What users are saying about

AcademicWorks

9 Ratings

TargetX

1 Ratings

AcademicWorks

9 Ratings
Score 8.9 out of 101

TargetX

1 Ratings
Score 7 out of 101

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Likelihood to Recommend

AcademicWorks

This is an excellent system for any college/university or scholarship provider that offers a large volume of scholarships to a high number of applicants. The price point might be a little high for a smaller school/provider and may not be worthwhile if their numbers are lower.
Rhonda Seyfried profile photo

TargetX

TargetX is very well suited for smaller colleges who do not have all of the resources to manage a pure Salesforce environment for their CRM. They provide great support and direction for different business use cases. They have a product that has been around longer than any other higher ed CRM solution out there in regards to Salesforce. It is likely less appropriate for a school that has a lot of resources and could handle using Salesforce and their HEDA approach to higher ed CRM solutions.
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Pros

  • Reporting - pulling reports in AcademicWorks is so simple and quick. Whether I am putting together a report of applicants for a donor, or the pulling the applicants from a specific school or major, I can do it by the click of a button.
  • Support - if I ever have questions or need help problem solving, the support desk is readily available.
  • Flexibility - we can customize pretty much every aspect of how the user experiences AcademicWorks
Rosisella Blakney profile photo
  • Addresses the higher education infrastructure to integrate Salesforce
  • Email marketing is done at huge cost savings over other marketing platforms in Salesforce
  • Helps facilitate events on an off-campus
  • Helps our admissions counselors keep up on tasks and contacts
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Cons

  • Ability to personalize applications - we serve many companies, and we get requests all the time to use their logo, but we can't do that in AcademicWorks.
  • Selective reviews - some review committees don't want to review specific parts of applications, but we can't pick and choose which questions are reviewable for specific opportunities.
Rosisella Blakney profile photo
  • When sending large volumes of email the campaigns can be slow to send
  • The events functions are not as robust as some of the competition
  • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
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Alternatives Considered

We used Award Spring and Smarter Select in the past.
Rosisella Blakney profile photo
We transitioned from Hobsons older CRM, Connect, as it was an aging CRM that was not going to be supported much longer. TargetX was right for us at the time as Salesforce did not have a pure data structure for higher education. TargetX provided all of the support and infrastructure to get a Salesforce CRM suited for higher ed. Hobsons Radius is their newer CRM but it is not based on Salesforce and thus is not the leading industry standard.
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Return on Investment

  • Increase in new scholarship fund holders
  • Streamlined qualification of applications
  • Faster processing of awards
Tamika Davis profile photo
  • We have saved a great deal of money on email campaigns with over half a million contacts
  • Managing of on-campus event registration has been very successful for us.
  • By creating a call center using their Telemarketing component we have been able to increase our enrollment for a number of programs
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Pricing Details

AcademicWorks

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TargetX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details