe Experience Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyAdobe Experience Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AB TastyAdobe Experience Manager
Top Pros
Top Cons
Features
AB TastyAdobe Experience Manager
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.3
22 Ratings
0% above category average
Adobe Experience Manager
-
Ratings
a/b experiment testing8.522 Ratings00 Ratings
Split URL testing8.015 Ratings00 Ratings
Multivariate testing8.519 Ratings00 Ratings
Multi-page/funnel testing9.016 Ratings00 Ratings
Mobile app testing5.05 Ratings00 Ratings
Test significance9.02 Ratings00 Ratings
Visual / WYSIWYG editor10.018 Ratings00 Ratings
Advanced code editor9.08 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode6.69 Ratings00 Ratings
Test duration calculator10.02 Ratings00 Ratings
Experiment scheduler9.56 Ratings00 Ratings
Client-side tests9.59 Ratings00 Ratings
Server-side tests7.01 Ratings00 Ratings
Mutually exclusive tests9.54 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.1
21 Ratings
5% above category average
Adobe Experience Manager
-
Ratings
Standard visitor segmentation9.520 Ratings00 Ratings
Behavioral visitor segmentation8.518 Ratings00 Ratings
Traffic allocation control9.421 Ratings00 Ratings
Website personalization9.019 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.4
22 Ratings
1% below category average
Adobe Experience Manager
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking8.521 Ratings00 Ratings
Goal tracking9.021 Ratings00 Ratings
Test reporting8.922 Ratings00 Ratings
Results segmentation7.919 Ratings00 Ratings
Experiments results dashboard9.59 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
AB Tasty
-
Ratings
Adobe Experience Manager
8.4
38 Ratings
2% above category average
Role-based user permissions00 Ratings8.438 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AB Tasty
-
Ratings
Adobe Experience Manager
8.0
33 Ratings
4% below category average
API00 Ratings7.829 Ratings
Internationalization / multi-language00 Ratings8.129 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
AB Tasty
-
Ratings
Adobe Experience Manager
7.5
38 Ratings
2% below category average
WYSIWYG editor00 Ratings7.433 Ratings
Code quality / cleanliness00 Ratings6.734 Ratings
Admin section00 Ratings7.034 Ratings
Page templates00 Ratings7.637 Ratings
Library of website themes00 Ratings7.326 Ratings
Mobile optimization / responsive design00 Ratings7.835 Ratings
Publishing workflow00 Ratings8.135 Ratings
Form generator00 Ratings7.629 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
AB Tasty
-
Ratings
Adobe Experience Manager
7.3
37 Ratings
1% above category average
Content taxonomy00 Ratings7.731 Ratings
SEO support00 Ratings7.133 Ratings
Bulk management00 Ratings7.236 Ratings
Availability / breadth of extensions00 Ratings7.534 Ratings
Community / comment management00 Ratings7.130 Ratings
Best Alternatives
AB TastyAdobe Experience Manager
Small Businesses
Convert Experiences
Convert Experiences
Score 9.7 out of 10
Yext
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Score 8.9 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
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Score 9.0 out of 10
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User Ratings
AB TastyAdobe Experience Manager
Likelihood to Recommend
9.0
(53 ratings)
8.5
(85 ratings)
Likelihood to Renew
7.7
(8 ratings)
8.3
(6 ratings)
Usability
9.0
(1 ratings)
8.1
(50 ratings)
Availability
-
(0 ratings)
8.6
(5 ratings)
Performance
-
(0 ratings)
8.0
(5 ratings)
Support Rating
7.3
(2 ratings)
7.2
(11 ratings)
Implementation Rating
-
(0 ratings)
8.7
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(2 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
AB TastyAdobe Experience Manager
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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Adobe
Adobe Experience Manager allows web content managers to share the work of site maintenance while being able to set access/publishing. Editors don’t need to have advanced HTML experience to make edits or even build new pages. Having workflows to allow authors/editors to request publish gives content managers the ability to review content before it is made public. Being able to set on and off times for pages helps control when content is released and retired. AEM is not ideal for highly specialized and customized designs with lots of interaction/automation
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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Adobe
  • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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Adobe
  • It's still, at the end of the day, a very traditional platform in by that we mean it's a bulk air platform. There are too many components, which means a lot more operating costs in terms of manageability and things like that. We have tried to streamline that as much as we can, but the multiple components still exist. If anything, Adobe could kind of think about that a little bit to maybe decouple some of those and make them a more slimmer platform. I think that would help. I think that a lot of customers are still in the traditional environment and as we ourselves are looking to move to the cloud, I think some of that will get taken care of, but I think that's one area where it would help if Adobe can put some thoughts into that.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Adobe
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
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Usability
AB Tasty
I think it is relatively self explanatory to use, if there are any difficulties then there are help icons on there to tell you
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Adobe
Adobe launched the Touch UI experience a few years back, I think it's been four to five years now. I didn't see much improvements in terms of usability. So there's definitely there's room for improvement there, especially around our authoring team. They really struggle when it comes to finding things in them or navigating easily to pages. It's always a struggle for them. I think the overall authoring user experience, the way authoring UI, the way it is set up, can be optimized. I think in its current state, I don't think it's that well set up. It can definitely be redesigned for sure.
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Reliability and Availability
AB Tasty
No answers on this topic
Adobe
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
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Performance
AB Tasty
No answers on this topic
Adobe
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
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Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Adobe
Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
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Implementation Rating
AB Tasty
No answers on this topic
Adobe
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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Adobe
At Canadian Tire Financial, in the time I've been there, we've always used AEM, but in past places I've used WordPress, I've used Squarespace. Things that are more general user-friendly where you're like building your own blog or you're creating a small business website where it's basically just text, you're not intaking information or something like that. I think the customization options in AEM are huge. My experiences with WordPress were pretty straightforward. Again, it was like, I don't know, like college newspaper website or something like that where you're just like putting content up for people to look at. You're not necessarily taking in any other information. Maybe you might allow people to log in or something and save articles or something pretty straightforward, but then even then I remember that stuff taking me forever to do, to figure out and scroll through tons and tons and tons of documentation. It's just not fun. No one enjoys doing that and then even then you might not have the answer available to you. And that's so frustrating. Hey, it's super user-friendly, figuring out the content editor is pretty straightforward. You're not clicking around and being, "what the heck am I looking at?" Or you're not looking at a bazillion menus to be like, "maybe the thing I want is in here." I can't stand that. I want to be able to look at a page, see what I'm going to be getting in production, and then publish it. I don't want to look around in menus to figure out how to add something to a page.
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Contract Terms and Pricing Model
AB Tasty
No answers on this topic
Adobe
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
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Professional Services
AB Tasty
No answers on this topic
Adobe
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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Adobe
  • Well I can't speak monetarily but I can say it's allowed us to get some sites out and messages out very quickly. We've been able to stand up some sites incredibly under very tight timeframes. Messaging, especially during the pandemic, we were able to not only get information out about COVID, we were able to get messages out to the general population about information about their insurance, about issues that were happening, how to find test sites, how to find test kits, how to find information about your insurance, how to get information about storms or anything happening. So we found it was able to get up messaging very quickly and turnaround sites pretty fast. Once we got rolling on it, we were able to do it and we found that it was just able to get that messaging and sites out very fast.
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ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments