What users are saying about
45 Ratings
5 Ratings
45 Ratings
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Score 8.3 out of 101
5 Ratings
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Score 7.3 out of 101

Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
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Zarget

Zarget is well suited for web testing. The A/B test function is simple yet effective. The tool is also really good for heat maps. Even easier and quicker than A/B testing and so insightful! Goal funnels are also great with Zarget but we use GA functionality for that.
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Pros

AB Tasty

  • Tests are very easy to set up with the platform, or using the widget.
  • AB Tasty's team are very open to propositions of evolutions for the tool.
  • Reading and analyzing the results of the tests is quite simple and intuitive.
  • The results are also easy to share with the people in the company who might find them useful.
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Zarget

  • Ease of use - you really don't need much of a prior knowledge of testing to get started with Zarget.
  • Fast setup and integrations - we were ready to go within a day. Same goes for integrations. All you need is a permission from an account owner and webmaster to place the code within the source code of the website.
  • Good support - very responsive when something goes wrong.
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Cons

AB Tasty

  • Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
  • The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
  • Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).
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Zarget

  • Page editor is sometimes a bit confusing. Seems to get stuck during the setup process and needs refreshing.
  • I've heard others say that it's quite basic compared to other tools like optimizely so that's probably going to be a downside for us once we get more advanced with testing.
  • For some reason my manager can never actually load Zarget on his computer! We have no idea why this happens but it could be that Zarget is not that compatible with all computer systems.
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Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
We are very satisfied with the tool and the service that comes with it. Not renewing our use of AB Tasty is unlikely.
Sébastien Manaches profile photo

Zarget

No score
No answers yet
No answers on this topic

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

Zarget

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty after using Google Analytics because setting up tests on Google's free test was not as easy and the results were not very precise. We had illogical results due to the way tests were set up on the tool so we chose a more reliable tool with flexibility for the marketing team. Our website technical architecture can sometimes be complex and AB Tasty was the only tool with a french support team that allowed us to set up the tests we needed
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Zarget

I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
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Return on Investment

AB Tasty

  • Using AB Tasty made the marketing team a lot more efficient as we don't need the IT team that much to launch tests and follow the results.
  • AB Tasty reportings gave us the useful information to analyse the results of our tests and to keep improving our forms and landing pages.
  • The results are much more reliable on AB Tasty than on free tools we'd been using before.
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Zarget

  • Although we've seen some interesting results, we are yet to implement any of the changes to our website. But the findings are really helpful and we will definitely be putting them to good use.
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Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Zarget

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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