What users are saying about
Top Rated
44 Ratings
5 Ratings
Top Rated
44 Ratings
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Score 8.4 out of 101
5 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

AB Tasty

A/B testing on a single page is straightforward (text, images, colors, positions are made very very easy to handle) while testing over full site combining different options is a bit tricky. Visualizing best users' responses in adequation to your plans is hence quite easy using their scenario and indicators very visual and comprehensive.
David Reymond profile photo

Zarget

Zarget is well suited for web testing. The A/B test function is simple yet effective. The tool is also really good for heat maps. Even easier and quicker than A/B testing and so insightful! Goal funnels are also great with Zarget but we use GA functionality for that.
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Pros

  • A/B and multi veritable testing.
  • Screen recording and targeting.
  • WYSIWYG editor to create page variations.
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  • Ease of use - you really don't need much of a prior knowledge of testing to get started with Zarget.
  • Fast setup and integrations - we were ready to go within a day. Same goes for integrations. All you need is a permission from an account owner and webmaster to place the code within the source code of the website.
  • Good support - very responsive when something goes wrong.
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Cons

  • It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
  • Creating reporting and targeting was probably the most difficult part for me.
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  • Page editor is sometimes a bit confusing. Seems to get stuck during the setup process and needs refreshing.
  • I've heard others say that it's quite basic compared to other tools like optimizely so that's probably going to be a downside for us once we get more advanced with testing.
  • For some reason my manager can never actually load Zarget on his computer! We have no idea why this happens but it could be that Zarget is not that compatible with all computer systems.
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Likelihood to Renew

AB Tasty7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available
No score
No answers yet
No answers on this topic

Support

AB Tasty8.2
Based on 1 answer
People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business
Fabrice Moncaut profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected AB tasty because it corresponded with what we were looking for. It had really great feedback and it's almost one of the best tools in the market.
Melanie Pitkanitsos profile photo
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
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Return on Investment

  • Excellent ROI on the acquisition of leads, great ROI for conversion and monetization of customers.
  • Can be tricky sometimes as audience and news are changing over time... so we need to retest after a couple of months to avoid keeping an under-performing version live. Sometimes a version resonates with news and is better at that time, but not in the long term.
Sylvain Marbach profile photo
  • Although we've seen some interesting results, we are yet to implement any of the changes to our website. But the findings are really helpful and we will definitely be putting them to good use.
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Pricing Details

AB Tasty

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

AB Tasty More Information

Zarget

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Zarget More Information