74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 74 reviews and ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 1 reviews and ratings
Feature Set Ratings
Testing and Experimentation

8.1
AB Tasty
81%

Forma
Feature Set Not Supported
N/A
AB Tasty ranks higher in 12/12 features
AB Tasty ranks higher in 12/12 features
a/b experiment testing

8.5
85%
17 Ratings
N/A
0 Ratings
Split URL testing

8.6
86%
12 Ratings
N/A
0 Ratings
Multivariate testing

8.0
80%
14 Ratings
N/A
0 Ratings
Multi-page/funnel testing

7.4
74%
12 Ratings
N/A
0 Ratings
Mobile app testing

7.8
78%
4 Ratings
N/A
0 Ratings
Visual / WYSIWYG editor

8.0
80%
13 Ratings
N/A
0 Ratings
Advanced code editor

8.2
82%
4 Ratings
N/A
0 Ratings
Page surveys

7.3
73%
2 Ratings
N/A
0 Ratings
Preview mode

8.0
80%
4 Ratings
N/A
0 Ratings
Experiment scheduler

8.2
82%
3 Ratings
N/A
0 Ratings
Client-side tests

8.9
89%
4 Ratings
N/A
0 Ratings
Mutually exclusive tests

8.2
82%
2 Ratings
N/A
0 Ratings
Audience Segmentation & Targeting

8.6
AB Tasty
86%

Forma
Feature Set Not Supported
N/A
AB Tasty ranks higher in 4/4 features
AB Tasty ranks higher in 4/4 features
Standard visitor segmentation

8.5
85%
15 Ratings
N/A
0 Ratings
Behavioral visitor segmentation

8.5
85%
13 Ratings
N/A
0 Ratings
Traffic allocation control

8.7
87%
16 Ratings
N/A
0 Ratings
Website personalization

8.8
88%
14 Ratings
N/A
0 Ratings
Results and Analysis

7.8
AB Tasty
78%

Forma
Feature Set Not Supported
N/A
AB Tasty ranks higher in 8/8 features
AB Tasty ranks higher in 8/8 features
Heatmap tool

7.0
70%
6 Ratings
N/A
0 Ratings
Click analytics

8.1
81%
13 Ratings
N/A
0 Ratings
Scroll maps

8.2
82%
6 Ratings
N/A
0 Ratings
Conversion tracking

7.9
79%
16 Ratings
N/A
0 Ratings
Goal tracking

7.9
79%
16 Ratings
N/A
0 Ratings
Test reporting

8.2
82%
17 Ratings
N/A
0 Ratings
Results segmentation

7.2
72%
15 Ratings
N/A
0 Ratings
Experiments results dashboard

7.7
77%
4 Ratings
N/A
0 Ratings
Attribute Ratings
- AB Tasty is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

8.6
AB Tasty
86%
48 Ratings

8.2
Forma
82%
1 Rating
Likelihood to Renew

7.7
AB Tasty
77%
8 Ratings

Forma
N/A
0 Ratings
Support Rating

7.3
AB Tasty
73%
3 Ratings

Forma
N/A
0 Ratings
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
UX Designer
SCM Suomi OyInternet, 51-200 employees
Forma
Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.

Verified User
Executive in Corporate
Apparel & Fashion Company, 11-50 employeesPros
AB Tasty
- Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
- Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
CRO Specialist
Evolve Vacation RentalHospitality, 201-500 employees
Forma
- Keep customers on my site for longer
- Easy to try and expand, they use my existing product photos
- Free unless you want a special design
- Good support

Verified User
Executive in Corporate
Apparel & Fashion Company, 11-50 employeesCons
AB Tasty
- Sometimes the platform is a little glitchy and requires a refresh.
- Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
- Email notification for when an experiment reaches a certain confidence level.

Verified User
Manager in Other
Luxury Goods & Jewelry Company, 51-200 employeesForma
- Takes a couple days to add products. Would be better if it were instant.
- Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.

Verified User
Executive in Corporate
Apparel & Fashion Company, 11-50 employeesPricing Details
AB Tasty
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$40 per month
Forma
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
AB Tasty
AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

Verified User
Project Manager in Marketing
Internet Company, 11-50 employeesForma
No score
No answers yet
No answers on this topic
Support Rating
AB Tasty
AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Digital Optimisation Specialist
Pets at HomeRetail, 10,001+ employees
Forma
No score
No answers yet
No answers on this topic
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Senior Director of Web & E-Commerce
AvidComputer Software, 1001-5000 employees
Forma
We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well

Verified User
Executive in Corporate
Apparel & Fashion Company, 11-50 employeesReturn on Investment
AB Tasty
- Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
- We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
- The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
- Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Chef de Produit Web Junior
EurosportMedia Production, 501-1000 employees
Forma
- Very big impact on session time
- Helps with getting store visitors. But I use the virtual fitting room in marketing
- Any new business is good since it's free

Verified User
Executive in Corporate
Apparel & Fashion Company, 11-50 employees