AB Tasty vs Certona Personalization Software

• Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
• Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.

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• Extensive testing opportunities with specifically dedicated resources on Certona's side
• Account management is very committed to finding areas of opportunity and improvements
• The strength of the algorithm used to drive personalization
• Ability to create in-depth product reporting

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• Sometimes the platform is a little glitchy and requires a refresh.
• Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
• Email notification for when an experiment reaches a certain confidence level.

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• User portal can be slow, especially with larger reports
• While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time

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• Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
• We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
• The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
• Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.

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• Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
• Strong return on visual search product, which gives customers more views of the product during the search process

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