AB Tasty vs. UserTesting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
UserTesting
Score 8.0 out of 10
N/A
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business demands.N/A
Pricing
AB TastyUserTesting
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyUserTesting
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AB TastyUserTesting
Considered Both Products
AB Tasty

No answer on this topic

UserTesting
Top Pros
Top Cons
Features
AB TastyUserTesting
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.8
21 Ratings
5% above category average
UserTesting
-
Ratings
a/b experiment testing9.121 Ratings00 Ratings
Split URL testing9.114 Ratings00 Ratings
Multivariate testing8.918 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Test significance10.01 Ratings00 Ratings
Visual / WYSIWYG editor9.617 Ratings00 Ratings
Advanced code editor9.87 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode6.18 Ratings00 Ratings
Test duration calculator9.92 Ratings00 Ratings
Experiment scheduler9.95 Ratings00 Ratings
Client-side tests9.08 Ratings00 Ratings
Mutually exclusive tests10.03 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.3
20 Ratings
7% above category average
UserTesting
-
Ratings
Standard visitor segmentation9.519 Ratings00 Ratings
Behavioral visitor segmentation9.117 Ratings00 Ratings
Traffic allocation control9.020 Ratings00 Ratings
Website personalization9.518 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.4
21 Ratings
1% below category average
UserTesting
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking9.120 Ratings00 Ratings
Goal tracking9.120 Ratings00 Ratings
Test reporting9.121 Ratings00 Ratings
Results segmentation7.519 Ratings00 Ratings
Experiments results dashboard9.38 Ratings00 Ratings
Best Alternatives
AB TastyUserTesting
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.8 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.8 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AB TastyUserTesting
Likelihood to Recommend
8.2
(52 ratings)
8.1
(146 ratings)
Likelihood to Renew
7.7
(8 ratings)
3.7
(6 ratings)
Usability
-
(0 ratings)
8.4
(134 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
7.3
(2 ratings)
8.9
(135 ratings)
Implementation Rating
-
(0 ratings)
6.4
(4 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
AB TastyUserTesting
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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UserTesting
UserTesting is excellent for solving complex content problems. A lot of work I do is based on compliance messaging, some of which is convoluted and confusing for users. If I can test variants of the content on users to find a way that's both compliant and user friendly then I've done my job well, UserTesting is essential in helping me do that. Regarding less appropriate scenarios, I honestly can't think of anything specific that affects my career. It would not be easy to use for physical product testing, considering the platform is online only.
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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UserTesting
  • Post AB testing problem solving to understand why experiences didn't get the intended results
  • Discovery and framing to learn what the users needs are
  • Early iterative prototyping to learn what users think about new mental models and experiences
  • Late stage prototyping to validate the experience
  • To learn about content and what users think about it
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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UserTesting
  • Missing the ability to create folders or tag tests which have been sent out in multiple or successive rounds
  • Word clouds for any verbal responses e.g. describe this page in 3 words
  • More logic to how highlight reels are created, or info pop ups on why they have been created/any interesting segments (this may be more of an AI part to the tool)
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
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Usability
AB Tasty
No answers on this topic
UserTesting
I don't know if it's because of the way that the tasks/questions are inputted on the back end, especially with the different types of questions (verbal, multiple choice, scale, etc), I only found out after I've launched a test an error with my test plan even after I've gone through multiple rounds of review before launching. My eyes don't seem to catch errors well on the back-end even despite me working off a Google document of the test plan
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Reliability and Availability
AB Tasty
No answers on this topic
UserTesting
Never encountered any problems
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Performance
AB Tasty
No answers on this topic
UserTesting
Perfectly fine. Never had any problems.
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Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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UserTesting
We already had some meetings with the team, and the support was great. Also, e-mail responses used to be fast, and the CS team seems to be always available to help. Recently, we had problems recruiting participants, so they arranged a meeting to discuss this topic. So the support is great
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Implementation Rating
AB Tasty
No answers on this topic
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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UserTesting
User Testing is so much easier to use than other user testing tools. It's also pretty good for transcription and now they do transcription in Spanish, which is also an important part of my work and that was one of the reasons I used Dovetail. Now I still use Dovetail as it's a much better option for a research repository than user testing when using multiple research tools.
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Scalability
AB Tasty
No answers on this topic
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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UserTesting
  • Cost savings of over $100K as we dont involve our research vendors as much as we used to do in the past
  • Better tested experience get out in the market quickly even when we don't have enough time available with our researchers; our designers who are well-trained on usertesting.com can test out quickly
Read full review
ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.