What users are saying about
73 Ratings
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Top Rated
166 Ratings
73 Ratings
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Score 7.3 out of 100

UserTesting

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Top Rated
166 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

UserTesting

It is a great tool for unmoderated testing. It makes it easy and fast to obtain user feedback on prototypes and live products across devices. Some of the testers are there for the money only and rush through the tasks without much elaboration. The live conversation features could also be improved.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
UserTesting
a/b experiment testing
AB Tasty
8.4
UserTesting
Split URL testing
AB Tasty
8.4
UserTesting
Multivariate testing
AB Tasty
8.0
UserTesting
Multi-page/funnel testing
AB Tasty
7.4
UserTesting
Mobile app testing
AB Tasty
7.6
UserTesting
Visual / WYSIWYG editor
AB Tasty
7.8
UserTesting
Advanced code editor
AB Tasty
8.2
UserTesting
Page surveys
AB Tasty
7.3
UserTesting
Preview mode
AB Tasty
8.0
UserTesting
Experiment scheduler
AB Tasty
8.2
UserTesting
Client-side tests
AB Tasty
8.9
UserTesting
Mutually exclusive tests
AB Tasty
8.2
UserTesting

Audience Segmentation & Targeting

AB Tasty
8.5
UserTesting
Standard visitor segmentation
AB Tasty
8.3
UserTesting
Behavioral visitor segmentation
AB Tasty
8.4
UserTesting
Traffic allocation control
AB Tasty
8.6
UserTesting
Website personalization
AB Tasty
8.5
UserTesting

Results and Analysis

AB Tasty
7.6
UserTesting
Heatmap tool
AB Tasty
6.3
UserTesting
Click analytics
AB Tasty
7.8
UserTesting
Scroll maps
AB Tasty
7.7
UserTesting
Conversion tracking
AB Tasty
7.9
UserTesting
Goal tracking
AB Tasty
7.8
UserTesting
Test reporting
AB Tasty
8.0
UserTesting
Results segmentation
AB Tasty
7.2
UserTesting
Experiments results dashboard
AB Tasty
7.7
UserTesting

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

UserTesting

  • Scheduling of participants in a fast way
  • Supporting analysis of videos by auto-transcriptions and sentiment analysis
  • Templates for the different tests and inspiration for questions
  • Supporting your own recruited users in myPanel
  • That you can test unlimited for the money you pay, this helps us run a lot of tests.
Daniëlle Duijst | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

UserTesting

  • Sometimes with the A/B testing results it was difficult to find out the feedback accurately to compare
  • No highlighter test means that often users can go down a particular stream of thought, that might not have anything to do with the messaging we're looking to test (even after being prompted)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

UserTesting

UserTesting 10.0
Based on 3 answers
UserTesting has drastically changed the way we research. We are now conducting research at a scale and pace that would be impossible to replicate using our traditional recruitment methods. Additionally, the ease of sharing information and findings out of UserTesting has made our research more dynamic and engaging to stakeholders. We can't imagine a situation in which we step backwards now that we have demonstrated the expansion capability UserTesting provides to an in-house UX research practice.
Anonymous | TrustRadius Reviewer

Usability

AB Tasty

No score
No answers yet
No answers on this topic

UserTesting

UserTesting 8.5
Based on 73 answers
Their product team is focused on adding features, but what they should focus on is execution of the UI, user-flows, addressing usability issues, and following UX standards (especially in screener/test creator).The product is usable, but it is a drag most of the time.Also, their statistics module from research is unusable - I would love them to follow what SurveyMonkey does in their statistics module.
Anonymous | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

UserTesting

UserTesting 8.6
Based on 80 answers
UserTesting has a great chat feature I've used regularly to help with account and test questions. Our customer support manager has also been proactive about reaching out to our team and seeing areas in which the tool can be improved for our team.
Anonymous | TrustRadius Reviewer

Implementation Rating

AB Tasty

No score
No answers yet
No answers on this topic

UserTesting

UserTesting 10.0
Based on 2 answers
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
Anonymous | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

UserTesting

Previously used UserZoom. They did the job to a certain extent but after not being completely satisfied and shopping around we re-trialed UserTesting and [were] pleasantly surprised. Much better than when we had previously trialed UserTesting 12 months previously. Much nicer user interface, more flexibility in terms of functionality and features, and much quicker response times for tests being completed.
Alex Jones | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

UserTesting

  • The speed of recruiting allows me to iteratively test and experiment with wording when necessary to get to the point where I know it is being understood which in turn improves the credibility of the research results
  • We haven't yet released the software that I've been testing most of this year, so I can't comment on business impact yet
Craig Scull | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

UserTesting

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
UserTesting
8.9

Likelihood to Renew

AB Tasty
7.7
UserTesting
10.0

Usability

AB Tasty
UserTesting
8.5

Support Rating

AB Tasty
7.3
UserTesting
8.6

Implementation Rating

AB Tasty
UserTesting
10.0

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