Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aberdeen
Score 9.1 out of 10
N/A
Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…N/A
Folloze
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one…N/A
Pricing
AberdeenFolloze
Editions & Modules
No answers on this topic
Folloze
Contact Sales
Offerings
Pricing Offerings
AberdeenFolloze
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
AberdeenFolloze
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Aberdeen
7.7
1 Ratings
4% below category average
Folloze
-
Ratings
Contact information8.01 Ratings00 Ratings
Company information7.01 Ratings00 Ratings
Industry information8.01 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Aberdeen
6.6
1 Ratings
15% below category average
Folloze
7.2
6 Ratings
8% below category average
Web Personalization7.01 Ratings00 Ratings
3rd party intent signals4.01 Ratings6.86 Ratings
Downstream intent signals2.01 Ratings7.35 Ratings
Account identification5.01 Ratings7.66 Ratings
Buyer journey tracking7.01 Ratings00 Ratings
Revenue forecasts9.01 Ratings00 Ratings
Audience segmentation9.01 Ratings00 Ratings
Conversion optimization9.01 Ratings00 Ratings
Content Syndication7.01 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Aberdeen
-
Ratings
Folloze
7.7
6 Ratings
2% below category average
Automated routing and prioritization00 Ratings7.76 Ratings
Customer interaction histories00 Ratings7.76 Ratings
Syndicated content00 Ratings7.35 Ratings
Personalization00 Ratings7.76 Ratings
Engagement data tracking00 Ratings7.96 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Aberdeen
-
Ratings
Folloze
7.5
4 Ratings
1% below category average
Ad campaign creation00 Ratings7.54 Ratings
Display advertising00 Ratings7.54 Ratings
Contextual advertising00 Ratings8.04 Ratings
Social advertising00 Ratings7.04 Ratings
Ad reporting and analytics00 Ratings7.74 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Aberdeen
-
Ratings
Folloze
7.4
6 Ratings
7% below category average
Standard visitor segmentation00 Ratings7.46 Ratings
Behavioral visitor segmentation00 Ratings7.36 Ratings
ABM sales intelligence00 Ratings7.46 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Aberdeen
-
Ratings
Folloze
7.8
5 Ratings
5% below category average
Automated workflow & orchestration00 Ratings7.85 Ratings
Best Alternatives
AberdeenFolloze
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Lusha
Lusha
Score 8.1 out of 10
Leadfeeder
Leadfeeder
Score 7.8 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.7 out of 10
LeanData
LeanData
Score 9.9 out of 10
Enterprises
Bombora
Bombora
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AberdeenFolloze
Likelihood to Recommend
9.0
(1 ratings)
7.5
(44 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
7.9
(44 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
8.2
(41 ratings)
Online Training
-
(0 ratings)
4.5
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Configurability
-
(0 ratings)
5.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
4.5
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
5.5
(1 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
AberdeenFolloze
Likelihood to Recommend
Aberdeen
Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.
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Folloze
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
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Pros
Aberdeen
No answers on this topic
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
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Cons
Aberdeen
No answers on this topic
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Read full review
Likelihood to Renew
Aberdeen
No answers on this topic
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review
Usability
Aberdeen
No answers on this topic
Folloze
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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Reliability and Availability
Aberdeen
No answers on this topic
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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Performance
Aberdeen
No answers on this topic
Folloze
pages load slow sometimes
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Support Rating
Aberdeen
No answers on this topic
Folloze
Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
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Online Training
Aberdeen
No answers on this topic
Folloze
5 as we did it with our own people in house and not with Folloze
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Implementation Rating
Aberdeen
No answers on this topic
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
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Alternatives Considered
Aberdeen
No answers on this topic
Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
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Contract Terms and Pricing Model
Aberdeen
No answers on this topic
Folloze
cannot disclose
Read full review
Scalability
Aberdeen
No answers on this topic
Folloze
there are still a lot of things that need to be made available within the product
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Return on Investment
Aberdeen
No answers on this topic
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
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ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.