80 Ratings
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Top Rated
654 Ratings
80 Ratings
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Score 8.5 out of 100

Oracle CX Marketing

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Top Rated
654 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

    Testing and Experimentation

    8.4

    AB Tasty

    84%

    Oracle CX Marketing

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 13/13 features

    a/b experiment testing

    9.1
    91%
    20 Ratings
    N/A
    0 Ratings

    Split URL testing

    9.8
    98%
    13 Ratings
    N/A
    0 Ratings

    Multivariate testing

    8.6
    86%
    17 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    8.5
    85%
    15 Ratings
    N/A
    0 Ratings

    Mobile app testing

    7.9
    79%
    4 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    7.6
    76%
    16 Ratings
    N/A
    0 Ratings

    Advanced code editor

    8.6
    86%
    6 Ratings
    N/A
    0 Ratings

    Page surveys

    5.1
    51%
    3 Ratings
    N/A
    0 Ratings

    Preview mode

    9.1
    91%
    7 Ratings
    N/A
    0 Ratings

    Test duration calculator

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Experiment scheduler

    8.9
    89%
    4 Ratings
    N/A
    0 Ratings

    Client-side tests

    8.9
    89%
    7 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.2
    82%
    2 Ratings
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    7.3

    AB Tasty

    73%

    Oracle CX Marketing

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 4/4 features

    Standard visitor segmentation

    8.2
    82%
    18 Ratings
    N/A
    0 Ratings

    Behavioral visitor segmentation

    6.6
    66%
    16 Ratings
    N/A
    0 Ratings

    Traffic allocation control

    6.3
    63%
    19 Ratings
    N/A
    0 Ratings

    Website personalization

    8.2
    82%
    17 Ratings
    N/A
    0 Ratings

    Results and Analysis

    7.5

    AB Tasty

    75%

    Oracle CX Marketing

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 8/8 features

    Heatmap tool

    7.3
    73%
    8 Ratings
    N/A
    0 Ratings

    Click analytics

    7.7
    77%
    16 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Conversion tracking

    9.1
    91%
    19 Ratings
    N/A
    0 Ratings

    Goal tracking

    8.6
    86%
    19 Ratings
    N/A
    0 Ratings

    Test reporting

    5.9
    59%
    20 Ratings
    N/A
    0 Ratings

    Results segmentation

    6.2
    62%
    18 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    7.1
    71%
    7 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    AB Tasty

    Feature Set Not Supported
    N/A
    8.3

    Oracle CX Marketing

    83%
    Oracle CX Marketing ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.4
    84%
    118 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.2
    82%
    121 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.4
    84%
    117 Ratings

    Landing pages

    N/A
    0 Ratings
    8.5
    85%
    125 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    119 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.3
    83%
    114 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.4
    84%
    237 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    127 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.3
    83%
    109 Ratings

    Lead Management

    AB Tasty

    Feature Set Not Supported
    N/A
    8.4

    Oracle CX Marketing

    84%
    Oracle CX Marketing ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.5
    85%
    111 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.3
    83%
    105 Ratings

    Data quality management

    N/A
    0 Ratings
    8.5
    85%
    110 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.3
    83%
    90 Ratings

    Campaign Management

    AB Tasty

    Feature Set Not Supported
    N/A
    8.4

    Oracle CX Marketing

    84%
    Oracle CX Marketing ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.3
    83%
    95 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.4
    84%
    99 Ratings

    Social Media Marketing

    AB Tasty

    Feature Set Not Supported
    N/A
    8.0

    Oracle CX Marketing

    80%
    Oracle CX Marketing ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.0
    80%
    71 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.0
    80%
    67 Ratings

    Reporting & Analytics

    AB Tasty

    Feature Set Not Supported
    N/A
    8.2

    Oracle CX Marketing

    82%
    Oracle CX Marketing ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.2
    82%
    123 Ratings

    Standard reports

    N/A
    0 Ratings
    8.2
    82%
    121 Ratings

    Custom reports

    N/A
    0 Ratings
    8.1
    81%
    114 Ratings

    Platform & Infrastructure

    AB Tasty

    Feature Set Not Supported
    N/A
    8.2

    Oracle CX Marketing

    82%
    Oracle CX Marketing ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.1
    81%
    106 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.0
    80%
    89 Ratings

    Customizability

    N/A
    0 Ratings
    8.4
    84%
    110 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.5
    85%
    89 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.0
    80%
    46 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.0
    80%
    36 Ratings

    Attribute Ratings

    • AB Tasty is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • Oracle CX Marketing is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    9.0

    AB Tasty

    90%
    51 Ratings
    8.3

    Oracle CX Marketing

    83%
    249 Ratings

    Likelihood to Renew

    7.7

    AB Tasty

    77%
    8 Ratings
    6.0

    Oracle CX Marketing

    60%
    89 Ratings

    Usability

    AB Tasty

    N/A
    0 Ratings
    8.9

    Oracle CX Marketing

    89%
    14 Ratings

    Availability

    AB Tasty

    N/A
    0 Ratings
    8.2

    Oracle CX Marketing

    82%
    18 Ratings

    Performance

    AB Tasty

    N/A
    0 Ratings
    8.0

    Oracle CX Marketing

    80%
    10 Ratings

    Support Rating

    7.3

    AB Tasty

    73%
    3 Ratings
    9.9

    Oracle CX Marketing

    99%
    32 Ratings

    In-Person Training

    AB Tasty

    N/A
    0 Ratings
    7.3

    Oracle CX Marketing

    73%
    3 Ratings

    Online Training

    AB Tasty

    N/A
    0 Ratings
    7.6

    Oracle CX Marketing

    76%
    11 Ratings

    Implementation Rating

    AB Tasty

    N/A
    0 Ratings
    8.8

    Oracle CX Marketing

    88%
    20 Ratings

    Configurability

    AB Tasty

    N/A
    0 Ratings
    6.4

    Oracle CX Marketing

    64%
    1 Rating

    Ease of integration

    AB Tasty

    N/A
    0 Ratings
    2.0

    Oracle CX Marketing

    20%
    2 Ratings

    Product Scalability

    AB Tasty

    N/A
    0 Ratings
    8.7

    Oracle CX Marketing

    87%
    122 Ratings

    Vendor post-sale

    AB Tasty

    N/A
    0 Ratings
    6.4

    Oracle CX Marketing

    64%
    1 Rating

    Vendor pre-sale

    AB Tasty

    N/A
    0 Ratings
    7.3

    Oracle CX Marketing

    73%
    1 Rating

    Likelihood to Recommend

    AB Tasty

    A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
    Read full review

    Oracle

    A duration of one and a half years is enough for us to
    recognize the capabilities of a tool and in my opinion, this one is just a
    great tool to manage marketing campaigns of even massive-sized firms. Its
    marketing automation tool and its way of managing campaign and the way it
    executes digital initiatives is enough to get an inkling of its abilities.
    Less favorable for the people who want to have something at
    a cheap price and are more dependent on the reports as its reports have nothing
    much in detail.
    Read full review

    Pros

    AB Tasty

    • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
    • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
    Read full review

    Oracle

    • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
    • It is highly customizable.
    • It presents data in a form that is easily understandable and reports are highly beneficial for us.
    • Analytics in the form of graphs.
    Read full review

    Cons

    AB Tasty

    • Sometimes the platform is a little glitchy and requires a refresh.
    • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
    • Email notification for when an experiment reaches a certain confidence level.
    Read full review

    Oracle

    • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
    • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
    • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
    • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
    • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
    • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
    Read full review

    Pricing Details

    AB Tasty

    Starting Price

    Editions & Modules

    AB Tasty editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Oracle CX Marketing

      Starting Price

      $2,000 per month

      Editions & Modules

      Oracle CX Marketing editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        Optional

        Additional Details

        CX Marketing pricing is a function of usage.

        Likelihood to Renew

        AB Tasty

        AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
        Read full review

        Oracle

        We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
        Read full review

        Usability

        AB Tasty

        No answers on this topic

        Oracle

        Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
        Read full review

        Reliability and Availability

        AB Tasty

        No answers on this topic

        Oracle

        No one has experienced any problems with availablity.
        Read full review

        Performance

        AB Tasty

        No answers on this topic

        Oracle

        There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
        Read full review

        Support Rating

        AB Tasty

        Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
        Read full review

        Oracle

        We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
        Read full review

        In-Person Training

        AB Tasty

        No answers on this topic

        Oracle

        They offer very basic classes which are required for master certification.

        After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
        Read full review

        Online Training

        AB Tasty

        No answers on this topic

        Oracle

        Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
        Read full review

        Implementation Rating

        AB Tasty

        No answers on this topic

        Oracle

        I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
        Read full review

        Alternatives Considered

        AB Tasty

        We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
        Read full review

        Oracle

        It was quite complex to generate segments with Adobe
        analytics and I wasn’t personally satisfied with the overall performance of
        Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
        to something else better than Adobe Analytics and is available in the market at
        a cheap rate and we ended up doing our research for the most suitable tool at
        Oracle Infinity and we don’t regret our decision.
        Read full review

        Scalability

        AB Tasty

        No answers on this topic

        Oracle

        Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
        Read full review

        Return on Investment

        AB Tasty

        • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
        • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
        • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
        • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
        Read full review

        Oracle

        • We are able to use it to help our clients scale through testing
        • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
        • Launch a new brand out of Eloqua and measure awareness
        Read full review

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