What users are saying about
Top Rated
44 Ratings

Exponea Experience Cloud

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22 Ratings
Top Rated
44 Ratings
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Score 8.4 out of 101

Exponea Experience Cloud

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22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

AB Tasty

AB Tasty is well suited to all websites that are looking for an optimization of their UX/UI. Whether you are an e-merchant or a media, this Saas solution will allow you to quickly find solutions to break blocking points of your conversion funnel.
At Eurosport, we also use this solution to customize the experience of our users according to their behaviors and interests. These actions coupled with optimization of the customer path, allows us to gain in performance.
Valentin Viguier profile photo

Exponea Experience Cloud

Exponea, as a single instrument, is able to connect multiple online marketing tools. This allows us to free from our IT department.
Lukáš Világi profile photo

Feature Rating Comparison

Email & Online Marketing

AB Tasty
Exponea Experience Cloud
8.3
WYSIWYG email editor
AB Tasty
Exponea Experience Cloud
8.1
Dynamic content
AB Tasty
Exponea Experience Cloud
8.1
Ability to test dynamic content
AB Tasty
Exponea Experience Cloud
7.9
A/B testing
AB Tasty
Exponea Experience Cloud
8.4
Mobile optimization
AB Tasty
Exponea Experience Cloud
7.8
Email deliverability
AB Tasty
Exponea Experience Cloud
8.6
List management
AB Tasty
Exponea Experience Cloud
8.4
Triggered drip sequences
AB Tasty
Exponea Experience Cloud
8.6

Lead Management

AB Tasty
Exponea Experience Cloud
8.5
Lead nurturing
AB Tasty
Exponea Experience Cloud
8.5
Lead scoring and grading
AB Tasty
Exponea Experience Cloud
8.5
Data quality management
AB Tasty
Exponea Experience Cloud
8.6

Campaign Management

AB Tasty
Exponea Experience Cloud
8.2
Calendaring
AB Tasty
Exponea Experience Cloud
8.4
Event/webinar marketing
AB Tasty
Exponea Experience Cloud
8.0

Social Media Marketing

AB Tasty
Exponea Experience Cloud
8.2
Social sharing and campaigns
AB Tasty
Exponea Experience Cloud
8.2

Reporting & Analytics

AB Tasty
Exponea Experience Cloud
8.5
Dashboards
AB Tasty
Exponea Experience Cloud
8.7
Standard reports
AB Tasty
Exponea Experience Cloud
8.4
Custom reports
AB Tasty
Exponea Experience Cloud
8.5

Platform & Infrastructure

AB Tasty
Exponea Experience Cloud
8.4
API
AB Tasty
Exponea Experience Cloud
8.2
Role-based workflow & approvals
AB Tasty
Exponea Experience Cloud
8.2
Customizability
AB Tasty
Exponea Experience Cloud
8.6

Pros

  • A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
  • A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
  • The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
  • Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
Valentin Viguier profile photo
  • The most valuable benefit is the amount of independence that Exponea has created for marketing teams, not having to rely on IT to deploy.
  • We can create and activate all marketing activities, such as banners or emails, test and evaluate their success.
  • Ability to monitor performance of real-time data and swiftly react with banner variants, change CTA texts or other retention and reactivation methods.
  • It’s simple to use and requires only a graphic designer and marketer to have a wide impact.
  • With extensive analytics, we have the ability to A/B test results, reach, and other performance metrics of each individual activity in real-time.
Lukáš Világi profile photo

Cons

  • One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
  • Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.
Valentin Viguier profile photo
  • We would appreciate more presentations on new features and other successful case studies that have resulted in conversions and revenue uplift. Training and examples of the evaluation process of scenarios and web layers would be greatly beneficial.
Lukáš Világi profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
Will depend on how is it well used by internal teams
No photo available
No score
No answers yet
No answers on this topic

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

It's just the perfect mix between all tools I have used in the past
No photo available
None of the competitors could fulfill our requirements, also not speaking of that we would need to use several tools, and besides they were also more expensive
Michal Kacerik profile photo

Return on Investment

  • Improvement on conversion rates from minor site improvements through to full page redesigns.
  • Test and deploy new content prior to launch to evaluate performance.
  • Deploy personalised content to enhance the user journey.
Craig Lawrence profile photo
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Exponea has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
Lukáš Világi profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
AB Tasty Editions & Modules
AB Tasty
Additional Pricing Details

Exponea Experience Cloud

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Exponea Experience Cloud Editions & Modules
Exponea Experience Cloud
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.