Aberdeen vs. Demandbase Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aberdeen
Score 9.1 out of 10
N/A
Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…N/A
Demandbase Advertising
Score 9.1 out of 10
N/A
Demandbase Advertising targets in-market accounts and their buying committees based on intent, known contacts, and personas, to drive the right accounts and people to a business's website using ad tech built specifically for B2B.N/A
Pricing
AberdeenDemandbase Advertising
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AberdeenDemandbase Advertising
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AberdeenDemandbase Advertising
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AberdeenDemandbase Advertising
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Aberdeen
7.7
1 Ratings
1% below category average
Demandbase Advertising
-
Ratings
Contact information8.01 Ratings00 Ratings
Company information7.01 Ratings00 Ratings
Industry information8.01 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Aberdeen
6.6
1 Ratings
15% below category average
Demandbase Advertising
-
Ratings
Web Personalization7.01 Ratings00 Ratings
3rd party intent signals4.01 Ratings00 Ratings
Downstream intent signals2.01 Ratings00 Ratings
Account identification5.01 Ratings00 Ratings
Buyer journey tracking7.01 Ratings00 Ratings
Revenue forecasts9.01 Ratings00 Ratings
Audience segmentation9.01 Ratings00 Ratings
Conversion optimization9.01 Ratings00 Ratings
Content Syndication7.01 Ratings00 Ratings
Best Alternatives
AberdeenDemandbase Advertising
Small Businesses
ZoomInfo Sales
ZoomInfo Sales
Score 8.1 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.6 out of 10
The Trade Desk
The Trade Desk
Score 6.9 out of 10
Enterprises
Demandbase One
Demandbase One
Score 8.3 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AberdeenDemandbase Advertising
Likelihood to Recommend
9.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
AberdeenDemandbase Advertising
Likelihood to Recommend
Aberdeen
Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.
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Demandbase
Overall, I would highly recommend the Demandbase ABX Cloud if you are interested in launching an ABM strategy. Demandbase Advertising Cloud helps you define your ICP, develop useful target account lists, distribute those accounts to your sales team with data, get a deeper understanding of those accounts, increase ad spend efficiency, and ultimately, generate more revenue for your business. It does take time to learn and train your team on the tool, but they have excellent support staff and resources to help you master the software in no time! Any company interested in launching or scaling its ABM engine has to purchase the Demandbase ABX Cloud!
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Pros
Aberdeen
No answers on this topic
Demandbase
  • Enables our marketing and sales teams to develop data-driven account lists to target.
  • Strengthens the relationship between the marketing and sales teams.
  • Creates more efficient ad spending by orchestrating audiences and targeting our ICP through their DSP.
  • Allows for a deeper understanding of our target accounts for better prospecting efforts.
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Cons
Aberdeen
No answers on this topic
Demandbase
  • Engagement minutes are complicated to set-up and could use additional platform inputs.
  • The dashboard capabilities could be improved.
  • Increase the ability of users to export data to develop their own reports/dashboards.
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Alternatives Considered
Aberdeen
No answers on this topic
Demandbase
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Return on Investment
Aberdeen
No answers on this topic
Demandbase
  • Increased ad spend efficiency with a reduction in wasted ad spend.
  • Increased retention rates.
  • Higher ACV with lower CAC.
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