What users are saying about

AB Tasty

Top Rated
44 Ratings

Maxymiser

82 Ratings

AB Tasty

Top Rated
44 Ratings
Score 8.4 out of 101

Maxymiser

82 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
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Maxymiser

Maxymiser is a premium tool with a premium team behind it, thus if budget is an issue- might be better to look at different suppliers to get started. Here is some of the selection criteria that we looked at:
  • What is the quality of their suggestions for the first test- did they understand the business and come up with the best KPIs for the test and your company’s strategy, was design tailored to your style guidelines? Was the follow up test recommendations provided?
  • How much resource was allocated to the test and account- how quickly are the briefs produced, how many people work on the account, where are the assets hosted, how quickly are the issues rectified, how much time did it take between the brief and the test launch?
  • Tag load time- how quickly does the tag load in different geographies, does it cause any problems on any of the pages, does it work with your tag management solution?
  • Analytics- does it provide real time analytics? Does it integrate with other data tools used on your site? How easy it is to understand the data? How easy is it to export and work with the data? How many different ways are there to analyse the data (are the filters and segments provided enough for your business)? Were post- test reports delivered on time? What was the quality of the report?
  • Interface- how easy to use and understand? The quality of the training provided, how often, was it at the level that the team needed? How easy is it to stop, pause and launch the test? How often is the interface updated, etc (esp relevant if not fully managed service)?
  • Roadmap- is it ahead of the competition in terms of product functionality? How relevant is the upcoming functionality to your business? Is it in line with industry trends?
  • Price
  • Team (for fully managed service only)- how approachable and knowledgeable is the team? How quickly they respond to requests? Do they understand challenges in your specific market? How easy is it to work with them? What is the quality of their communication and engagement with you?
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Pros

  • Simple interface, easy to use dashboard, reporting, editor and targeting options.
  • Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
  • Great support form the team to help mazimising efforts and tests.
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  • Reconciling reported numbers to your analytics provider
  • Quickly driving a significant ROI from first few tests
  • Backed by awesome, knowledgeable team
  • Takes large complex tests in stride
  • Fast, durable, stable platform even when under large traffic loads
  • Cross device testing
  • Insight discovery, you find stuff out about your business you never knew
Matthew Lawson profile photo

Cons

  • A debugger console is missing, because it is sometimes hard to understand why your personalization is not displaying.
Panthéa Nasseri profile photo
  • Delivery times on managed service campaigns is frustratingly long. This has got better with the introduction of self serve options, but more complex campaigns under managed service are slow to launch. This can cause issues in very fast paced environments with constant change.
  • Analytics UI is not the most user friendly. Fine when you get used to it, but doesn't do a great job for the less experienced. Switching between results is pretty clunky.
Dan Beeston profile photo

Likelihood to Renew

AB Tasty7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Maxymiser8.3
Based on 21 answers
Always open to alternatives but competitors will have to define a clear proposition to switching which will be a difficult job
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Usability

No score
No answers yet
No answers on this topic
Maxymiser8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
Maxymiser9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

No score
No answers yet
No answers on this topic
Maxymiser9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

We selected AB Tasty after using Google Analytics because setting up tests on Google's free test was not as easy and the results were not very precise. We had illogical results due to the way tests were set up on the tool so we chose a more reliable tool with flexibility for the marketing team. Our website technical architecture can sometimes be complex and AB Tasty was the only tool with a french support team that allowed us to set up the tests we needed
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It was simply the most resilient testing tool out there. It offered everything we needed and was able to keep up with the fast paced development process. Others fell over at the result accuracy, their process, the speed of delivery. Also the quality of the team behind the product is a massive factor
Matthew Lawson profile photo

Return on Investment

  • Using AB Tasty made the marketing team a lot more efficient as we don't need the IT team that much to launch tests and follow the results.
  • AB Tasty reportings gave us the useful information to analyse the results of our tests and to keep improving our forms and landing pages.
  • The results are much more reliable on AB Tasty than on free tools we'd been using before.
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  • Customer-driven and data driven decision making has improved, as we can quantify the value of our ideas through the behavior of our customers.
  • The non-commercial value of insight has been positive, understanding more deeply what it is about what we create for our customer experience that works or not, that can drive future decisions.
  • The management of risk has been positive, helping the business avoid the churn which can happen when ideas are put live without being tested. Also improving focus on what works, by quantifying what doesn't.
Joseph Enever profile photo

Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Maxymiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details