Aberdeen vs. KickFire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aberdeen
Score 9.1 out of 10
N/A
Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…N/A
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
Pricing
AberdeenKickFire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AberdeenKickFire
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AberdeenKickFire
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Aberdeen
7.7
1 Ratings
0% below category average
KickFire
7.3
2 Ratings
3% below category average
Contact information8.01 Ratings6.02 Ratings
Company information7.01 Ratings8.02 Ratings
Industry information8.01 Ratings8.02 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Aberdeen
6.6
1 Ratings
15% below category average
KickFire
-
Ratings
Web Personalization7.01 Ratings00 Ratings
3rd party intent signals4.01 Ratings00 Ratings
Downstream intent signals2.01 Ratings00 Ratings
Account identification5.01 Ratings00 Ratings
Buyer journey tracking7.01 Ratings00 Ratings
Revenue forecasts9.01 Ratings00 Ratings
Audience segmentation9.01 Ratings00 Ratings
Conversion optimization9.01 Ratings00 Ratings
Content Syndication7.01 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Aberdeen
-
Ratings
KickFire
8.5
2 Ratings
11% above category average
Identification of new leads00 Ratings9.02 Ratings
List quality00 Ratings8.02 Ratings
List upload/download00 Ratings8.02 Ratings
Load time/data access00 Ratings9.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Aberdeen
-
Ratings
KickFire
8.0
2 Ratings
8% above category average
Salesforce integration00 Ratings8.01 Ratings
Company/business profiles00 Ratings8.02 Ratings
Automatic data refresh00 Ratings8.02 Ratings
Filters and segmentation00 Ratings8.02 Ratings
Best Alternatives
AberdeenKickFire
Small Businesses
ZoomInfo SalesOS
ZoomInfo SalesOS
Score 8.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Demandbase One
Demandbase One
Score 8.4 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AberdeenKickFire
Likelihood to Recommend
9.0
(1 ratings)
9.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
AberdeenKickFire
Likelihood to Recommend
Aberdeen
Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.
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KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
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Pros
Aberdeen
No answers on this topic
KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
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Cons
Aberdeen
No answers on this topic
KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
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Likelihood to Renew
Aberdeen
No answers on this topic
KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
Usability
Aberdeen
No answers on this topic
KickFire
It was designed for people who are business users, not tech users.
Read full review
Reliability and Availability
Aberdeen
No answers on this topic
KickFire
We've never had any outages in the 7+ years using the system.
Read full review
Performance
Aberdeen
No answers on this topic
KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Read full review
Support Rating
Aberdeen
No answers on this topic
KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
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Online Training
Aberdeen
No answers on this topic
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
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Implementation Rating
Aberdeen
No answers on this topic
KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
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Alternatives Considered
Aberdeen
No answers on this topic
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
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Scalability
Aberdeen
No answers on this topic
KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
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Return on Investment
Aberdeen
No answers on this topic
KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Read full review
ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.