AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.
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GitLab
Score 9.0 out of 10
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GitLab DevSecOps platform enables software innovation by aiming to empower development, security, and operations teams to build better software, faster. With GitLab, teams can create, deliver, and manage code quickly and continuously instead of managing disparate tools and scripts. GitLab helps teams across the complete DevSecOps lifecycle, from developing, securing, and deploying software. Differentiators, as described by Gitlab:
Simplicity: With GitLab, DevSecOps can…
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
We started to use GitLab for hosting git source code repositories of our projects only but slowly we started to use it to store container images, packages, dependency proxy as well infrastucture registry and it is now well suited for Continuous Integration in our projects, It wasn't that good in Continuous Deployment before 12.0 version but after 12.0 it is amazingly good for Continuous Deployment as well since it keeps deployment information in a well organized manner which can be configure in ci yaml configuration.
Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Sometimes the platform is a little glitchy and requires a refresh.
Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
Email notification for when an experiment reaches a certain confidence level.
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Gitlab is the best in its segment. They have a free version, they have open-source software, they provide a good service with their SaaS product, they are a fully-remote company since the beginning (which means they are fully distributed and have forward-thinking IMO). I would certainly recommend them to everyone.
I find it easy to use, I haven't had to do the integration work, so that's why it is a 9/10, cause I can't speak to how easy that part was or the initial set up, but day to day use is great!
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
At this point, I do not have much experience with Gitlab support as I have never had to engage them. They have documentation that is helpful, not quite as extensive as other documentation, but helpful nonetheless. They also seem to be relatively responsive on social media platforms (twitter) and really thrived when GitHub was acquired by Microsoft
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
GitLab is easily the preferred tool when it comes to versioning and source control. With other tools the UI often feels outdated and clunky leading to inefficiency and confusion. With some of the sleeker tools such as GitKraken, while the aesthetic is pleasing, the experience is plagued by a lack of support, lack of optional plugins, and a plethora of bugs that cause unnecessary legwork to resolve. GitLab is the best of both aesthetic and functionality
Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
