AB Tasty vs. Dotdigital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Dotdigital
Score 8.2 out of 10
N/A
Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to surface insights and automate predictive cross-channel messages.N/A
Pricing
AB TastyDotdigital
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyDotdigital
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AB TastyDotdigital
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.3
22 Ratings
0% above category average
Dotdigital
-
Ratings
a/b experiment testing8.522 Ratings00 Ratings
Split URL testing8.015 Ratings00 Ratings
Multivariate testing8.519 Ratings00 Ratings
Multi-page/funnel testing9.016 Ratings00 Ratings
Mobile app testing5.05 Ratings00 Ratings
Test significance9.02 Ratings00 Ratings
Visual / WYSIWYG editor10.018 Ratings00 Ratings
Advanced code editor9.08 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode6.69 Ratings00 Ratings
Test duration calculator10.02 Ratings00 Ratings
Experiment scheduler9.56 Ratings00 Ratings
Client-side tests9.59 Ratings00 Ratings
Server-side tests7.01 Ratings00 Ratings
Mutually exclusive tests9.54 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.1
21 Ratings
5% above category average
Dotdigital
-
Ratings
Standard visitor segmentation9.520 Ratings00 Ratings
Behavioral visitor segmentation8.518 Ratings00 Ratings
Traffic allocation control9.521 Ratings00 Ratings
Website personalization9.019 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.4
22 Ratings
1% below category average
Dotdigital
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking8.521 Ratings00 Ratings
Goal tracking9.021 Ratings00 Ratings
Test reporting9.022 Ratings00 Ratings
Results segmentation8.019 Ratings00 Ratings
Experiments results dashboard9.59 Ratings00 Ratings
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AB TastyDotdigital
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Score 8.7 out of 10
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User Ratings
AB TastyDotdigital
Likelihood to Recommend
9.0
(53 ratings)
8.0
(6 ratings)
Likelihood to Renew
7.7
(8 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
7.4
(5 ratings)
Support Rating
7.3
(2 ratings)
-
(0 ratings)
User Testimonials
AB TastyDotdigital
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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dotdigital EMEA Limited
DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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dotdigital EMEA Limited
  • Email Campaigns are simple and easy to crease
  • We use the SMS to alert our customers to any technical issues
  • Good support from account managers
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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dotdigital EMEA Limited
  • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
  • The API set is very limited in general.
  • The API set is very limited in general
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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dotdigital EMEA Limited
No answers on this topic
Usability
AB Tasty
I think it is relatively self explanatory to use, if there are any difficulties then there are help icons on there to tell you
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dotdigital EMEA Limited
DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
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Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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dotdigital EMEA Limited
No answers on this topic
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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dotdigital EMEA Limited
DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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dotdigital EMEA Limited
  • Maintenance costs due to integration limits.
  • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
  • In general, a raise of costs in the IT compartment, while it can benefit marketing.
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ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments