74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
145 Ratings
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Kibo Personalization, powered by Monetate & Certona

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
145 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Feature Set Ratings

    Testing and Experimentation

    8.1

    AB Tasty

    81%

    Kibo Personalization, powered by Monetate & Certona

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 12/12 features

    a/b experiment testing

    8.5
    85%
    17 Ratings
    N/A
    0 Ratings

    Split URL testing

    8.6
    86%
    12 Ratings
    N/A
    0 Ratings

    Multivariate testing

    8.0
    80%
    14 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    7.4
    74%
    12 Ratings
    N/A
    0 Ratings

    Mobile app testing

    7.8
    78%
    4 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    8.0
    80%
    13 Ratings
    N/A
    0 Ratings

    Advanced code editor

    8.2
    82%
    4 Ratings
    N/A
    0 Ratings

    Page surveys

    7.3
    73%
    2 Ratings
    N/A
    0 Ratings

    Preview mode

    8.0
    80%
    4 Ratings
    N/A
    0 Ratings

    Experiment scheduler

    8.2
    82%
    3 Ratings
    N/A
    0 Ratings

    Client-side tests

    8.9
    89%
    4 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.2
    82%
    2 Ratings
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    8.6

    AB Tasty

    86%

    Kibo Personalization, powered by Monetate & Certona

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 4/4 features

    Standard visitor segmentation

    8.5
    85%
    15 Ratings
    N/A
    0 Ratings

    Behavioral visitor segmentation

    8.5
    85%
    13 Ratings
    N/A
    0 Ratings

    Traffic allocation control

    8.7
    87%
    16 Ratings
    N/A
    0 Ratings

    Website personalization

    8.8
    88%
    14 Ratings
    N/A
    0 Ratings

    Results and Analysis

    7.8

    AB Tasty

    78%

    Kibo Personalization, powered by Monetate & Certona

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 8/8 features

    Heatmap tool

    7.0
    70%
    6 Ratings
    N/A
    0 Ratings

    Click analytics

    8.1
    81%
    13 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.2
    82%
    6 Ratings
    N/A
    0 Ratings

    Conversion tracking

    7.9
    79%
    16 Ratings
    N/A
    0 Ratings

    Goal tracking

    7.9
    79%
    16 Ratings
    N/A
    0 Ratings

    Test reporting

    8.2
    82%
    17 Ratings
    N/A
    0 Ratings

    Results segmentation

    7.2
    72%
    15 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    7.7
    77%
    4 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • AB Tasty is rated higher in 1 area: Likelihood to Recommend
    • Kibo Personalization, powered by Monetate & Certona is rated higher in 2 areas: Likelihood to Renew, Support Rating

    Likelihood to Recommend

    8.6

    AB Tasty

    86%
    48 Ratings
    7.6

    Kibo Personalization, powered by Monetate & Certona

    76%
    95 Ratings

    Likelihood to Renew

    7.7

    AB Tasty

    77%
    8 Ratings
    8.2

    Kibo Personalization, powered by Monetate & Certona

    82%
    24 Ratings

    Usability

    AB Tasty

    N/A
    0 Ratings
    5.6

    Kibo Personalization, powered by Monetate & Certona

    56%
    16 Ratings

    Availability

    AB Tasty

    N/A
    0 Ratings
    10.0

    Kibo Personalization, powered by Monetate & Certona

    100%
    2 Ratings

    Performance

    AB Tasty

    N/A
    0 Ratings
    10.0

    Kibo Personalization, powered by Monetate & Certona

    100%
    2 Ratings

    Support Rating

    7.3

    AB Tasty

    73%
    3 Ratings
    8.0

    Kibo Personalization, powered by Monetate & Certona

    80%
    31 Ratings

    In-Person Training

    AB Tasty

    N/A
    0 Ratings
    10.0

    Kibo Personalization, powered by Monetate & Certona

    100%
    1 Rating

    Implementation Rating

    AB Tasty

    N/A
    0 Ratings
    8.5

    Kibo Personalization, powered by Monetate & Certona

    85%
    6 Ratings

    Likelihood to Recommend

    AB Tasty

    A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
    Laura Karhu | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    In terms of multivariant testing, it is probably one of the most flexible and powerful tools I've used. It's really easy to quickly tweak and change site elements without the need for any coding knowledge. Should you have coding knowledge the tool is even more powerful. The only criticism would be allowing conditional logic in their recommendations engine, i.e. allowing certain logics to fire over others based on what the user is looking at/has carted.
    Anonymous | TrustRadius Reviewer

    Pros

    AB Tasty

    • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
    • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
    Matt Mattson | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    • Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
    • Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
    • We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!
    Anonymous | TrustRadius Reviewer

    Cons

    AB Tasty

    • Sometimes the platform is a little glitchy and requires a refresh.
    • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
    • Email notification for when an experiment reaches a certain confidence level.
    Anonymous | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    • The learning curve is a little steep, especially if you're unfamiliar with HTML/CSS. The tool is so powerful but can be overwhelming at first. The intro instructional videos/content is helpful but it doesn't cover everything. We needed to partner with an optimization company to better understand the tool and get started.
    • Setting up an experiment for the first time isn't simple when you're a marketer who is inexperienced with any sort of web development or even just HTML/CSS. While you can easily select the area you want to create a test with, you don't have a way to easily manipulate that section without the use of HTML/CSS.
    • The first optimization company Monetate recommended us to was horrible - it really was awful working with them. We had dedicated (paid for!) hours that got wasted after the company wasted our time in each meeting (when we did have one - they often needed to reschedule) and they barely knew what our company even did despite multiple meetings. Those hours, despite the awful experience, were never fulfilled, never reimbursed, never carried over to the new (and far better) company. This left a bad taste in my mouth. While I really like this product and it does everything we need, this awful experience and lack of ownership on their end was highly disappointing. We are moving forward though - and happy with our results.
    Steffany Winkelmann | TrustRadius Reviewer

    Pricing Details

    AB Tasty

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $40 per month

    Kibo Personalization, powered by Monetate & Certona

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    Likelihood to Renew

    AB Tasty

    AB Tasty 7.7
    Based on 8 answers
    AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
    Anonymous | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 8.2
    Based on 24 answers
    I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
    Anonymous | TrustRadius Reviewer

    Usability

    AB Tasty

    No score
    No answers yet
    No answers on this topic

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 5.6
    Based on 16 answers
    Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
    Anonymous | TrustRadius Reviewer

    Support Rating

    AB Tasty

    AB Tasty 7.3
    Based on 3 answers
    Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
    Halima Satheya | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 8.0
    Based on 31 answers
    Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
    Laura Santoki | TrustRadius Reviewer

    Implementation Rating

    AB Tasty

    No score
    No answers yet
    No answers on this topic

    Kibo Personalization, powered by Monetate & Certona

    Kibo Personalization, powered by Monetate & Certona 8.5
    Based on 6 answers
    Make sure that your feeds into Monetate are thoroughly QA'd
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    AB Tasty

    We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
    Jeff Copetas | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    At the time of selection, it was the best tool to fit our business needs. The day-to-day users were able to create some experiences on their own and did not require much oversight. We also had developer support built into our contract along with internal developer support so most experiences were achievable. We believed it was as good and in some ways better than the other comparable tools on the market.
    Eric Kearney | TrustRadius Reviewer

    Return on Investment

    AB Tasty

    • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
    • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
    • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
    • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
    Valentin Viguier | TrustRadius Reviewer

    Kibo Personalization, powered by Monetate & Certona

    • Monetate has shown us how our new site features have either helped customer experience or created a negative impact.
    • One issue we've run into with Monetate is site speed. Too many tests or experiences going on at once will slow down the website noticeably.
    • Monetate has made it faster and easier for us to launch our ideas without having to go through IT for changes.
    Anonymous | TrustRadius Reviewer

    Screenshots

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