What users are saying about
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Top Rated
67 Ratings

AB Tasty

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Top Rated
67 Ratings
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Score 8.3 out of 100
38 Ratings
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Score 8 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Episerver Digital Commerce

Episerver Digital Commerce may be a good fit for you if you do not have your own development team, do not need any custom development, and the out-of-the-box experience takes care of all your business needs.If you need significant custom development and value testable, discoverable software, then Episerver Digital Commerce will not be a good fit for your organization.
Tim Hardy | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.6
Episerver Digital Commerce
a/b experiment testing
AB Tasty
8.2
Episerver Digital Commerce
Split URL testing
AB Tasty
7.5
Episerver Digital Commerce
Multivariate testing
AB Tasty
8.0
Episerver Digital Commerce
Multi-page/funnel testing
AB Tasty
7.4
Episerver Digital Commerce
Mobile app testing
AB Tasty
7.0
Episerver Digital Commerce
Visual / WYSIWYG editor
AB Tasty
7.5
Episerver Digital Commerce

Audience Segmentation & Targeting

AB Tasty
8.2
Episerver Digital Commerce
Standard visitor segmentation
AB Tasty
8.1
Episerver Digital Commerce
Behavioral visitor segmentation
AB Tasty
8.2
Episerver Digital Commerce
Traffic allocation control
AB Tasty
8.5
Episerver Digital Commerce
Website personalization
AB Tasty
8.0
Episerver Digital Commerce

Results and Analysis

AB Tasty
7.0
Episerver Digital Commerce
Heatmap tool
AB Tasty
5.3
Episerver Digital Commerce
Click analytics
AB Tasty
7.4
Episerver Digital Commerce
Scroll maps
AB Tasty
6.6
Episerver Digital Commerce
Conversion tracking
AB Tasty
7.8
Episerver Digital Commerce
Goal tracking
AB Tasty
7.3
Episerver Digital Commerce
Test reporting
AB Tasty
7.7
Episerver Digital Commerce
Results segmentation
AB Tasty
7.2
Episerver Digital Commerce

Online Storefront

AB Tasty
Episerver Digital Commerce
5.6
Product catalog & listings
AB Tasty
Episerver Digital Commerce
5.8
Product management
AB Tasty
Episerver Digital Commerce
5.1
Bulk product upload
AB Tasty
Episerver Digital Commerce
4.3
Branding
AB Tasty
Episerver Digital Commerce
6.1
Mobile storefront
AB Tasty
Episerver Digital Commerce
6.2
Product variations
AB Tasty
Episerver Digital Commerce
6.4
Website integration
AB Tasty
Episerver Digital Commerce
5.1
Visual customization
AB Tasty
Episerver Digital Commerce
5.6
CMS
AB Tasty
Episerver Digital Commerce
5.6

Online Shopping Cart

AB Tasty
Episerver Digital Commerce
6.6
Abandoned cart recovery
AB Tasty
Episerver Digital Commerce
6.8
Checkout user experience
AB Tasty
Episerver Digital Commerce
6.5

Online Payment System

AB Tasty
Episerver Digital Commerce
6.7
eCommerce security
AB Tasty
Episerver Digital Commerce
6.7

eCommerce Marketing

AB Tasty
Episerver Digital Commerce
6.4
Promotions & discounts
AB Tasty
Episerver Digital Commerce
7.5
Personalized recommendations
AB Tasty
Episerver Digital Commerce
5.6
SEO
AB Tasty
Episerver Digital Commerce
6.2

eCommerce Business Management

AB Tasty
Episerver Digital Commerce
5.1
Multi-site management
AB Tasty
Episerver Digital Commerce
6.8
Order processing
AB Tasty
Episerver Digital Commerce
5.1
Inventory management
AB Tasty
Episerver Digital Commerce
5.3
Shipping
AB Tasty
Episerver Digital Commerce
3.9
Custom functionality
AB Tasty
Episerver Digital Commerce
4.5

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Episerver Digital Commerce

  • Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
  • In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
  • Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.
Anonymous | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Episerver Digital Commerce

  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Episerver Digital Commerce

Episerver Digital Commerce 4.6
Based on 2 answers
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
Nadia Lotter | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Episerver Digital Commerce

Episerver Digital Commerce 4.5
Based on 1 answer
The CMS has clearly had time to evolve as a tool but the digital commerce aspect is outdated and needs to be reviewed as it is not intuitive to the admins using it.
Nadia Lotter | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 8.2
Based on 2 answers
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut | TrustRadius Reviewer

Episerver Digital Commerce

Episerver Digital Commerce 8.2
Based on 1 answer
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
Nadia Lotter | TrustRadius Reviewer

Implementation Rating

AB Tasty

No score
No answers yet
No answers on this topic

Episerver Digital Commerce

Episerver Digital Commerce 2.7
Based on 1 answer
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
Nadia Lotter | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Episerver Digital Commerce

Just depends on the use case. Some clients are more heavily weighted towards a marketing CMS and don't need a ton of complex technical functions of their eCommerce platform. For these we recommend Episerver.
Jared Wooden | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Episerver Digital Commerce

  • Our rocky implementation was very costly to our organization
  • The untestable nature of epiCommerce has cost us a lot in development time and fragile integrations
  • The difficult database schema has cost us a great deal of development time for maintenance and new feature development
Tim Hardy | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Episerver Digital Commerce

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
Episerver Digital Commerce
6.5

Likelihood to Renew

AB Tasty
7.7
Episerver Digital Commerce
4.6

Usability

AB Tasty
Episerver Digital Commerce
4.5

Support Rating

AB Tasty
8.2
Episerver Digital Commerce
8.2

Implementation Rating

AB Tasty
Episerver Digital Commerce
2.7

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