What users are saying about

AB Tasty

Top Rated
44 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Exponea Experience Cloud

22 Ratings
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
No photo available

Exponea Experience Cloud

On a scale from 1 to 10, I give Exponea 9-10. We are still not even using all of the tools that the experience cloud offers, but what we are using drives 95% of the upside.
Maros Hamorsky profile photo

Feature Rating Comparison

Email & Online Marketing

AB Tasty
Exponea Experience Cloud
8.3
WYSIWYG email editor
AB Tasty
Exponea Experience Cloud
8.1
Dynamic content
AB Tasty
Exponea Experience Cloud
8.1
Ability to test dynamic content
AB Tasty
Exponea Experience Cloud
7.9
A/B testing
AB Tasty
Exponea Experience Cloud
8.4
Mobile optimization
AB Tasty
Exponea Experience Cloud
7.8
Email deliverability
AB Tasty
Exponea Experience Cloud
8.6
List management
AB Tasty
Exponea Experience Cloud
8.4
Triggered drip sequences
AB Tasty
Exponea Experience Cloud
8.6

Lead Management

AB Tasty
Exponea Experience Cloud
8.5
Lead nurturing
AB Tasty
Exponea Experience Cloud
8.5
Lead scoring and grading
AB Tasty
Exponea Experience Cloud
8.5
Data quality management
AB Tasty
Exponea Experience Cloud
8.5

Campaign Management

AB Tasty
Exponea Experience Cloud
8.2
Calendaring
AB Tasty
Exponea Experience Cloud
8.4
Event/webinar marketing
AB Tasty
Exponea Experience Cloud
8.1

Social Media Marketing

AB Tasty
Exponea Experience Cloud
8.2
Social sharing and campaigns
AB Tasty
Exponea Experience Cloud
8.2

Reporting & Analytics

AB Tasty
Exponea Experience Cloud
8.5
Dashboards
AB Tasty
Exponea Experience Cloud
8.7
Standard reports
AB Tasty
Exponea Experience Cloud
8.4
Custom reports
AB Tasty
Exponea Experience Cloud
8.5

Platform & Infrastructure

AB Tasty
Exponea Experience Cloud
8.4
API
AB Tasty
Exponea Experience Cloud
8.3
Role-based workflow & approvals
AB Tasty
Exponea Experience Cloud
8.2
Customizability
AB Tasty
Exponea Experience Cloud
8.6

Pros

  • Simple one-tag implementation allows you to get up and running in minimal time.
  • In-page visual editor allows changes to be made to the site without technical expertise.
  • Dedicated account and technical support with impressive turnaround times.
  • Strong segmentation and personalisation options.
  • Huge range of integrations.
Craig Lawrence profile photo
  • -Exponea helps in scheduling emails to deploy drag and drop email templates.
  • -We can really personalize content and track user activities.
  • -Increased ability to gather critical information about prospective customers from website, newsletters, social media, banners, etc.
  • -Obtain unique info specifically targeted to leads and opportunities through all stages of the sales funnel.
  • -The right messaging is being deployed and hitting their marks every time.
Bohumil Pokstefl profile photo

Cons

  • Increase the number of widgets in the widget library
Fabien Borsa profile photo
  • It is difficult to find any flaws within the Exponea use cases as it is the best tool we’ve tried.
Filip Fischer profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available
No score
No answers yet
No answers on this topic

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo
I have described the benefits in section about positive impressions / features. There's nothing to add - they are the reason why we use with Exponea and don't consider a change.
Filip Fischer profile photo

Return on Investment

  • Increase of turnover
  • Test and deploy new functionnalities
Fabien Borsa profile photo
  • I really appreciate the platform and the team behind it. Get Exponea!
Miroslav Rozenberg profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
AB Tasty Editions & Modules
AB Tasty
Additional Pricing Details

Exponea Experience Cloud

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Exponea Experience Cloud Editions & Modules
Exponea Experience Cloud
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.