AB Tasty vs Insider Growth Management Platform (GMP)

Likelihood to Recommend

AB Tasty is well suited to the organization where development and IT resources are tight - it's great to be able to utilize their development team to build tests that are outside the scope of the editor. It's also perfect for the company who wants to run quick, meaningful tests using the online editor.

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Jeff Copetas

Senior Director of Web & E-Commerce

AvidComputer Software, 1001-5000 employees

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For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Feature Rating Comparison

AB Tasty

8.4

Insider Growth Management Platform (GMP)

—

a/b experiment testing

8.7

—

Split URL testing

8.2

—

Multivariate testing

8.3

—

Multi-page/funnel testing

7.7

—

Visual / WYSIWYG editor

8.9

—

AB Tasty

9.0

Insider Growth Management Platform (GMP)

—

Standard visitor segmentation

8.9

—

Behavioral visitor segmentation

9.2

—

Traffic allocation control

9.4

—

Website personalization

8.6

—

AB Tasty

7.7

Insider Growth Management Platform (GMP)

—

Heatmap tool

5.5

—

Click analytics

8.0

—

Scroll maps

9.1

—

Conversion tracking

8.1

—

Goal tracking

8.1

—

Test reporting

8.1

—

Results segmentation

7.0

—

Pros

User-friendly interface
Works well with single page application
Customer support
Never experienced a bug

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Verified User

Manager in Product Management

Retail Company, 11-50 employees

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Excellent Customer Success Support
Clear and Understandable Reporting Especially for Digital Marketers

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Cons

Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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Additional targeting options would potentially improve this product.

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Likelihood to Renew

AB Tasty 7.7

Based on 8 answers

Will depend on how is it well used by internal teams

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Verified User

Manager in Marketing

Internet Company, 11-50 employees

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No score

No answers yet

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Support

AB Tasty 8.2

Based on 1 answer

People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.

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Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

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No score

No answers yet

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Alternatives Considered

AB Tasty isn't as sophisticated or advanced as Monetate. The analytics section in Monetate is fabulous. But AB Tasty is great for smaller companies with a smaller budget. And the AB Tasty support has been better.

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Verified User

Director in Marketing

Hospital & Health Care Company, 1001-5000 employees

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Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

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Return on Investment

I used it for research purposes it was a very high positive impact (easy to use, implement)

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David Reymond

Enseignant Chercheur

Université de ToulonResearch, 501-1000 employees

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Knowing your customers better with A/B Tests
Testing big changes in advance and getting the chance of taking action on it

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İrem Yılmaz

E-Commerce Conversion Optimization Specialist

ModanisaInternet, 501-1000 employees

View all 1 answers on this topic

Likelihood to Recommend

AB Tasty

Insider Growth Management Platform (GMP)

Feature Rating Comparison

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Visual / WYSIWYG editor

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Heatmap tool

Click analytics

Scroll maps

Conversion tracking

Goal tracking

Test reporting

Results segmentation

Pros

AB Tasty

Insider Growth Management Platform (GMP)

Cons

AB Tasty

Insider Growth Management Platform (GMP)

Likelihood to Renew

AB Tasty

Insider Growth Management Platform (GMP)

Support

AB Tasty

Insider Growth Management Platform (GMP)

Alternatives Considered

AB Tasty

Insider Growth Management Platform (GMP)

Return on Investment

AB Tasty

Insider Growth Management Platform (GMP)

Screenshots

AB Tasty

Insider Growth Management Platform (GMP)

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

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