Aberdeen vs. N.Rich

Aberdeen

2 Reviews and Ratings

N.Rich

1 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Aberdeen	Score 9.0 out of 10	N/A	Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them. Aberdeen increased…	N/A
N.Rich	Score 10.0 out of 10	N/A	The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data.	N/A

Pricing

Aberdeen

N.Rich

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Aberdeen	N.Rich
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Aberdeen	N.Rich
Top Pros	Pro Marketing team Pro Best marketing Pro Marketing campaigns	Pro Integration with salesforce Pro Extremely valuable
Top Cons	Minus Not very intuitive Minus Learning curve Minus Create a survey	Minus Cross channel Minus Ad copy

Features

Aberdeen

N.Rich

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	Aberdeen 7.7 1 Ratings 4% below category average	N.Rich - Ratings
Contact information	8.01 Ratings	00 Ratings
Company information	7.01 Ratings	00 Ratings
Industry information	8.01 Ratings	00 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	Aberdeen 6.6 1 Ratings 15% below category average	N.Rich - Ratings
Web Personalization	7.01 Ratings	00 Ratings
3rd party intent signals	4.01 Ratings	00 Ratings
Downstream intent signals	2.01 Ratings	00 Ratings
Account identification	5.01 Ratings	00 Ratings
Buyer journey tracking	7.01 Ratings	00 Ratings
Revenue forecasts	9.01 Ratings	00 Ratings
Audience segmentation	9.01 Ratings	00 Ratings
Conversion optimization	9.01 Ratings	00 Ratings
Content Syndication	7.01 Ratings	00 Ratings

Best Alternatives
	Aberdeen	N.Rich
Small Businesses	Lusha Score 8.1 out of 10	Leadfeeder Score 7.9 out of 10
Medium-sized Companies	Bombora Score 9.1 out of 10	LeanData Score 9.9 out of 10
Enterprises	Bombora Score 9.1 out of 10	PFL Direct Mail Platform Score 9.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Aberdeen	N.Rich
Likelihood to Recommend	9.0 (1 ratings)	10.0 (1 ratings)

User Testimonials
	Aberdeen	N.Rich
Likelihood to Recommend	Aberdeen Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients. Incentivized Verified User Anonymous Read full review	N.Rich Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign. Incentivized MS Matthew Smith Director of Marketing Read full review
Pros	Aberdeen No answers on this topic	N.Rich Integration with Salesforce.com Easy ad setup Intuitive dashboards Ease of target/segment uploads Intent Dashboard is extremely valuable Incentivized MS Matthew Smith Director of Marketing Read full review
Cons	Aberdeen No answers on this topic	N.Rich Would like more flexibility in amount of characters for digital/cross-channel ad copy Would like a longer log-in time. I feel I get signed out too quickly. System can sometimes be glitchy and dashboards fail to populate Incentivized MS Matthew Smith Director of Marketing Read full review
Alternatives Considered	Aberdeen No answers on this topic	N.Rich NRich is clearly superior in terms of efficiency and overall customer reach. Incentivized MS Matthew Smith Director of Marketing Read full review
Return on Investment	Aberdeen No answers on this topic	N.Rich Huge ROI for campaigns with products attached Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers Allows us to standardize our ABM marketing efforts across multiple campaigns. Incentivized MS Matthew Smith Director of Marketing Read full review
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