What users are saying about
47 Ratings
1 Ratings
47 Ratings
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Score 8.3 out of 101
1 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited for startups that don't have a dedicated resource for testing; it is also well suited for companies using single page applications. It pleases designers, front-end developers, software engineers and the product manager (me) on our team.
No photo available

Forma

Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.
No photo available

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.1
Forma
a/b experiment testing
AB Tasty
8.2
Forma
Split URL testing
AB Tasty
8.2
Forma
Multivariate testing
AB Tasty
7.3
Forma
Multi-page/funnel testing
AB Tasty
8.2
Forma
Visual / WYSIWYG editor
AB Tasty
8.6
Forma

Audience Segmentation & Targeting

AB Tasty
8.9
Forma
Standard visitor segmentation
AB Tasty
9.1
Forma
Behavioral visitor segmentation
AB Tasty
9.1
Forma
Traffic allocation control
AB Tasty
9.1
Forma
Website personalization
AB Tasty
8.2
Forma

Results and Analysis

AB Tasty
6.6
Forma
Click analytics
AB Tasty
6.4
Forma
Conversion tracking
AB Tasty
7.7
Forma
Goal tracking
AB Tasty
7.7
Forma
Test reporting
AB Tasty
6.8
Forma
Results segmentation
AB Tasty
4.5
Forma

Pros

AB Tasty

  • A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
  • A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
  • The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
  • Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
Valentin Viguier profile photo

Forma

  • Keep customers on my site for longer
  • Easy to try and expand, they use my existing product photos
  • Free unless you want a special design
  • Good support
No photo available

Cons

AB Tasty

  • Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
  • The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
  • Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).
No photo available

Forma

  • Takes a couple days to add products. Would be better if it were instant.
  • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.
No photo available

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
- Ease of use- Helps to take strategical decisions- The cost of the tool is compensated by the increase of revenue generated with the tests
No photo available

Forma

No score
No answers yet
No answers on this topic

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Forma

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Craig Lawrence profile photo

Forma

We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
No photo available

Return on Investment

AB Tasty

  • I used it for research purposes it was a very high positive impact (easy to use, implement)
David Reymond profile photo

Forma

  • Very big impact on session time
  • Helps with getting store visitors. But I use the virtual fitting room in marketing
  • Any new business is good since it's free
No photo available

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Forma

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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