What users are saying about

AB Tasty

Top Rated
44 Ratings

Evergage

Top Rated
55 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Evergage

Top Rated
55 Ratings
Score 8.8 out of 101

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Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
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Evergage

We have not yet come across a use case Evergage is not well suited to handle. In fact, its flexibility is such an asset, it may be used in ways that go beyond what it was originally built to accommodate. While we have used Evergage to deliver pop-ups and modals, info bars, callouts, and in-line content swaps on the page, we have also used it to completely rebuild entire website pages with fully responsive CSS and server-side integration via API calls. We have also used it to bridge the attribution gap between website usage and offline (call center) transactions -- something we never could adequately solve prior to using Evergage.
Chris Martin profile photo

Pros

  • Simple interface, easy to use dashboard, reporting, editor and targeting options.
  • Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
  • Great support form the team to help mazimising efforts and tests.
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  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
Chris Martin profile photo

Cons

  • Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
  • The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
  • Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).
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  • Proofing and quality control. Possibly because of all of the capabilities of Evergage, it is easy to accidentally deploy things that break in a website. Marketers are usually very quality-conscious, but those without a development background may not know all the things that can go wrong on a website when they accidentally redefined a CSS class, for instance. Testing a campaign is complicated and requires a split between testing creative and testing the rules that drive the appearance on the website, because if you add the rules and creative together proofers often can't see the content because they violate the rules.
  • Some parts of the product are still being rolled out and bugtested. Fortunately, Evergage's technical support is highly responsive and, when a bug is identified they fix it or provide a workaround quickly. But, as the product is growing we come across bugs occasionally that need someone to troubleshoot and resolve.
  • WYSIWYG limitations. While the WYSIWYG is great, it can also be a crutch that leads to problems. Often, when a non-code-technical person builds a campaign with the WYSIWYG, it produces complicated, repetitive and wasteful code. Then, when a coder needs to expand the campaign, they end up wading through this code trying to make sense of it and clean it up. Sometimes, starting off with code would be easier, but Evergage's automatic indenting and code "helper" software can get in the way as well, inserting spaces where they don't belong or throwing unnecessary errors.
David Fallon profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
I guess I will not change my headlines every day
Clément Nivolle profile photo
Evergage9.4
Based on 4 answers
When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
Rob Sherman profile photo

Usability

No score
No answers yet
No answers on this topic
Evergage8.1
Based on 6 answers
As a complex product with numerous features, Evergage strikes the right balance between flexibility and ease-of-use. Certain functionality does require a bit of experimentation and explanation (and I wish the documentation was more robust), but Evergage support has always been spot-on with solutions to complex use cases. Core features can be well-utilized by non-technical users, but the more technically-inclined will appreciate aspects of the user interface that enable them to dig into the HTML, CSS and Javascript code to build more complex use cases.
Chris Martin profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Evergage10.0
Based on 2 answers
We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
Chris Martin profile photo

Performance

No score
No answers yet
No answers on this topic
Evergage9.9
Based on 2 answers
Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
Chris Martin profile photo

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
Evergage9.2
Based on 5 answers
The support team has always answered our questions fast and with an easy to understand solution. Regardless of how simple or complex our question is, they provide a helpful and clear answer, that solves our issue every time. I frequently refer back to their email responses, as the insight they provide, specifically for advanced dynamic campaigns, is something we use repeatedly.
Melinda Cormier profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Evergage5.0
Based on 1 answer
Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
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Implementation

No score
No answers yet
No answers on this topic
Evergage9.6
Based on 3 answers
Ensure that systems are in place to communicate Evergage dependencies to Web Developers so those dependencies don't break with subsequent revisions or enhancements to the website.
Chris Martin profile photo

Alternatives Considered

We selected AB Tasty after using Google Analytics because setting up tests on Google's free test was not as easy and the results were not very precise. We had illogical results due to the way tests were set up on the tool so we chose a more reliable tool with flexibility for the marketing team. Our website technical architecture can sometimes be complex and AB Tasty was the only tool with a french support team that allowed us to set up the tests we needed
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Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
Brian Rogers profile photo

Scalability

No score
No answers yet
No answers on this topic
Evergage9.7
Based on 2 answers
The product has been able to handle considerable web traffic without a problem.
Chris Martin profile photo

Return on Investment

  • Improvement on conversion rates from minor site improvements through to full page redesigns.
  • Test and deploy new content prior to launch to evaluate performance.
  • Deploy personalised content to enhance the user journey.
Craig Lawrence profile photo
  • Better communication with our customers re: new features or changes in the system
  • Better visibility into how our customers are using our application
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Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Evergage

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details