AB Tasty vs. Meiro CDP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Meiro CDP
Score 8.8 out of 10
Enterprise companies (1,001+ employees)
Meiro is a composable, privacy-first Customer Data Platform designed for both marketing and IT teams, balancing the delivery of consistent, personalized experiences with uncompromised security and data control. Meiro unifies customer data across touchpoints and devices into a single, comprehensive customer view. This holistic understanding of behaviors and preferences enables marketing teams to engage customers with relevant, personalized experiences across various marketing…
$4,500
per month per installation
Pricing
AB TastyMeiro CDP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyMeiro CDP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
AB TastyMeiro CDP
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.3
22 Ratings
0% above category average
Meiro CDP
-
Ratings
a/b experiment testing8.522 Ratings00 Ratings
Split URL testing8.015 Ratings00 Ratings
Multivariate testing8.519 Ratings00 Ratings
Multi-page/funnel testing9.016 Ratings00 Ratings
Mobile app testing5.05 Ratings00 Ratings
Test significance9.02 Ratings00 Ratings
Visual / WYSIWYG editor10.018 Ratings00 Ratings
Advanced code editor9.08 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode6.69 Ratings00 Ratings
Test duration calculator10.02 Ratings00 Ratings
Experiment scheduler9.56 Ratings00 Ratings
Client-side tests9.59 Ratings00 Ratings
Server-side tests7.01 Ratings00 Ratings
Mutually exclusive tests9.54 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.1
21 Ratings
5% above category average
Meiro CDP
-
Ratings
Standard visitor segmentation9.520 Ratings00 Ratings
Behavioral visitor segmentation8.418 Ratings00 Ratings
Traffic allocation control9.521 Ratings00 Ratings
Website personalization9.019 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.4
22 Ratings
1% below category average
Meiro CDP
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking8.521 Ratings00 Ratings
Goal tracking9.021 Ratings00 Ratings
Test reporting9.022 Ratings00 Ratings
Results segmentation8.019 Ratings00 Ratings
Experiments results dashboard9.59 Ratings00 Ratings
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AB TastyMeiro CDP
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Score 9.8 out of 10
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Score 8.8 out of 10
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Score 8.9 out of 10
Klaviyo
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Score 8.8 out of 10
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Score 8.9 out of 10
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Score 8.7 out of 10
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User Ratings
AB TastyMeiro CDP
Likelihood to Recommend
9.0
(53 ratings)
8.8
(3 ratings)
Likelihood to Renew
7.7
(8 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
7.3
(2 ratings)
-
(0 ratings)
User Testimonials
AB TastyMeiro CDP
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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Meiro
- personalization (The platform helps us with execution of several triggers - abandoned shopping cart, shopping intention etc. We are not bounded by capability of platform - anything can be executed on our own.) - CDP + ETL (Platform offers two products Meiro Integrations and Meiro Business Explorer - first one is sort of ETL tool using which, we can create custom data pipelines, connect to various data sources, build own connectors and schedule very complicated jobs. Second tool is more related to creating the custom segments, schedule regular export to another marketing platforms. I like how these two worlds are split. It just make sense to work with it.) - predictive modelling (There is huge potential for data engineering and data science teams to fully operate the platform - running CLV models, recommendation engines, creating complicated data pipelines from various data sources bringing them on one place. I thing about Meiro as amazing execution platform for such teams - running CLV modelling on data marts and use outputs in Meiro.) - platform enabling collaborative work (Platform offers various departments an environemnt, where they can work productively.)
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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Meiro
  • By being able to include segmentation operations within our customer management, it is no longer necessary to opt for the use of GDPR software, as Meiro and its end-to-end solution system is enough to cover the entire data matching quota, to properly define which salesperson is best suited to each customer (that's why we use this tool).
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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Meiro
  • We do not agree with the derogatory opinion about our experience using Meiro, as the service proved to maintain a quite positive quality level, so we are satisfied with the investment made in the use of Meiro and with the results, it has shown us when modeling information.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Meiro
No answers on this topic
Usability
AB Tasty
I think it is relatively self explanatory to use, if there are any difficulties then there are help icons on there to tell you
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Meiro
No answers on this topic
Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Meiro
No answers on this topic
Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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Meiro
We started with Meiro. There was nothing here previously.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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Meiro
No answers on this topic
ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

Meiro CDP Screenshots

Screenshot of Native Email Channel—This is used to create and automate dynamically personalized email campaigns with a custom HTML or no-code visual editor. The email solution enables the user to pick any SMTP provider of choice.Screenshot of Customer Journey Orchestration — A drag-and-drop interface that allows marketers to design, manage, and execute complex, multi-step omnichannel campaigns. Streamlining campaign orchestration enhances marketing efficiency and ensures consistent, personalized customer experiences across all channels.Screenshot of Web/Pop up Banners — This is used to create a static image or HTML Web/Mobile banners, and set conditions to display banners to certain segments, on certain pages, or upon certain events, enabling personalization.Screenshot of No-code audience segmentation — Used to create and refine targeted customer groups through a no-code interface, enhancing personalization and boosting campaign effectiveness without SQL knowledge or IT support.Screenshot of Native Mobile Push — Activates customer segments with personalized app notifications directly from Meiro’s interface.