Able2Extract Professional vs. Kantar Marketplace

Able2Extract is extremely helpful if you have a PDF with text that you want to manipulate. By converting it into another file format that is more conducive to text, you can correct spelling mistakes, copy paragraphs, and remove them or relocate them. Since I had to take spreadsheets and text from a PDF and insert them into a Word document, Able2Extract Professional was the exact tool I needed to avoid simply taking screenshots.

Incentivized

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• Creates editable spreadsheets from Excel documents that have been scanned.
• Allows certain segments of documents to be selected for editing.
• Allows bulk conversion.

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• GUI can always improve, even if it's currently good
• Better how-to instructions to address initial learning curve
• Functionality could be inserted into Adobe Acrobat Pro, potentially merging products

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

None, except for conversions in Acrobat.

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

• Able2Extract Professional allows me to compile annual reports without having to seek out creators of supplemental material and ask them to rerun their reports in a different file format
• Our business objective of maintaining consistent branding is achievable through converting PDFs into file formats where we can alter text and swap out logos
• Able2Extract Professional has the speed and ease of use we need to meet our reporting deadlines

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized