What users are saying about
47 Ratings
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Score 8.3 out of 101
3 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

AB Tasty

AB tasty is well suited for everybody, not only-e-commerce websites but also content websites, as the tool affords you flexibility.
Panthéa Nasseri profile photo

Certona Personalization Software

Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
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Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.1
Certona Personalization Software
a/b experiment testing
AB Tasty
8.2
Certona Personalization Software
Split URL testing
AB Tasty
8.2
Certona Personalization Software
Multivariate testing
AB Tasty
7.3
Certona Personalization Software
Multi-page/funnel testing
AB Tasty
8.2
Certona Personalization Software
Visual / WYSIWYG editor
AB Tasty
8.6
Certona Personalization Software

Audience Segmentation & Targeting

AB Tasty
8.9
Certona Personalization Software
Standard visitor segmentation
AB Tasty
9.1
Certona Personalization Software
Behavioral visitor segmentation
AB Tasty
9.1
Certona Personalization Software
Traffic allocation control
AB Tasty
9.1
Certona Personalization Software
Website personalization
AB Tasty
8.2
Certona Personalization Software

Results and Analysis

AB Tasty
6.6
Certona Personalization Software
Click analytics
AB Tasty
6.4
Certona Personalization Software
Conversion tracking
AB Tasty
7.7
Certona Personalization Software
Goal tracking
AB Tasty
7.7
Certona Personalization Software
Test reporting
AB Tasty
6.8
Certona Personalization Software
Results segmentation
AB Tasty
4.5
Certona Personalization Software

Pros

AB Tasty

  • Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
  • We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
  • We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.
Panthéa Nasseri profile photo

Certona Personalization Software

  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
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Cons

AB Tasty

  • A debugger console is missing, because it is sometimes hard to understand why your personalization is not displaying.
Panthéa Nasseri profile photo

Certona Personalization Software

  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
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Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

Certona Personalization Software

No score
No answers yet
No answers on this topic

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Certona Personalization Software

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty after using Google Analytics because setting up tests on Google's free test was not as easy and the results were not very precise. We had illogical results due to the way tests were set up on the tool so we chose a more reliable tool with flexibility for the marketing team. Our website technical architecture can sometimes be complex and AB Tasty was the only tool with a french support team that allowed us to set up the tests we needed
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Certona Personalization Software

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
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Return on Investment

AB Tasty

  • Using AB Tasty made the marketing team a lot more efficient as we don't need the IT team that much to launch tests and follow the results.
  • AB Tasty reportings gave us the useful information to analyse the results of our tests and to keep improving our forms and landing pages.
  • The results are much more reliable on AB Tasty than on free tools we'd been using before.
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Certona Personalization Software

  • Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
  • Strong return on visual search product, which gives customers more views of the product during the search process
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Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Certona Personalization Software

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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