TrustRadius

Aberdeen vs. Kwanzoo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aberdeen
Score 9.0 out of 10
N/A
Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…N/A
Kwanzoo
Score 7.1 out of 10
N/A
Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…N/A
Pricing
AberdeenKwanzoo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AberdeenKwanzoo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AberdeenKwanzoo
Top Pros
Top Cons
Features
AberdeenKwanzoo
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Aberdeen
7.7
1 Ratings
4% below category average
Kwanzoo
-
Ratings
Contact information8.01 Ratings00 Ratings
Company information7.01 Ratings00 Ratings
Industry information8.01 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Aberdeen
6.6
1 Ratings
15% below category average
Kwanzoo
-
Ratings
Web Personalization7.01 Ratings00 Ratings
3rd party intent signals4.01 Ratings00 Ratings
Downstream intent signals2.01 Ratings00 Ratings
Account identification5.01 Ratings00 Ratings
Buyer journey tracking7.01 Ratings00 Ratings
Revenue forecasts9.01 Ratings00 Ratings
Audience segmentation9.01 Ratings00 Ratings
Conversion optimization9.01 Ratings00 Ratings
Content Syndication7.01 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Aberdeen
-
Ratings
Kwanzoo
10.0
2 Ratings
30% above category average
Data Transfer00 Ratings10.02 Ratings
DSP integration00 Ratings10.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Aberdeen
-
Ratings
Kwanzoo
8.2
2 Ratings
5% above category average
Ad campaign creation00 Ratings9.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings9.02 Ratings
Ad display and retargeting segmentation00 Ratings7.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Aberdeen
-
Ratings
Kwanzoo
9.0
2 Ratings
15% above category average
Ad dashboards00 Ratings9.02 Ratings
Ad performance reports00 Ratings9.02 Ratings
Ad conversion tracking00 Ratings10.02 Ratings
Ad attribution reporting00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings9.02 Ratings
Best Alternatives
AberdeenKwanzoo
Small Businesses
Lusha
Lusha
Score 8.1 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
Qualified
Qualified
Score 9.6 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Bombora
Bombora
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AberdeenKwanzoo
Likelihood to Recommend
9.0
(1 ratings)
7.0
(2 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
AberdeenKwanzoo
Likelihood to Recommend
Aberdeen
Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.
Verified User
Anonymous
Read full review
Kwanzoo, Inc.
Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer
Gregory Kotovos
CMO (Chief Marketing Officer)
Read full review
Pros
Aberdeen
No answers on this topic
Kwanzoo, Inc.
  • Price
  • Tools for analysis
  • Data management
Alisson Medeiros | TrustRadius Reviewer
Alisson Medeiros
Business Analyst
Read full review
Cons
Aberdeen
No answers on this topic
Kwanzoo, Inc.
  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer
Gregory Kotovos
CMO (Chief Marketing Officer)
Read full review
Likelihood to Renew
Aberdeen
No answers on this topic
Kwanzoo, Inc.
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer
Gregory Kotovos
CMO (Chief Marketing Officer)
Read full review
Alternatives Considered
Aberdeen
No answers on this topic
Kwanzoo, Inc.
Alisson Medeiros | TrustRadius Reviewer
Alisson Medeiros
Business Analyst
Read full review
Return on Investment
Aberdeen
No answers on this topic
Kwanzoo, Inc.
  • We managed to reduce costs in about 32% of the customer.
  • Increased engagement in ad reach by 18%
  • Our team was communicating better
Alisson Medeiros | TrustRadius Reviewer
Alisson Medeiros
Business Analyst
Read full review
ScreenShots