Aberdeen vs. Influ2

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aberdeen
Score 9.0 out of 10
N/A
Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…N/A
Influ2
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
Pricing
AberdeenInflu2
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AberdeenInflu2
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on the number of people targeted by a client.
More Pricing Information
Features
AberdeenInflu2
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Aberdeen
7.7
1 Ratings
4% below category average
Influ2
-
Ratings
Contact information8.01 Ratings00 Ratings
Company information7.01 Ratings00 Ratings
Industry information8.01 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Aberdeen
6.6
1 Ratings
15% below category average
Influ2
-
Ratings
Web Personalization7.01 Ratings00 Ratings
3rd party intent signals4.01 Ratings00 Ratings
Downstream intent signals2.01 Ratings00 Ratings
Account identification5.01 Ratings00 Ratings
Buyer journey tracking7.01 Ratings00 Ratings
Revenue forecasts9.01 Ratings00 Ratings
Audience segmentation9.01 Ratings00 Ratings
Conversion optimization9.01 Ratings00 Ratings
Content Syndication7.01 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Aberdeen
-
Ratings
Influ2
8.7
2 Ratings
10% above category average
Automated routing and prioritization00 Ratings10.01 Ratings
Customer interaction histories00 Ratings7.31 Ratings
Engagement data tracking00 Ratings8.72 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Aberdeen
-
Ratings
Influ2
9.1
2 Ratings
18% above category average
Ad campaign creation00 Ratings9.12 Ratings
Display advertising00 Ratings10.01 Ratings
Social advertising00 Ratings9.12 Ratings
Ad reporting and analytics00 Ratings8.12 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Aberdeen
-
Ratings
Influ2
10.0
1 Ratings
23% above category average
Behavioral visitor segmentation00 Ratings10.01 Ratings
ABM sales intelligence00 Ratings10.01 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Aberdeen
-
Ratings
Influ2
10.0
1 Ratings
20% above category average
Automated workflow & orchestration00 Ratings10.01 Ratings
Best Alternatives
AberdeenInflu2
Small Businesses
Lusha
Lusha
Score 8.1 out of 10
Leadfeeder
Leadfeeder
Score 7.8 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.7 out of 10
LeanData
LeanData
Score 9.9 out of 10
Enterprises
Bombora
Bombora
Score 9.0 out of 10
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PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AberdeenInflu2
Likelihood to Recommend
9.0
(1 ratings)
9.1
(4 ratings)
User Testimonials
AberdeenInflu2
Likelihood to Recommend
Aberdeen
Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.
Read full review
Influ2
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
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Pros
Aberdeen
No answers on this topic
Influ2
  • We only spend money on targeting relevant people, our decision makers
  • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
  • We had a noticeable drop of CPL under the guidance of Influ2 customer success
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Cons
Aberdeen
No answers on this topic
Influ2
  • No integration with Mailchimp.
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Alternatives Considered
Aberdeen
No answers on this topic
Influ2
When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
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Return on Investment
Aberdeen
No answers on this topic
Influ2
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
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ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.