ACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any budget.
$299
per month
Talkwalker by Hootsuite
Score 8.8 out of 10
N/A
Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.
As a general rule, press releases announcing an event are more effective than product or corporate business deals press releases. This may be because events are people-centered and tend to be one of a kind. The interest in a new product, unless it is an upgrade to an existing product line or service, attracts little attention. There are exceptions; if, for example, there is an outbreak of some pathogen and the company is working on a solution, then interest is higher. News has to be related to current concerns.
Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
Communication via video calls and emails. They were responsive to any questions we had.
Provided all the information we needed to make the decision to move forward. They had the materials around what publications and news outlets they could get into for us.
Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
The editorial process was always very hard on our sale releases. Even if we followed the same structure we used to with PR Wire they would flag it as advertorial.
The option for video is nice but would be better to actually embed it into a part of the release versus just floating at the bottom.
Would be interesting for them to share more industry-specific releases or give the option to only get emails on specific industries. The E-blasts are always too general.
The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
Newswire is simple to use and the pricing is fair. The company's network for press releases is not as large as some competitors but seems to have the best reach at a comparable price point. Newswire also offers quality support for customers, which can be hard to find in this space.
Simple step-by-step process to get your news out to the world. Easy to understand process and explanation as you go through the steps. Each upgrade does have a charge, but it's pretty visible. Once you get familiar with their platform and systems, it becomes fairly easy to use to get your news published. It's also nice how quickly you are able to get the news out and published in the places you choose.
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
Any time I’ve had a question or needed assistance, I’ve been able to get in contact with a Newswire representative within a short amount of time. Their attention to customer satisfaction is impeccable, and they definitely go out of their way to ensure they can be of assistance to the best of their ability!
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
It is a very simple product to get started using, particularly for press releases. I have no used the other functionality so I can't say for sure how easy or difficult that might be, but my guess is that the way the platform is built makes it easy for anybody to get started.
Newswire hands-down beats these other platforms based on their unique price-to-feature-set ratio. We couldn't find a better value and user experience on any of these other platforms when we went through our discovery and evaluation process. All in all, we are very happy with the team and platform at Newswire.
I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
In a new technology area, Newswire has helped us build brand recognition.
During the pressures put on Healthcare over the past COVID periods our presence in the Marketplace have been difficult to maintain. Newswire has been key in our efforts.
When medical imaging AI tools exploded on the scene three years ago, there were over 150 vendors at conferences. Those that didn't promote with tools like Newswire and now gone.
The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
Using the paid version would help delve into even more insights for your business.
