Aberdeen vs. ZoomInfo Marketing

Aberdeen's research and consulting services might be well suited for: - Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth. - Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions. However, here are some scenarios where Aberdeen's services might be less appropriate: - Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources. - Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.

Incentivized

ZoomInfo Marketing is great for getting a holistic and quick view of a company and their employees. For sales it is very helpful as they can easily and quickly browse through the company and find any relevant information they want to use while prospecting. On the flipside sometimes the information is not up to date so sometimes they need to use ZoomInfo Marketing in tandem with other software platforms to verify the information before reaching out to the prospect.

Incentivized

• Provides contact info for prospects/customers
• Provides background information about company history, office locations, employee size etc.
• Provides any recent changes within contact role changes

Incentivized

• Not able to share a pool of contacts with other users
• You will still get invalid contacts
• plans are small for a lot of money per license

Incentivized

It's still a new product, and it has some kinks that need to be worked out. The UI could be simplified and include AI capabilities to guide a user through more complex flows. Overall, MarketingOS is on track to become one of the best, if not the best, GTM platforms out there.

Incentivized

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

Incentivized

Calls using Zoom remote sessions, emails chat.

Incentivized

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

Incentivized

ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.

Incentivized

No, it was clear.

Incentivized

Enable scalable process and implementation to use for marketing and sales.

Incentivized

• Return on investment is difficult with high cost per license
• helps both sales and marketing with prospecting and campaigns
• conversions were increased with use of the product

Incentivized