AB Tasty vs Certona Personalization Software

Likelihood to Recommend

AB tasty is well suited for everybody, not only-e-commerce websites but also content websites, as the tool affords you flexibility.

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Panthéa Nasseri

Chef de projet e-service

Sisley ParisCosmetics, 1001-5000 employees

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Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.

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Verified User

Director in Marketing

Retail Company, 1001-5000 employees

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Feature Rating Comparison

AB Tasty

8.1

Certona Personalization Software

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a/b experiment testing

8.2

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Split URL testing

8.2

—

Multivariate testing

7.3

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Multi-page/funnel testing

8.2

—

Visual / WYSIWYG editor

8.6

—

AB Tasty

8.9

Certona Personalization Software

—

Standard visitor segmentation

9.1

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Behavioral visitor segmentation

9.1

—

Traffic allocation control

9.1

—

Website personalization

8.2

—

AB Tasty

6.6

Certona Personalization Software

—

Click analytics

6.4

—

Conversion tracking

7.7

—

Goal tracking

7.7

—

Test reporting

6.8

—

Results segmentation

4.5

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Pros

Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.

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Panthéa Nasseri

Chef de projet e-service

Sisley ParisCosmetics, 1001-5000 employees

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Extensive testing opportunities with specifically dedicated resources on Certona's side
Account management is very committed to finding areas of opportunity and improvements
The strength of the algorithm used to drive personalization
Ability to create in-depth product reporting

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Verified User

Director in Marketing

Retail Company, 1001-5000 employees

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Cons

A debugger console is missing, because it is sometimes hard to understand why your personalization is not displaying.

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Panthéa Nasseri

Chef de projet e-service

Sisley ParisCosmetics, 1001-5000 employees

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User portal can be slow, especially with larger reports
While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time

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Verified User

Director in Marketing

Retail Company, 1001-5000 employees

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Likelihood to Renew

AB Tasty 7.7

Based on 8 answers

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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No score

No answers yet

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Support

AB Tasty 8.2

Based on 1 answer

People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.

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Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

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No score

No answers yet

No answers on this topic

Ask the community to sound off

Alternatives Considered

We selected AB Tasty after using Google Analytics because setting up tests on Google's free test was not as easy and the results were not very precise. We had illogical results due to the way tests were set up on the tool so we chose a more reliable tool with flexibility for the marketing team. Our website technical architecture can sometimes be complex and AB Tasty was the only tool with a french support team that allowed us to set up the tests we needed

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.

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Verified User

Director in Marketing

Retail Company, 1001-5000 employees

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Return on Investment

Using AB Tasty made the marketing team a lot more efficient as we don't need the IT team that much to launch tests and follow the results.
AB Tasty reportings gave us the useful information to analyse the results of our tests and to keep improving our forms and landing pages.
The results are much more reliable on AB Tasty than on free tools we'd been using before.

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
Strong return on visual search product, which gives customers more views of the product during the search process

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Verified User

Director in Marketing

Retail Company, 1001-5000 employees

View all 1 answers on this topic

Likelihood to Recommend

AB Tasty

Certona Personalization Software

Feature Rating Comparison

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Visual / WYSIWYG editor

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Click analytics

Conversion tracking

Goal tracking

Test reporting

Results segmentation

Pros

AB Tasty

Certona Personalization Software

Cons

AB Tasty

Certona Personalization Software

Likelihood to Renew

AB Tasty

Certona Personalization Software

Support

AB Tasty

Certona Personalization Software

Alternatives Considered

AB Tasty

Certona Personalization Software

Return on Investment

AB Tasty

Certona Personalization Software

Screenshots

AB Tasty

Certona Personalization Software

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

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