Aberdeen vs. Bound

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aberdeen
Score 9.1 out of 10
N/A
Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…N/A
Bound
Score 10.0 out of 10
N/A
Bound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners…N/A
Pricing
AberdeenBound
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AberdeenBound
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
AberdeenBound
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Aberdeen
7.7
1 Ratings
4% below category average
Bound
-
Ratings
Contact information8.01 Ratings00 Ratings
Company information7.01 Ratings00 Ratings
Industry information8.01 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Aberdeen
6.6
1 Ratings
15% below category average
Bound
-
Ratings
Web Personalization7.01 Ratings00 Ratings
3rd party intent signals4.01 Ratings00 Ratings
Downstream intent signals2.01 Ratings00 Ratings
Account identification5.01 Ratings00 Ratings
Buyer journey tracking7.01 Ratings00 Ratings
Revenue forecasts9.01 Ratings00 Ratings
Audience segmentation9.01 Ratings00 Ratings
Conversion optimization9.01 Ratings00 Ratings
Content Syndication7.01 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Aberdeen
-
Ratings
Bound
9.7
1 Ratings
15% above category average
a/b experiment testing00 Ratings10.01 Ratings
Split URL testing00 Ratings9.01 Ratings
Multivariate testing00 Ratings9.01 Ratings
Multi-page/funnel testing00 Ratings10.01 Ratings
Cross-browser testing00 Ratings10.01 Ratings
Mobile app testing00 Ratings9.01 Ratings
Test significance00 Ratings10.01 Ratings
Visual / WYSIWYG editor00 Ratings10.01 Ratings
Advanced code editor00 Ratings10.01 Ratings
Page surveys00 Ratings10.01 Ratings
Visitor recordings00 Ratings9.01 Ratings
Preview mode00 Ratings10.01 Ratings
Test duration calculator00 Ratings10.01 Ratings
Experiment scheduler00 Ratings9.01 Ratings
Experiment workflow and approval00 Ratings10.01 Ratings
Dynamic experiment activation00 Ratings9.01 Ratings
Client-side tests00 Ratings10.01 Ratings
Server-side tests00 Ratings10.01 Ratings
Mutually exclusive tests00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Aberdeen
-
Ratings
Bound
9.8
1 Ratings
12% above category average
Standard visitor segmentation00 Ratings10.01 Ratings
Behavioral visitor segmentation00 Ratings10.01 Ratings
Traffic allocation control00 Ratings9.01 Ratings
Website personalization00 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Aberdeen
-
Ratings
Bound
9.4
1 Ratings
10% above category average
Heatmap tool00 Ratings10.01 Ratings
Click analytics00 Ratings10.01 Ratings
Scroll maps00 Ratings9.01 Ratings
Form fill analysis00 Ratings10.01 Ratings
Conversion tracking00 Ratings8.01 Ratings
Goal tracking00 Ratings9.01 Ratings
Test reporting00 Ratings9.01 Ratings
Results segmentation00 Ratings10.01 Ratings
CSV export00 Ratings10.01 Ratings
Experiments results dashboard00 Ratings9.01 Ratings
Best Alternatives
AberdeenBound
Small Businesses
Lusha
Lusha
Score 8.1 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.6 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
Enterprises
Bombora
Bombora
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AberdeenBound
Likelihood to Recommend
9.0
(1 ratings)
10.0
(5 ratings)
User Testimonials
AberdeenBound
Likelihood to Recommend
Aberdeen
Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.
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Bound Systems, Inc.
I think the customer service and relationship we have with Get Smart Content is great
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Pros
Aberdeen
No answers on this topic
Bound Systems, Inc.
  • Connects easily with other APIs such as Demandbase and Google Analytics.
  • Easily create segments.
  • Easily create segmented content.
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Cons
Aberdeen
No answers on this topic
Bound Systems, Inc.
  • When you set up a campaign you should be able to set up content while in the campaign.
  • You should be able to set up new segments while in the campaign.
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Alternatives Considered
Aberdeen
No answers on this topic
Bound Systems, Inc.
It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
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Return on Investment
Aberdeen
No answers on this topic
Bound Systems, Inc.
  • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
  • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
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ScreenShots

Bound Screenshots

Screenshot of Campaign viewScreenshot of Segment viewScreenshot of Segment list