What users are saying about
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Top Rated
73 Ratings
23 Ratings

AB Tasty

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Top Rated
73 Ratings
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Score 8 out of 100
23 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Exponea

Exponea Experience Cloud works great for large e-commerce projects that can leverage the data they have on their user's behavior. It is really simple to set up scenarios that show people different communications based on the actions they take, e.g. show an exit banner with the stuff the user has put in her cart or send a celebratory email to the person who just made his 100th purchase. And best of all you can easily A/B test all these changes to see whether they truly have an impact on your bottom line.
Martin Šimo | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.9
Exponea
a/b experiment testing
AB Tasty
8.3
Exponea
Split URL testing
AB Tasty
8.0
Exponea
Multivariate testing
AB Tasty
8.0
Exponea
Multi-page/funnel testing
AB Tasty
7.3
Exponea
Mobile app testing
AB Tasty
7.3
Exponea
Visual / WYSIWYG editor
AB Tasty
7.6
Exponea
Advanced code editor
AB Tasty
8.2
Exponea
Page surveys
AB Tasty
7.3
Exponea
Preview mode
AB Tasty
8.0
Exponea
Experiment scheduler
AB Tasty
8.2
Exponea
Client-side tests
AB Tasty
8.9
Exponea
Mutually exclusive tests
AB Tasty
8.2
Exponea

Audience Segmentation & Targeting

AB Tasty
8.4
Exponea
Standard visitor segmentation
AB Tasty
8.2
Exponea
Behavioral visitor segmentation
AB Tasty
8.3
Exponea
Traffic allocation control
AB Tasty
8.6
Exponea
Website personalization
AB Tasty
8.3
Exponea

Results and Analysis

AB Tasty
7.4
Exponea
Heatmap tool
AB Tasty
5.8
Exponea
Click analytics
AB Tasty
7.6
Exponea
Scroll maps
AB Tasty
7.3
Exponea
Conversion tracking
AB Tasty
7.8
Exponea
Goal tracking
AB Tasty
7.5
Exponea
Test reporting
AB Tasty
7.9
Exponea
Results segmentation
AB Tasty
7.2
Exponea
Experiments results dashboard
AB Tasty
7.7
Exponea

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Exponea

  • The most valuable benefit is the amount of independence that Exponea has created for marketing teams, not having to rely on IT to deploy.
  • We can create and activate all marketing activities, such as banners or emails, test and evaluate their success.
  • Ability to monitor performance of real-time data and swiftly react with banner variants, change CTA texts or other retention and reactivation methods.
  • It’s simple to use and requires only a graphic designer and marketer to have a wide impact.
  • With extensive analytics, we have the ability to A/B test results, reach, and other performance metrics of each individual activity in real-time.
Lukáš Világi | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Exponea

  • -There’s nothing in particular about the platform that I don’t like. It is a little tricky to use at the beginning, like most things, but after a very short period, it is super easy to use and the unlimited options are amazing.
Bohumil Pokstefl | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 7.6
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Exponea

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Exponea

Exponea provides one solution for web and app analytics and allows to execute immediate campaings based on insights you reveal. No other tools has this out of the box integration of analytics and campaings.
Juraj Frank | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Exponea

  • With the right smart tool we have been able to grow our business.
  • Exponea helps us boost conversion and increase sales.
  • The tool is customer-centric, as are we, therefore happy customers mean more customers and more revenue.
  • We are bringing relevant content to our customer groups.
  • Our company has found great financial benefits by adding information about recently viewed products.
Kamil Aujesky | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Exponea

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

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