What users are saying about
73 Ratings
73 Ratings
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Score 7.3 out of 100
1 Rating
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Score 7 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Certona, from Kibo

Well-suited for companies that have a wide breadth of products or services to offer. For companies that want to personalize large amounts of the customer experience, Certona is well-suited. If you are only looking to do small amounts of personalization or do relatively non-complex personalization, Certona may be a bit pricier than is needed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Certona, from Kibo
a/b experiment testing
AB Tasty
8.4
Certona, from Kibo
Split URL testing
AB Tasty
8.4
Certona, from Kibo
Multivariate testing
AB Tasty
8.0
Certona, from Kibo
Multi-page/funnel testing
AB Tasty
7.4
Certona, from Kibo
Mobile app testing
AB Tasty
7.6
Certona, from Kibo
Visual / WYSIWYG editor
AB Tasty
7.8
Certona, from Kibo
Advanced code editor
AB Tasty
8.2
Certona, from Kibo
Page surveys
AB Tasty
7.3
Certona, from Kibo
Preview mode
AB Tasty
8.0
Certona, from Kibo
Experiment scheduler
AB Tasty
8.2
Certona, from Kibo
Client-side tests
AB Tasty
8.9
Certona, from Kibo
Mutually exclusive tests
AB Tasty
8.2
Certona, from Kibo

Audience Segmentation & Targeting

AB Tasty
8.5
Certona, from Kibo
Standard visitor segmentation
AB Tasty
8.3
Certona, from Kibo
Behavioral visitor segmentation
AB Tasty
8.4
Certona, from Kibo
Traffic allocation control
AB Tasty
8.6
Certona, from Kibo
Website personalization
AB Tasty
8.5
Certona, from Kibo

Results and Analysis

AB Tasty
7.6
Certona, from Kibo
Heatmap tool
AB Tasty
6.4
Certona, from Kibo
Click analytics
AB Tasty
7.8
Certona, from Kibo
Scroll maps
AB Tasty
7.7
Certona, from Kibo
Conversion tracking
AB Tasty
7.9
Certona, from Kibo
Goal tracking
AB Tasty
7.8
Certona, from Kibo
Test reporting
AB Tasty
8.0
Certona, from Kibo
Results segmentation
AB Tasty
7.2
Certona, from Kibo
Experiments results dashboard
AB Tasty
7.7
Certona, from Kibo

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Certona, from Kibo

  • Extensive testing opportunities with specifically dedicated resources on Certona's side
  • Account management is very committed to finding areas of opportunity and improvements
  • The strength of the algorithm used to drive personalization
  • Ability to create in-depth product reporting
Anonymous | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Certona, from Kibo

  • User portal can be slow, especially with larger reports
  • While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Certona, from Kibo

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Certona, from Kibo

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Certona, from Kibo

  • Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
  • Strong return on visual search product, which gives customers more views of the product during the search process
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Certona, from Kibo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Certona, from Kibo
7.0

Likelihood to Renew

AB Tasty
7.7
Certona, from Kibo

Support Rating

AB Tasty
7.3
Certona, from Kibo

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