What users are saying about

AB Tasty

Top Rated
44 Ratings

Campaigner

13 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Campaigner

13 Ratings
Score 6.3 out of 101

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Likelihood to Recommend

AB Tasty

AB Tasty is a comprehensive testing tool that will cater to both marketers as well as technical teams. If you are looking for a reliable A/B testing platform to conduct hypothesis testing or serve personalised content, I would highly recommend it.
Craig Lawrence profile photo

Campaigner

We look for 2 things in an email campaign software: how detailed the reporting system is and ease of use. Both of these features are supported here. When I mention the reporting system, we need to be able to see who clicked on which links as well being able to pull their phone number or email so that we can then follow up with them. In all honesty I cannot see a situation where Campaigner would be less appropriate to use if you are looking for an email marketing software.
Zaheer Bulsara profile photo

Feature Rating Comparison

Email & Online Marketing

AB Tasty
Campaigner
6.4
WYSIWYG email editor
AB Tasty
Campaigner
9.0
Dynamic content
AB Tasty
Campaigner
5.0
Ability to test dynamic content
AB Tasty
Campaigner
4.0
Landing pages
AB Tasty
Campaigner
6.0
A/B testing
AB Tasty
Campaigner
7.0
Mobile optimization
AB Tasty
Campaigner
3.0
Email deliverability
AB Tasty
Campaigner
8.0
List management
AB Tasty
Campaigner
8.0
Triggered drip sequences
AB Tasty
Campaigner
8.0

Reporting & Analytics

AB Tasty
Campaigner
4.0
Dashboards
AB Tasty
Campaigner
5.0
Standard reports
AB Tasty
Campaigner
5.0
Custom reports
AB Tasty
Campaigner
2.0

Pros

  • Simple one-tag implementation allows you to get up and running in minimal time.
  • In-page visual editor allows changes to be made to the site without technical expertise.
  • Dedicated account and technical support with impressive turnaround times.
  • Strong segmentation and personalisation options.
  • Huge range of integrations.
Craig Lawrence profile photo
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Zaheer Bulsara profile photo

Cons

  • Need their support or a developer on your team if you want to do some complicated tests
Melanie Pitkanitsos profile photo
  • They one thing I would adapt is an easier use of columns. Sometimes you would like to have a column only go halfway down the page as oppose to the whole page but that can be worked around. There really isn't much I would change.
Zaheer Bulsara profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
Will depend on how is it well used by internal teams
No photo available
Campaigner9.0
Based on 1 answer
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Zaheer Bulsara profile photo

Usability

No score
No answers yet
No answers on this topic
Campaigner10.0
Based on 1 answer
Why? Because it's so so simple. Teaching the rest of the staff to use it was a breeze and now everyone can create their own marketing campaigns. Not only that, nut they can also pull the clicks and opens on their own, lightening my workload for the better. It's awesome in every way.
Zaheer Bulsara profile photo

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

About Google Analytics, Google Tag Manager and Hotjar, they are not the same product but we use them in our CRO strategy and we continue using them to complete AB Tasty capacities. Optimizely is a direct competitor and we worked with it for two years, it is a good tool too, but prefer AB Tasty's user enviroment and proactive support.
Javier Gómez de la Mata profile photo
We were using a different client before and the ease of use was just not there. You needed to know a lot of HTML and little tricks to manipulate the system. You don't need all that for Campaigner. The drag and drop function is amazing. It is also easier to pull reports than what we were previously doing. The combination of these two things is great.
Zaheer Bulsara profile photo

Return on Investment

  • I don't know, I'm the developer. But if it was negative, I guess we wouldn't buy the solution for one more year.
Julien Millot profile photo
  • Increased employee efficiency for sure. This goes back to the ease of use. I was able to teach a large portion of my staff how to use campaigner in less than an hour and they were then able to create (or at the very least, create a template that would need some slight adjustments from the digital team) effective campaigns and thus reduce the workload that comes to the digital team freeing us for other projects.
Zaheer Bulsara profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Campaigner

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details