AB Tasty vs Insider Growth Management Platform (GMP)

• Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
• We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
• We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.

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• Excellent Customer Success Support
• Clear and Understandable Reporting Especially for Digital Marketers

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• It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
• Creating reporting and targeting was probably the most difficult part for me.

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• Additional targeting options would potentially improve this product.

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• Increase of turnover
• Test and deploy new functionnalities

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• Knowing your customers better with A/B Tests
• Testing big changes in advance and getting the chance of taking action on it

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