AB Tasty vs. Glassbox

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.4 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Glassbox
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Glassbox helps organizations make their customer’s digital experience intuitive and safe. The vendor says it does this by capturing 100% of activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised, the reasons behind it, and their potential value and empowers users to take action in real-time.N/A
Pricing
AB TastyGlassbox
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyGlassbox
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AB TastyGlassbox
Considered Both Products
AB Tasty

No answer on this topic

Glassbox
Chose Glassbox
Glassbox was able to provide a solution to both a technical and experience use cases. Glassbox put same emphasis on the technical and experience struggles which provide us with more data than any other tools we've seen. Glassbox also ties all events to revenue which helps us …
Chose Glassbox
The ability to integrate our current tools with Glassbox has been one of our major priorities. We have quite a lot of tools we use and we needed an analytics tool that could integrate with all of them: VoC, A/B testing, Google Analytics, Adobe, Jira, and more. I love that all …
Chose Glassbox
Glassbox has a very good integration with multiple product and customer feedabck tools such as A/B testing and VoC
Chose Glassbox
More customization options, product road map is aligned with the market needs and great customer success team. The system is clean and very easy to use which made the learning of the different abilities a lot easier and much more smooth
Chose Glassbox
It is easy to set up and configure based on use cases and KPIs. The system is very intuitive and allows customization. Also, lots of insights from the very beginning
Top Pros
Top Cons
Features
AB TastyGlassbox
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.4
20 Ratings
2% below category average
Glassbox
-
Ratings
a/b experiment testing9.120 Ratings00 Ratings
Split URL testing10.013 Ratings00 Ratings
Multivariate testing8.617 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Visual / WYSIWYG editor7.516 Ratings00 Ratings
Advanced code editor8.66 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode9.17 Ratings00 Ratings
Test duration calculator9.01 Ratings00 Ratings
Experiment scheduler9.04 Ratings00 Ratings
Client-side tests8.97 Ratings00 Ratings
Mutually exclusive tests8.22 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
7.2
19 Ratings
20% below category average
Glassbox
-
Ratings
Standard visitor segmentation8.218 Ratings00 Ratings
Behavioral visitor segmentation6.516 Ratings00 Ratings
Traffic allocation control6.219 Ratings00 Ratings
Website personalization8.217 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
7.5
20 Ratings
13% below category average
Glassbox
9.4
32 Ratings
6% above category average
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings9.032 Ratings
Scroll maps8.58 Ratings9.631 Ratings
Conversion tracking9.119 Ratings9.331 Ratings
Goal tracking8.619 Ratings9.431 Ratings
Test reporting5.820 Ratings00 Ratings
Results segmentation6.118 Ratings00 Ratings
Experiments results dashboard7.17 Ratings00 Ratings
Funnel Analysis00 Ratings9.432 Ratings
Session Recording and Replay00 Ratings9.232 Ratings
User Segmentation00 Ratings9.532 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
AB Tasty
-
Ratings
Glassbox
9.4
32 Ratings
21% above category average
Responsive Design for Web Access00 Ratings9.531 Ratings
Mobile Application00 Ratings9.530 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings9.231 Ratings
Mobile App Analytics00 Ratings9.531 Ratings
Best Alternatives
AB TastyGlassbox
Small Businesses
Kameleoon
Kameleoon
Score 9.5 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AB TastyGlassbox
Likelihood to Recommend
9.0
(51 ratings)
9.3
(33 ratings)
Likelihood to Renew
7.7
(8 ratings)
9.1
(6 ratings)
Usability
-
(0 ratings)
9.1
(6 ratings)
Support Rating
7.3
(2 ratings)
-
(0 ratings)
User Testimonials
AB TastyGlassbox
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Read full review
Glassbox
Glassbox is a customer experience management platform that provides various tools, including Interaction Maps, to help organizations understand and improve the customer journey. Some specific scenarios where Glassbox is well suited include: Identifying pain points in the customer journey: The Interaction Maps feature provides a visual representation of customer interactions, allowing organizations to easily identify where customers may be struggling and take action to resolve the issue. Proactively addressing issues: With the Interaction Maps feature, organizations can proactively address issues as they arise, rather than relying on customer feedback to identify problems. Improving customer service: By understanding the customer journey, organizations can improve the overall customer experience and provide top-notch customer service. On the other hand, there may be some scenarios where Glassbox is less appropriate, such as: Organizations with a limited budget: Glassbox is a subscription-based service, so it may not be suitable for organizations with a limited budget or those who are not willing to make the investment in customer experience management tools. Organizations with minimal online presence: Glassbox is primarily focused on improving the online customer journey, so it may be less appropriate for organizations with a minimal online presence.
Read full review
Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review
Glassbox
  • I like the ease of access that is provided to our internal users
  • Super easy integration with our site and other tools
  • The ability to navigate to any session, review the details and make actionable notes for resolution
  • The ability to exclude sensitive information from being recorded.
Read full review
Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Read full review
Glassbox
  • Some shiny new features are hard to use and/or optimize
  • The email templates need improving. They are stiff and unfriendly.
  • Ticket support is a bit weak. Slow response times and opinions for answers instead of facts.
Read full review
Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Read full review
Glassbox
The level of support from the Glassbox team and how much we have improved our conversion just after a few months
Read full review
Usability
AB Tasty
No answers on this topic
Glassbox
Glassbox has made it a mission to make the experience for the client as easy as possible. The entire system is intuitive and every report, screen and widget can be customized in just a few clicks, making both the onboarding and ongoing use a lot easier and enjoyable and helping us focus only on the business use
Read full review
Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Read full review
Glassbox
No answers on this topic
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Read full review
Glassbox
  1. Improved understanding of customer behavior: Glassbox provides a detailed view of how customers interact with a website, mobile app, and other digital channels. This information is essential for understanding customer behavior and identifying areas where the business can improve the customer experience.
  2. Easy identification and resolution of issues: Glassbox's detailed analysis of customer interactions makes it easy to identify and understand issues, such as errors, broken links, and usability problems. This allows businesses to take action and resolve these issues quickly, which can improve the overall customer experience and reduce customer churn.
  3. Additionally, Glassbox also provides a way to analyze the customer journey and understand the pain points and drop off points, this enables businesses to optimize their website and improve the overall customer experience, and identify potential revenue opportunities.
Read full review
Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Read full review
Glassbox
  • Our VOC team has been able to process more escalations more successfully and resolve more customer issues in a timely manner
  • Product teams are able to get the insights they need in a timely manner to track new projects success
  • Mobile app capture in Glassbox has been a problem for almost a year with no solid resolution
Read full review
ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments