What users are saying about
73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 73 reviews and ratings
125 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 6.3 out of 100
Based on 125 reviews and ratings
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
UX Designer
SCM Suomi OyInternet, 51-200 employees
Kibo Personalization (Monetate + Certona)
I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.

Verified User
Project Manager in Marketing
Retail Company, 201-500 employeesFeature Rating Comparison
Testing and Experimentation
AB Tasty
8.0
Kibo Personalization (Monetate + Certona)
—
a/b experiment testing
AB Tasty
8.3
Kibo Personalization (Monetate + Certona)
—
Split URL testing
AB Tasty
8.1
Kibo Personalization (Monetate + Certona)
—
Multivariate testing
AB Tasty
8.0
Kibo Personalization (Monetate + Certona)
—
Multi-page/funnel testing
AB Tasty
7.4
Kibo Personalization (Monetate + Certona)
—
Mobile app testing
AB Tasty
7.4
Kibo Personalization (Monetate + Certona)
—
Visual / WYSIWYG editor
AB Tasty
7.6
Kibo Personalization (Monetate + Certona)
—
Advanced code editor
AB Tasty
8.2
Kibo Personalization (Monetate + Certona)
—
Page surveys
AB Tasty
7.3
Kibo Personalization (Monetate + Certona)
—
Preview mode
AB Tasty
8.0
Kibo Personalization (Monetate + Certona)
—
Experiment scheduler
AB Tasty
8.2
Kibo Personalization (Monetate + Certona)
—
Client-side tests
AB Tasty
8.9
Kibo Personalization (Monetate + Certona)
—
Mutually exclusive tests
AB Tasty
8.2
Kibo Personalization (Monetate + Certona)
—
Audience Segmentation & Targeting
AB Tasty
8.4
Kibo Personalization (Monetate + Certona)
—
Standard visitor segmentation
AB Tasty
8.2
Kibo Personalization (Monetate + Certona)
—
Behavioral visitor segmentation
AB Tasty
8.3
Kibo Personalization (Monetate + Certona)
—
Traffic allocation control
AB Tasty
8.6
Kibo Personalization (Monetate + Certona)
—
Website personalization
AB Tasty
8.3
Kibo Personalization (Monetate + Certona)
—
Results and Analysis
AB Tasty
7.4
Kibo Personalization (Monetate + Certona)
—
Heatmap tool
AB Tasty
5.9
Kibo Personalization (Monetate + Certona)
—
Click analytics
AB Tasty
7.7
Kibo Personalization (Monetate + Certona)
—
Scroll maps
AB Tasty
7.4
Kibo Personalization (Monetate + Certona)
—
Conversion tracking
AB Tasty
7.8
Kibo Personalization (Monetate + Certona)
—
Goal tracking
AB Tasty
7.6
Kibo Personalization (Monetate + Certona)
—
Test reporting
AB Tasty
7.9
Kibo Personalization (Monetate + Certona)
—
Results segmentation
AB Tasty
7.2
Kibo Personalization (Monetate + Certona)
—
Experiments results dashboard
AB Tasty
7.7
Kibo Personalization (Monetate + Certona)
—
Pros
AB Tasty
- Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
- Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
CRO Specialist
Evolve Vacation RentalHospitality, 201-500 employees
Kibo Personalization (Monetate + Certona)
- You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
- If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
- The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
- The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Email Marketing Analyst
PositecMarketing and Advertising, 51-200 employees
Cons
AB Tasty
- Sometimes the platform is a little glitchy and requires a refresh.
- Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
- Email notification for when an experiment reaches a certain confidence level.

Verified User
Manager in Other
Luxury Goods & Jewelry Company, 51-200 employeesKibo Personalization (Monetate + Certona)
- Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
- A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.

Verified User
Employee in Product Management
Retail Company, 201-500 employeesLikelihood to Renew
AB Tasty
AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

Verified User
Project Manager in Marketing
Internet Company, 11-50 employeesKibo Personalization (Monetate + Certona)
Kibo Personalization (Monetate + Certona) 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.

Verified User
Manager in Corporate
Retail Company, 10,001+ employeesUsability
AB Tasty
No score
No answers yet
No answers on this topic
Kibo Personalization (Monetate + Certona)
Kibo Personalization (Monetate + Certona) 7.5
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.

Verified User
Manager in Other
Apparel & Fashion Company, 10,001+ employeesSupport Rating
AB Tasty
AB Tasty 7.4
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Digital Optimisation Specialist
Pets at HomeRetail, 10,001+ employees
Kibo Personalization (Monetate + Certona)
Kibo Personalization (Monetate + Certona) 8.2
Based on 30 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Marketing Manager - Internal Channel, Testing and Personalization
Walgreens.comRetail, 10,001+ employees
Implementation Rating
AB Tasty
No score
No answers yet
No answers on this topic
Kibo Personalization (Monetate + Certona)
Kibo Personalization (Monetate + Certona) 8.5
Based on 6 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Director of E-Commerce, VF Sportswear
VF CorporationRetail, 501-1000 employees
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Senior Director of Web & E-Commerce
AvidComputer Software, 1001-5000 employees
Kibo Personalization (Monetate + Certona)
Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.

Verified User
Director in Marketing
Retail Company, 1001-5000 employeesReturn on Investment
AB Tasty
- Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
- We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
- The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
- Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Chef de Produit Web Junior
EurosportMedia Production, 501-1000 employees
Kibo Personalization (Monetate + Certona)
- In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
- Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.

Verified User
Project Manager in Marketing
Apparel & Fashion Company, 1001-5000 employeesScreenshots
AB Tasty
See All (5) AB Tasty ScreenshotsKibo Personalization (Monetate + Certona)
—Pricing Details
AB Tasty
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Kibo Personalization (Monetate + Certona)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional