AB Tasty vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.4 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Emarsys
Score 7.4 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
AB TastyEmarsys
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyEmarsys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
AB TastyEmarsys
Considered Both Products
AB Tasty
Chose AB Tasty
We decided on AB Tasty as there were numerous features at this time that other providers did not offer and we felt like being on the right track for the upcoming years and challenges. Also, the price was for sure one of the criteria. AB Tasty offered an attractive package …
Emarsys

No answer on this topic

Top Pros
Top Cons
Features
AB TastyEmarsys
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.4
20 Ratings
2% below category average
Emarsys
-
Ratings
a/b experiment testing9.120 Ratings00 Ratings
Split URL testing10.013 Ratings00 Ratings
Multivariate testing8.617 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Visual / WYSIWYG editor7.516 Ratings00 Ratings
Advanced code editor8.66 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode9.17 Ratings00 Ratings
Test duration calculator9.01 Ratings00 Ratings
Experiment scheduler9.04 Ratings00 Ratings
Client-side tests8.97 Ratings00 Ratings
Mutually exclusive tests8.22 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
7.2
19 Ratings
20% below category average
Emarsys
-
Ratings
Standard visitor segmentation8.218 Ratings00 Ratings
Behavioral visitor segmentation6.516 Ratings00 Ratings
Traffic allocation control6.219 Ratings00 Ratings
Website personalization8.217 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
7.5
20 Ratings
13% below category average
Emarsys
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking9.119 Ratings00 Ratings
Goal tracking8.619 Ratings00 Ratings
Test reporting5.820 Ratings00 Ratings
Results segmentation6.118 Ratings00 Ratings
Experiments results dashboard7.17 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AB Tasty
-
Ratings
Emarsys
7.0
7 Ratings
10% below category average
WYSIWYG email editor00 Ratings6.15 Ratings
Dynamic content00 Ratings6.85 Ratings
Ability to test dynamic content00 Ratings6.96 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings8.76 Ratings
Mobile optimization00 Ratings6.27 Ratings
Email deliverability reporting00 Ratings7.17 Ratings
List management00 Ratings5.27 Ratings
Triggered drip sequences00 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AB Tasty
-
Ratings
Emarsys
6.6
5 Ratings
16% below category average
Lead nurturing automation00 Ratings6.15 Ratings
Lead scoring and grading00 Ratings7.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AB Tasty
-
Ratings
Emarsys
6.8
7 Ratings
10% below category average
Dashboards00 Ratings7.17 Ratings
Standard reports00 Ratings7.17 Ratings
Custom reports00 Ratings6.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AB Tasty
-
Ratings
Emarsys
6.3
6 Ratings
18% below category average
API00 Ratings5.26 Ratings
Role-based workflow & approvals00 Ratings6.14 Ratings
Customizability00 Ratings4.36 Ratings
Integration with Salesforce.com00 Ratings7.14 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
Best Alternatives
AB TastyEmarsys
Small Businesses
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Score 9.5 out of 10
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Score 8.6 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Emma by Marigold
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Score 8.6 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
AB TastyEmarsys
Likelihood to Recommend
9.0
(51 ratings)
7.1
(10 ratings)
Likelihood to Renew
7.7
(8 ratings)
9.9
(2 ratings)
Support Rating
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
AB TastyEmarsys
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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SAP
  • APIs can be finicky on site
  • Could provide additional customer support when role change in company - training for new employees to a company
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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SAP
We have no intention of changing Emarsys
Read full review
Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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SAP
No answers on this topic
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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SAP
  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
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ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments