Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
GitLab
Score 8.6 out of 10
N/A
GitLab DevSecOps platform enables software innovation by aiming to empower development, security, and operations teams to build better software, faster. With GitLab, teams can create, deliver, and manage code quickly and continuously instead of managing disparate tools and scripts. GitLab helps teams across the complete DevSecOps lifecycle, from developing, securing, and deploying software. Differentiators, as described by Gitlab: Simplicity: With GitLab, DevSecOps can…
$0
per month per user
Pricing
AB TastyGitLab
Editions & Modules
No answers on this topic
GitLab Essential
$0
per month per user
GitLab Premium
$29
per month per user
GitLab Ultimate
$99
per month per user
Offerings
Pricing Offerings
AB TastyGitLab
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
AB TastyGitLab
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.3
22 Ratings
0% above category average
GitLab
-
Ratings
a/b experiment testing8.522 Ratings00 Ratings
Split URL testing8.015 Ratings00 Ratings
Multivariate testing8.519 Ratings00 Ratings
Multi-page/funnel testing9.016 Ratings00 Ratings
Mobile app testing5.05 Ratings00 Ratings
Test significance9.02 Ratings00 Ratings
Visual / WYSIWYG editor10.018 Ratings00 Ratings
Advanced code editor9.08 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode6.69 Ratings00 Ratings
Test duration calculator10.02 Ratings00 Ratings
Experiment scheduler9.56 Ratings00 Ratings
Client-side tests9.59 Ratings00 Ratings
Server-side tests7.01 Ratings00 Ratings
Mutually exclusive tests9.54 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.1
21 Ratings
5% above category average
GitLab
-
Ratings
Standard visitor segmentation9.520 Ratings00 Ratings
Behavioral visitor segmentation8.518 Ratings00 Ratings
Traffic allocation control9.421 Ratings00 Ratings
Website personalization9.019 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.4
22 Ratings
1% below category average
GitLab
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking8.521 Ratings00 Ratings
Goal tracking9.021 Ratings00 Ratings
Test reporting8.922 Ratings00 Ratings
Results segmentation7.919 Ratings00 Ratings
Experiments results dashboard9.59 Ratings00 Ratings
Version Control Software Features
Comparison of Version Control Software Features features of Product A and Product B
AB Tasty
-
Ratings
GitLab
8.5
24 Ratings
7% above category average
Branching and Merging00 Ratings8.523 Ratings
Version History00 Ratings8.924 Ratings
Version Control Collaboration Tools00 Ratings8.122 Ratings
Pull Requests00 Ratings8.923 Ratings
Code Review Tools00 Ratings8.423 Ratings
Project Access Control00 Ratings9.024 Ratings
Automated Testing Integration00 Ratings7.922 Ratings
Issue Tracking Integration00 Ratings7.923 Ratings
Branch Protection00 Ratings9.121 Ratings
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User Ratings
AB TastyGitLab
Likelihood to Recommend
9.0
(53 ratings)
8.6
(142 ratings)
Likelihood to Renew
7.7
(8 ratings)
9.9
(4 ratings)
Usability
9.0
(1 ratings)
9.0
(5 ratings)
Support Rating
7.3
(2 ratings)
9.1
(11 ratings)
User Testimonials
AB TastyGitLab
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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GitLab
GitLab is good if you work a lot with code and do complex repository actions. It gives you a very good overview of what were the states of your branches and the files in them at different stages in time. It's also way easier and more efficient to write pipelines for CI\CD. It's easier to read and it's easier to write them. It takes fewer clicks to achieve the same things with GitLab than it does for competitor products.
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review
GitLab
  • GitLab excels in managing code versions, allowing easy tracking of changes, branch management, and merging contributions.
  • It helps maintain code stability and reliability, saving time and effort in the development or research workflow.
  • Powerful code review features, enabling collaboration and feedback among team members.
  • Robust project management features, including issue tracking, kanban boards, and milestones.
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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GitLab
  • CI variables management is sometimes hard to use, for example, with File type variables. The scope of each variable is also hard to guess.
  • Access Token: there are too many types (Personal, Project, global..), and it is hard to identify the scope and where it comes from once created.
  • Runners: auto-scaled runners are for the moment hard to put in place, and monitoring is not easy.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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GitLab
Gitlab is the best in its segment. They have a free version, they have open-source software, they provide a good service with their SaaS product, they are a fully-remote company since the beginning (which means they are fully distributed and have forward-thinking IMO). I would certainly recommend them to everyone.
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Usability
AB Tasty
I think it is relatively self explanatory to use, if there are any difficulties then there are help icons on there to tell you
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GitLab
I find it easy to use, I haven't had to do the integration work, so that's why it is a 9/10, cause I can't speak to how easy that part was or the initial set up, but day to day use is great!
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Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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GitLab
At this point, I do not have much experience with Gitlab support as I have never had to engage them. They have documentation that is helpful, not quite as extensive as other documentation, but helpful nonetheless. They also seem to be relatively responsive on social media platforms (twitter) and really thrived when GitHub was acquired by Microsoft
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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GitLab
Gitlab seems more cutting-edge than GitHub; however, its AI tools are not yet as mature as those of CoPilot. It feels like the next-generation product, so as we selected a tool for our startup, we decided to invest in the disruptor in the space. While there are fewer out-of-the-box templates for Gitlab, we have never discovered a lack of feature parity.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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GitLab
  • GitLab cut down our spent on container, package and infrastructure registry
  • Best thing is we can now have everything in single platform which cost effective too
  • Quality of support is really good and they do have emergency support team as well which is great
Read full review
ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

GitLab Screenshots

Screenshot of GitLab, a comprehensive DevSecOps platform.Screenshot of Security DashboardScreenshot of Merge Request