What users are saying about
Top Rated
73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 73 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 4.8 out of 100
Based on 4 reviews and ratings
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
UX Designer
SCM Suomi OyInternet, 51-200 employees
Certona Personalization Software
Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.

Verified User
Director in Marketing
Retail Company, 1001-5000 employeesFeature Rating Comparison
Testing and Experimentation
AB Tasty
7.9
Certona Personalization Software
—
a/b experiment testing
AB Tasty
8.3
Certona Personalization Software
—
Split URL testing
AB Tasty
8.0
Certona Personalization Software
—
Multivariate testing
AB Tasty
8.0
Certona Personalization Software
—
Multi-page/funnel testing
AB Tasty
7.3
Certona Personalization Software
—
Mobile app testing
AB Tasty
7.3
Certona Personalization Software
—
Visual / WYSIWYG editor
AB Tasty
7.6
Certona Personalization Software
—
Advanced code editor
AB Tasty
8.2
Certona Personalization Software
—
Page surveys
AB Tasty
7.3
Certona Personalization Software
—
Preview mode
AB Tasty
8.0
Certona Personalization Software
—
Experiment scheduler
AB Tasty
8.2
Certona Personalization Software
—
Client-side tests
AB Tasty
8.9
Certona Personalization Software
—
Mutually exclusive tests
AB Tasty
8.2
Certona Personalization Software
—
Audience Segmentation & Targeting
AB Tasty
8.4
Certona Personalization Software
—
Standard visitor segmentation
AB Tasty
8.2
Certona Personalization Software
—
Behavioral visitor segmentation
AB Tasty
8.3
Certona Personalization Software
—
Traffic allocation control
AB Tasty
8.6
Certona Personalization Software
—
Website personalization
AB Tasty
8.3
Certona Personalization Software
—
Results and Analysis
AB Tasty
7.4
Certona Personalization Software
—
Heatmap tool
AB Tasty
5.8
Certona Personalization Software
—
Click analytics
AB Tasty
7.6
Certona Personalization Software
—
Scroll maps
AB Tasty
7.3
Certona Personalization Software
—
Conversion tracking
AB Tasty
7.8
Certona Personalization Software
—
Goal tracking
AB Tasty
7.6
Certona Personalization Software
—
Test reporting
AB Tasty
7.9
Certona Personalization Software
—
Results segmentation
AB Tasty
7.2
Certona Personalization Software
—
Experiments results dashboard
AB Tasty
7.7
Certona Personalization Software
—
Pros
AB Tasty
- Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
- Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
CRO Specialist
Evolve Vacation RentalHospitality, 201-500 employees
Certona Personalization Software
- Extensive testing opportunities with specifically dedicated resources on Certona's side
- Account management is very committed to finding areas of opportunity and improvements
- The strength of the algorithm used to drive personalization
- Ability to create in-depth product reporting

Verified User
Director in Marketing
Retail Company, 1001-5000 employeesCons
AB Tasty
- Sometimes the platform is a little glitchy and requires a refresh.
- Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
- Email notification for when an experiment reaches a certain confidence level.

Verified User
Manager in Other
Luxury Goods & Jewelry Company, 51-200 employeesCertona Personalization Software
- User portal can be slow, especially with larger reports
- While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time

Verified User
Director in Marketing
Retail Company, 1001-5000 employeesLikelihood to Renew
AB Tasty
AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

Verified User
Project Manager in Marketing
Internet Company, 11-50 employeesCertona Personalization Software
No score
No answers yet
No answers on this topic
Support Rating
AB Tasty
AB Tasty 7.5
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Digital Optimisation Specialist
Pets at HomeRetail, 10,001+ employees
Certona Personalization Software
No score
No answers yet
No answers on this topic
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Senior Director of Web & E-Commerce
AvidComputer Software, 1001-5000 employees
Certona Personalization Software
Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.

Verified User
Director in Marketing
Retail Company, 1001-5000 employeesReturn on Investment
AB Tasty
- Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
- We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
- The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
- Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Chef de Produit Web Junior
EurosportMedia Production, 501-1000 employees
Certona Personalization Software
- Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
- Strong return on visual search product, which gives customers more views of the product during the search process

Verified User
Director in Marketing
Retail Company, 1001-5000 employeesScreenshots
AB Tasty
See All (5) AB Tasty ScreenshotsCertona Personalization Software
—Pricing Details
AB Tasty
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Certona Personalization Software
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No