What users are saying about
47 Ratings
23 Ratings
47 Ratings
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Score 8.3 out of 101
23 Ratings
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Score 8.7 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited to all websites that are looking for an optimization of their UX/UI. Whether you are an e-merchant or a media, this Saas solution will allow you to quickly find solutions to break blocking points of your conversion funnel.
At Eurosport, we also use this solution to customize the experience of our users according to their behaviors and interests. These actions coupled with optimization of the customer path, allows us to gain in performance.
Valentin Viguier profile photo

Exponea

On a scale from 1 to 10, I give Exponea 9-10. We are still not even using all of the tools that the experience cloud offers, but what we are using drives 95% of the upside.
Maros Hamorsky profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.1
Exponea
a/b experiment testing
AB Tasty
8.2
Exponea
Split URL testing
AB Tasty
8.2
Exponea
Multivariate testing
AB Tasty
7.3
Exponea
Multi-page/funnel testing
AB Tasty
8.2
Exponea
Visual / WYSIWYG editor
AB Tasty
8.6
Exponea

Audience Segmentation & Targeting

AB Tasty
8.9
Exponea
Standard visitor segmentation
AB Tasty
9.1
Exponea
Behavioral visitor segmentation
AB Tasty
9.1
Exponea
Traffic allocation control
AB Tasty
9.1
Exponea
Website personalization
AB Tasty
8.2
Exponea

Results and Analysis

AB Tasty
6.6
Exponea
Click analytics
AB Tasty
6.4
Exponea
Conversion tracking
AB Tasty
7.7
Exponea
Goal tracking
AB Tasty
7.7
Exponea
Test reporting
AB Tasty
6.8
Exponea
Results segmentation
AB Tasty
4.5
Exponea

Pros

AB Tasty

  • A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
  • A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
  • The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
  • Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
Valentin Viguier profile photo

Exponea

  • Fast Integration, and easy to use.
  • Very useful and friendly team at Exponea.
  • It is incredibly fast and built from scratch as a unified solution.
  • I appreciate the integration between data collection, analytics, and execution.
No photo available

Cons

AB Tasty

  • The user interface is quite clunky and could do with some improvements.
  • They could also do a better job onboarding customers with little experience.
No photo available

Exponea

  • From the analytical point of view we are satisfied. We just have to be briefed every 2-3 weeks on new features.
No photo available

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

Exponea

No score
No answers yet
No answers on this topic

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Exponea

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo

Exponea

Michal Farkaš profile photo

Return on Investment

AB Tasty

  • Improvement on conversion rates from minor site improvements through to full page redesigns.
  • Test and deploy new content prior to launch to evaluate performance.
  • Deploy personalised content to enhance the user journey.
Craig Lawrence profile photo

Exponea

  • From an analytical perspective we have seen a return on our investment.
  • We are generating more purchases from our customers.
  • Conversions have increased due to Exponea.
  • We have clear data to view and create campaigns.
No photo available

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Exponea

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

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