AB Tasty vs. ZoomInfo Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
ZoomInfo Marketing
Score 7.8 out of 10
N/A
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.N/A
Pricing
AB TastyZoomInfo Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyZoomInfo Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AB TastyZoomInfo Marketing
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AB TastyZoomInfo Marketing
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.8
21 Ratings
5% above category average
ZoomInfo Marketing
-
Ratings
a/b experiment testing9.121 Ratings00 Ratings
Split URL testing9.114 Ratings00 Ratings
Multivariate testing8.918 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Test significance10.01 Ratings00 Ratings
Visual / WYSIWYG editor9.717 Ratings00 Ratings
Advanced code editor9.87 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode5.88 Ratings00 Ratings
Test duration calculator9.92 Ratings00 Ratings
Experiment scheduler9.95 Ratings00 Ratings
Client-side tests9.08 Ratings00 Ratings
Mutually exclusive tests10.03 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
9.5
20 Ratings
9% above category average
ZoomInfo Marketing
6.9
5 Ratings
14% below category average
Standard visitor segmentation9.619 Ratings7.65 Ratings
Behavioral visitor segmentation9.317 Ratings6.65 Ratings
Traffic allocation control9.320 Ratings00 Ratings
Website personalization9.618 Ratings00 Ratings
ABM sales intelligence00 Ratings6.45 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
8.5
21 Ratings
0% above category average
ZoomInfo Marketing
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking9.120 Ratings00 Ratings
Goal tracking9.120 Ratings00 Ratings
Test reporting9.321 Ratings00 Ratings
Results segmentation7.619 Ratings00 Ratings
Experiments results dashboard9.48 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
AB Tasty
-
Ratings
ZoomInfo Marketing
6.7
5 Ratings
18% below category average
Automated routing and prioritization00 Ratings6.45 Ratings
Customer interaction histories00 Ratings6.85 Ratings
Engagement data tracking00 Ratings7.05 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AB Tasty
-
Ratings
ZoomInfo Marketing
7.2
5 Ratings
8% below category average
Ad campaign creation00 Ratings7.65 Ratings
Display advertising00 Ratings7.85 Ratings
Contextual advertising00 Ratings6.73 Ratings
Social advertising00 Ratings7.05 Ratings
Ad reporting and analytics00 Ratings6.65 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
AB Tasty
-
Ratings
ZoomInfo Marketing
7.6
5 Ratings
3% below category average
3rd party intent signals00 Ratings7.05 Ratings
Downstream intent signals00 Ratings7.25 Ratings
Account identification00 Ratings8.65 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
AB Tasty
-
Ratings
ZoomInfo Marketing
6.6
5 Ratings
22% below category average
Automated workflow & orchestration00 Ratings6.65 Ratings
Best Alternatives
AB TastyZoomInfo Marketing
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Leadfeeder
Leadfeeder
Score 7.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
LeanData
LeanData
Score 9.8 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AB TastyZoomInfo Marketing
Likelihood to Recommend
8.1
(52 ratings)
7.6
(6 ratings)
Likelihood to Renew
7.7
(8 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
7.4
(6 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
7.3
(2 ratings)
5.5
(2 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.5
(2 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
AB TastyZoomInfo Marketing
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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ZoomInfo
I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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ZoomInfo
  • Audience Coverage.
  • Advertising Performance.
  • Intent Data.
Read full review
Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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ZoomInfo
  • The integration with SalesOS leaves much to be desired.
  • It's hard to prospect accounts within MarketingOS
  • There were a few technical issues that need to be fixed.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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ZoomInfo
No answers on this topic
Usability
AB Tasty
No answers on this topic
ZoomInfo
Definitely some great features there, Zoominfo has built a solid platform that is truly enterprise-grade. I gave a 7 because I feel there is a point where other solutions offer similar features at a lower price point. They might become too big to stay agile enough in the market.
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Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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ZoomInfo
They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
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Online Training
AB Tasty
No answers on this topic
ZoomInfo
Calls using Zoom remote sessions, emails chat.
Read full review
Implementation Rating
AB Tasty
No answers on this topic
ZoomInfo
They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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ZoomInfo
ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.
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Contract Terms and Pricing Model
AB Tasty
No answers on this topic
ZoomInfo
No, it was clear.
Read full review
Scalability
AB Tasty
No answers on this topic
ZoomInfo
Enable scalable process and implementation to use for marketing and sales.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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ZoomInfo
  • Return on investment is difficult with high cost per license
  • helps both sales and marketing with prospecting and campaigns
  • conversions were increased with use of the product
Read full review
ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

ZoomInfo Marketing Screenshots

Screenshot of MarketingOS DashboardScreenshot of Target Audience