73 Ratings
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Top Rated
633 Ratings
73 Ratings
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Score 7.3 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
633 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

The Oracle CX Marketing solutions have many scenarios where it is very well suited, to mention 2 important ones: the tools available for Email creation are easy to use and intuitive, making your life easier (especially with templates). Also, the Marketing Automation is visually clear and easy to use, especially if compared with some other Automation tools that I have worked on before.
Fabricio Velasco | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
a/b experiment testing
AB Tasty
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Split URL testing
AB Tasty
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Multivariate testing
AB Tasty
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Multi-page/funnel testing
AB Tasty
7.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mobile app testing
AB Tasty
7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Visual / WYSIWYG editor
AB Tasty
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Advanced code editor
AB Tasty
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Page surveys
AB Tasty
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Preview mode
AB Tasty
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiment scheduler
AB Tasty
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Client-side tests
AB Tasty
8.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mutually exclusive tests
AB Tasty
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Audience Segmentation & Targeting

AB Tasty
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Standard visitor segmentation
AB Tasty
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Behavioral visitor segmentation
AB Tasty
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Traffic allocation control
AB Tasty
8.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Website personalization
AB Tasty
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Results and Analysis

AB Tasty
7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Heatmap tool
AB Tasty
6.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Click analytics
AB Tasty
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Scroll maps
AB Tasty
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Conversion tracking
AB Tasty
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Goal tracking
AB Tasty
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Test reporting
AB Tasty
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Results segmentation
AB Tasty
7.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Experiments results dashboard
AB Tasty
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
WYSIWYG email editor
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Dynamic content
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Ability to test dynamic content
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Landing pages
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
A/B testing
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Mobile optimization
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Email deliverability reporting
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
List management
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Triggered drip sequences
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Lead Management

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Lead nurturing
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Lead scoring and grading
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Data quality management
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Automated sales alerts and tasks
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Campaign Management

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Calendaring
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Event/webinar marketing
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Social Media Marketing

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Social sharing and campaigns
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Social profile integration
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7

Reporting & Analytics

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Dashboards
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Standard reports
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Custom reports
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Platform & Infrastructure

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
API
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Role-based workflow & approvals
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Customizability
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Integration with Salesforce.com
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Integration with Microsoft Dynamics CRM
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Integration with SugarCRM
AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

AB Tasty

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

AB Tasty

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

AB Tasty

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

AB Tasty

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

AB Tasty

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.
Karan Nanda | TrustRadius Reviewer

Scalability

AB Tasty

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 123 answers
Oracle CX Marketing (formerly Oracle Marketing Cloud) can be implemented in a few hours in different departments depending on their characteristics and the number of users. The positive momentum is all business processes are scaling at a very favorable rate in terms of revenue. Eloqua is a good example of Oracle scalability for all multichannel campaigns.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Likelihood to Renew

AB Tasty
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

AB Tasty
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

AB Tasty
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

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