AB Tasty vs. Luigi's Box

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.

Incentivized

I definitely recommend Luigi's Box if you would like to increase the engagement and monetization of your search and listings. It has thoughtful design that helps you utilize the tool for it's maximum potential. The team is also adding new functionalities, so I hope it will develop in the future.

• Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
• Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.

Incentivized

• search merchandizing
• analytics - data for searches with no/low conversions
• synonym suggestions
• custom keyword enrichment for specific products
• boosting of specific brands/categories
• query reqrites

• Sometimes the platform is a little glitchy and requires a refresh.
• Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
• Email notification for when an experiment reaches a certain confidence level.

Incentivized

• So many options for a newcomer to tool - harder to navigate
• Pricing for smaller companies
• Harder to set up more complicated techniques

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

An excellent tool that to help you understand how visitors to your website search for your products and services, how successful they are in their searches and what needs to be adjusted to achieve the highest number of conversions and the fewest searches without results.

Incentivized

Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.

Incentivized

Their support is excellent. Quick and helpful.

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.

Incentivized

We had really good references for Luigi's Box so we barely considered any other option or alternative. I must say that we do not regret so far. Mostly because the implementation was fast and easy and thanks to self learning algorithm, Luigi's Box needs minimum maintenance. The product seemed a bit pricy at the beginning but it paid of.

• Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
• We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
• The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
• Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.

• Visitors have no problem finding the product or service they are looking for on the web.
• The visitor has no problem finding specific documents and contracts.
• Negative impact is, that Luigi's Box is not part of our web, it's a tool for searching, so if visitor write some term and presses enter, he is already out of Luigi's Box results.

Incentivized