What users are saying about
73 Ratings
34 Ratings
73 Ratings
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Score 7.7 out of 100
34 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Exponea

Some scenarios where Exponea is well suited are understanding customer actions & decisions on front-end events. Aggregating data and creating segments for scenarios or campaigns. Automating and transforming data. Keeping everything critical in a single source of truth. Exponea's campaign and scenario builder is unmatched. Building out emails and laying out segmented scenario flows is powerful way we engage our audience.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Exponea
a/b experiment testing
AB Tasty
8.3
Exponea
Split URL testing
AB Tasty
8.1
Exponea
Multivariate testing
AB Tasty
8.0
Exponea
Multi-page/funnel testing
AB Tasty
7.4
Exponea
Mobile app testing
AB Tasty
7.4
Exponea
Visual / WYSIWYG editor
AB Tasty
7.6
Exponea
Advanced code editor
AB Tasty
8.2
Exponea
Page surveys
AB Tasty
7.3
Exponea
Preview mode
AB Tasty
8.0
Exponea
Experiment scheduler
AB Tasty
8.2
Exponea
Client-side tests
AB Tasty
8.9
Exponea
Mutually exclusive tests
AB Tasty
8.2
Exponea

Audience Segmentation & Targeting

AB Tasty
8.4
Exponea
Standard visitor segmentation
AB Tasty
8.2
Exponea
Behavioral visitor segmentation
AB Tasty
8.3
Exponea
Traffic allocation control
AB Tasty
8.6
Exponea
Website personalization
AB Tasty
8.3
Exponea

Results and Analysis

AB Tasty
7.4
Exponea
Heatmap tool
AB Tasty
5.9
Exponea
Click analytics
AB Tasty
7.7
Exponea
Scroll maps
AB Tasty
7.4
Exponea
Conversion tracking
AB Tasty
7.8
Exponea
Goal tracking
AB Tasty
7.6
Exponea
Test reporting
AB Tasty
7.9
Exponea
Results segmentation
AB Tasty
7.2
Exponea
Experiments results dashboard
AB Tasty
7.7
Exponea

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Exponea

  • The most valuable benefit is the amount of independence that Exponea has created for marketing teams, not having to rely on IT to deploy.
  • We can create and activate all marketing activities, such as banners or emails, test and evaluate their success.
  • Ability to monitor performance of real-time data and swiftly react with banner variants, change CTA texts or other retention and reactivation methods.
  • It’s simple to use and requires only a graphic designer and marketer to have a wide impact.
  • With extensive analytics, we have the ability to A/B test results, reach, and other performance metrics of each individual activity in real-time.
Lukáš Világi | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Exponea

  • Exponea is not good for surveys. You don't get automatic dashboards as in the case of Typeform or Survey Monkey.
  • Working with aggregates and running aggregates can be complex and confusing.
  • Web layers are complex. Designing is an easy part but deployment on the website requires knowledge of JS.
Megha Sahu | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Exponea

Exponea 9.1
Based on 1 answer
Exponea is the hub of the 21st-century marketing department, allowing you to scale your campaigns, reach prospects more effectively, qualify and nurture leads, and demonstrate ROI and deepen relationships with customers at every touchpoint.
Megha Sahu | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Exponea

Exponea 8.3
Based on 6 answers
It's very easy to use. The split on projects and actions in menu is intuitive and no one should have a problem to find what he wants. The reports graphics could be more appealing but they are easy to read. I also like the yellow colours as when you have so many tabs and windows open it stands out of the crowd.
Anonymous | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.4
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Exponea

Exponea 8.8
Based on 6 answers
i love their support as they are very friendly and very helpful in either product discovery or bug fixing or finding the workaround or anything else. Of course it is way better to get dedicated tech consulting especially at the early stages when you integrate the platform as it may be tricky in terms of integrating SDK Exponea for web tracking and iOS. However, even first-line support can cover up like 80% of the issues. Their documentation is precise and easy to read, albeit sometimes it could be way better off if it contained more examples.
Artur Sagandykov | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Exponea

Exponea provides one solution for web and app analytics and allows to execute immediate campaings based on insights you reveal. No other tools has this out of the box integration of analytics and campaings.
Juraj Frank | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Exponea

  • With the right smart tool we have been able to grow our business.
  • Exponea helps us boost conversion and increase sales.
  • The tool is customer-centric, as are we, therefore happy customers mean more customers and more revenue.
  • We are bringing relevant content to our customer groups.
  • Our company has found great financial benefits by adding information about recently viewed products.
Kamil Aujesky | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

Exponea

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Exponea Editions & Modules

Edition
CDPCDP+AI1
CampaignsCDP+AI+MA2
CDXPCDP+AI+MA+CRO3
  1. Single Customer View, Real-Time Analytics, Advanced Segmentation, Predictive Insights, Retargeting Audiences, Integrations
  2. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Behavioral Triggering, Advanced Personalization, Predictive Campaigns
  3. Single Customer View, Real-Time Analytics, Omni-Channel Execution, Web Optimization, Multivariate Testing, Artificial Intelligence
Additional Pricing Details
Exponea pricing is quote-based.

Rating Summary

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