What users are saying about
47 Ratings
15 Ratings
47 Ratings
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Score 8.3 out of 101
15 Ratings
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Score 4.4 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited for startups that don't have a dedicated resource for testing; it is also well suited for companies using single page applications. It pleases designers, front-end developers, software engineers and the product manager (me) on our team.
No photo available

Emarsys

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them
No photo available

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.1
Emarsys
a/b experiment testing
AB Tasty
8.2
Emarsys
Split URL testing
AB Tasty
8.2
Emarsys
Multivariate testing
AB Tasty
7.3
Emarsys
Multi-page/funnel testing
AB Tasty
8.2
Emarsys
Visual / WYSIWYG editor
AB Tasty
8.6
Emarsys

Audience Segmentation & Targeting

AB Tasty
8.9
Emarsys
Standard visitor segmentation
AB Tasty
9.1
Emarsys
Behavioral visitor segmentation
AB Tasty
9.1
Emarsys
Traffic allocation control
AB Tasty
9.1
Emarsys
Website personalization
AB Tasty
8.2
Emarsys

Results and Analysis

AB Tasty
6.6
Emarsys
Click analytics
AB Tasty
6.4
Emarsys
Conversion tracking
AB Tasty
7.7
Emarsys
Goal tracking
AB Tasty
7.7
Emarsys
Test reporting
AB Tasty
6.8
Emarsys
Results segmentation
AB Tasty
4.5
Emarsys

Email & Online Marketing

AB Tasty
Emarsys
4.0
WYSIWYG email editor
AB Tasty
Emarsys
1.0
Dynamic content
AB Tasty
Emarsys
1.0
Ability to test dynamic content
AB Tasty
Emarsys
5.6
Landing pages
AB Tasty
Emarsys
7.0
A/B testing
AB Tasty
Emarsys
6.0
Mobile optimization
AB Tasty
Emarsys
2.2
Email deliverability
AB Tasty
Emarsys
4.9
List management
AB Tasty
Emarsys
2.8
Triggered drip sequences
AB Tasty
Emarsys
5.3

Lead Management

AB Tasty
Emarsys
6.0
Lead nurturing
AB Tasty
Emarsys
6.0
Lead scoring and grading
AB Tasty
Emarsys
6.0

Reporting & Analytics

AB Tasty
Emarsys
4.6
Dashboards
AB Tasty
Emarsys
7.0
Standard reports
AB Tasty
Emarsys
5.3
Custom reports
AB Tasty
Emarsys
1.6

Platform & Infrastructure

AB Tasty
Emarsys
2.3
API
AB Tasty
Emarsys
5.0
Role-based workflow & approvals
AB Tasty
Emarsys
1.0
Customizability
AB Tasty
Emarsys
1.0

Pros

AB Tasty

  • Multivariate testing
  • Funnel optimization
  • Content personalisation
Fabien Borsa profile photo

Emarsys

  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
No photo available

Cons

AB Tasty

  • There is no easy way to manage the personalization. For example, if test 1 is displayed then test 2 should not. We have to manually exclude tests/personalizations.
Jade St-Laurent, Gestion de projet data profile photo

Emarsys

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
We are very satisfied with the tool and the service that comes with it. Not renewing our use of AB Tasty is unlikely.
Sébastien Manaches profile photo

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
No photo available

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Emarsys

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

About Google Analytics, Google Tag Manager and Hotjar, they are not the same product but we use them in our CRO strategy and we continue using them to complete AB Tasty capacities. Optimizely is a direct competitor and we worked with it for two years, it is a good tool too, but prefer AB Tasty's user enviroment and proactive support.
Javier Gómez de la Mata profile photo

Emarsys

Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.They need to seriously improve the email automation flows and content building screens.
Joel Samonie profile photo

Return on Investment

AB Tasty

  • With AB Tasty, our overall conversation rate has improved by 26%.
Solène Grand (Dagonet) profile photo

Emarsys

  • It's extremely expensive and rigid. Our customer database is growing so it's netting an overall positive ROI.
Joel Samonie profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

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