What users are saying about
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Top Rated
67 Ratings
20 Ratings

AB Tasty

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Top Rated
67 Ratings
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Score 8.3 out of 100
20 Ratings
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Score 5.5 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Emarsys

The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.6
Emarsys
a/b experiment testing
AB Tasty
8.2
Emarsys
Split URL testing
AB Tasty
7.5
Emarsys
Multivariate testing
AB Tasty
8.0
Emarsys
Multi-page/funnel testing
AB Tasty
7.4
Emarsys
Mobile app testing
AB Tasty
7.0
Emarsys
Visual / WYSIWYG editor
AB Tasty
7.5
Emarsys

Audience Segmentation & Targeting

AB Tasty
8.2
Emarsys
Standard visitor segmentation
AB Tasty
8.1
Emarsys
Behavioral visitor segmentation
AB Tasty
8.2
Emarsys
Traffic allocation control
AB Tasty
8.5
Emarsys
Website personalization
AB Tasty
8.0
Emarsys

Results and Analysis

AB Tasty
7.0
Emarsys
Heatmap tool
AB Tasty
5.3
Emarsys
Click analytics
AB Tasty
7.4
Emarsys
Scroll maps
AB Tasty
6.6
Emarsys
Conversion tracking
AB Tasty
7.8
Emarsys
Goal tracking
AB Tasty
7.3
Emarsys
Test reporting
AB Tasty
7.7
Emarsys
Results segmentation
AB Tasty
7.2
Emarsys

Email & Online Marketing

AB Tasty
Emarsys
6.0
WYSIWYG email editor
AB Tasty
Emarsys
1.0
Dynamic content
AB Tasty
Emarsys
5.9
Ability to test dynamic content
AB Tasty
Emarsys
7.7
Landing pages
AB Tasty
Emarsys
7.0
A/B testing
AB Tasty
Emarsys
8.1
Mobile optimization
AB Tasty
Emarsys
5.9
Email deliverability reporting
AB Tasty
Emarsys
7.3
List management
AB Tasty
Emarsys
5.9
Triggered drip sequences
AB Tasty
Emarsys
5.0

Lead Management

AB Tasty
Emarsys
6.0
Lead nurturing
AB Tasty
Emarsys
6.0
Lead scoring and grading
AB Tasty
Emarsys
6.0

Reporting & Analytics

AB Tasty
Emarsys
7.4
Dashboards
AB Tasty
Emarsys
8.6
Standard reports
AB Tasty
Emarsys
7.7
Custom reports
AB Tasty
Emarsys
5.9

Platform & Infrastructure

AB Tasty
Emarsys
6.2
API
AB Tasty
Emarsys
7.9
Role-based workflow & approvals
AB Tasty
Emarsys
1.0
Customizability
AB Tasty
Emarsys
9.7

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Emarsys

  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
Anonymous | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Emarsys

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 8.2
Based on 2 answers
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut | TrustRadius Reviewer

Emarsys

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Emarsys

Emarsys competes very well with its competitors
Anonymous | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Emarsys

  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

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